Tom Tate says, “The movement is REAL. On July 6th, we set up shop at Podcast Movement in Chicago. At AWeber, we’re total fans of the medium; we recently started our own show, and we know that many of our customers are successful or emerging podcasters. We’re also confident that all podcasters could benefit from email marketing, so we proudly sponsored and attended the event for our second year. I was tasked with writing a recap for our awesome blog readers, and when I sat down to pen (err… type) a draft, I couldn’t articulate the experience in words, other than, “The movement is... [...]

Marina Hoffmeier says, “It’s a dog-eat-dog world out there. Many retail brands are trying to make a name for themselves, but are falling short on one key thing: email marketing. We partnered with MailCharts to challenge retailers to step up their game with quality content. (After all, their crew helps big-name clients like Nordstrom and Everlane send better emails too.) Of everything we discussed, one thing is for sure: Content sells. In order to make significant sales, you have to make significant changes to your content strategy. Don’t be the underdog. Follow these tips from the pros... [...]

Lindsay Kolowich says, “The goal of the subject line is to get someone to check out the rest of your email. So you’ll want to intrigue and generate interest without saying too much. And you definitely don’t want to go with something that clearly says “Trying to sell you something. Click here to learn more.” (Obviously.) When it comes to generating interest, humans react strongly to five things: Social proof: Do you seem like a credible person? Unanswered questions: Is the answer coming soon? Disrupted patterns: This is different than the other stuff I normally see! Self-interest:... [...]

Brandon Olson says, “So. Many. Choices. Standing in front of the BEHR Paint display at Home Depot recently just about killed me. I was trying to decide on a new paint color for my home office. Do you know how many shades of blue there are? It’s insane. And for a while it put me in SERIOUS lock down. I couldn’t make a decision to save my life. Eventually I got past it and my new home office remodel looks amazing, but being frozen like that is no fun. And it happens all the time. Not only with paint colors, but in business too, especially when it comes to writing email. Those blank “sheets”... [...]

Ayaz Nanji says, “E-commerce marketers say sending subscribers exclusive offers is the most effective email tactic they use, according to recent research from Bronto. The report was based on data from a survey of 300 marketers who work for e-commerce companies around the world. Respondents were asked to rate the effectiveness of various email tactics. The six tactics that received the top effectiveness scores (very or somewhat effective) from e-commerce marketers were as follows: —Exclusive email-only offers (99%) —Cart recovery emails (98%) —Product status change emails (93%) —Offers... [...]

Liz Willits says, “When it comes to growing your email list and converting your email prospects into customers, your website is a powerful asset. In fact, websites play a huge role in almost every aspect of digital marketing (SEO, social media, public relations, blogging, advertising…the list goes on). Considering this, here’s a surprising stat: approximately 60 percent of businesses with one to five employees don’t have a website. 😳 However, this isn’t so surprising when you consider the resources many people consider are required to build a website: time, money and engineering... [...]

Liz Willits says, “As a professional consultant or expert, you work hard to educate others and help them develop their own skills. But you love every moment of it, because you get to share your passion and expertise with others who strive to learn more. And when you can do so by creating an online course, it removes all geographical and time barriers so you can teach the masses. Plus, the sky’s the limit for the content you create and how you turn it into a course. Between videos, emails, ebooks and more, there are so many ways to optimize your course to better help your students. But if... [...]

Meera Kothand says, “Clearly, as a business owner or marketer, you understand the importance of email marketing. But are you doing it right? Here are eight ways you may be sabotaging your email marketing efforts—and what you should be doing instead. 1.You dangle your lead magnet in front of the entire world You’re on a lead magnet promotion spree. Facebook groups, LinkedIn Groups, forums… You use every possible marketing avenue. And it seems to be working, because your list is growing as if on steroids. Promoting your lead magnet is necessary, but have you ever thought about... [...]

Michael says, “Whether you are a beginner or an ace writer, it’s always a wise decision to refresh our writing skills by reading writing tips and tricks. In this blog, we will share top eight essentials for a successful email newsletter along with its implication. 1. Creative, yet creative Subject Lines Most of the email recipients do a quick scan by just reading your subject line. So, if at all you wish to increase open rates and CTRs, then stimulate email receiver with eye-catchy and unique subject lines. This will entice your email receiver to open your email message. Make sure that... [...]

Leslie Ye says, “According to HubSpot’s 2015 State of Inbound report, 42% of salespeople report that prospecting is the most difficult part of the sales process. And it makes sense — in an age where buyers know more than ever and everyone is incredibly busy, it’s harder and harder to get someone to pick up your call or respond to your email. Dan Muscatello, a HubSpot enterprise sales rep, has a unique strategy that makes this painful process a little easier and more effective: His prospecting emails are all two sentences or shorter. Here’s why Muscatello does it: 1) It’s mobile-friendly. Fifty-four... [...]