eMarketer team says, “eMarketer expected a strong 2015 holiday season for ecommerce and total retail sales. In eMarketer’s upcoming webinar, Lessons from Holiday Shopping 2015—What You Need to Know for 2016, we’ll take a look at the final results and review what retailers need to know about changing consumer behaviors to keep up in 2016. Register here for this complimentary eMarketer webinar to learn: – How the overall retail sector performed during the 2015 holiday season – Why experiential gifts were one significant holiday trend of 2015 – How consumers used their... [...]
Archive for the 'Holiday Marketing' Category
Patricio Robles says, “This weekend, a select group of brands with big bank accounts will spend big dollars on ads that run during what is arguably the biggest marketing event in sports, the Super Bowl. But thanks to social media, savvy marketers can take advantage of the big game without spending millions of dollars on a Super Bowl ad by following these tips. Know what’s going on First things first: it’s hard to capitalize on the Super Bowl buzz if you don’t know much about the big game. Before Sunday, marketers should give themselves a crash course on the teams and players... [...]
Peter Daisyme says, “While you may have focused the bulk of your retail strategy on the holiday season, it’s time to move ahead to the massive sales potential that happens now that the holiday season is over. People are still in the mood to spend after collecting a stack of gift cards or a pile of gifts they want to exchange for something better, and often, bigger. But they’re also tightening up their spending after the holiday season, so the mentality of the shopper shifts. Here are some tips to make the most of your January sales opportunities. Marketing at the Ready First, comes... [...]
Shelley Kessler says, “Email volume for the 2015 holiday season Volume for the 2015 holiday season was almost 25 percent higher than in 2014. While the large increase in volume led to lower rates for the 2015 holiday season, it is important to note that the actual number of opens, clicks and transactions in 2015 were higher than those received the year before. Holiday email and mobile highlights As in past years, we’ve taken a special look at the holiday trends and performance of promotional emails from over 40 retail brands. This year we’re also following SMS messages of 20 of these... [...]
Matt Umbro says, “At the end of 2014, I wrote that dynamic copy needed to be an integral part of paid search advertisers’ 2015 arsenal. I spoke to the positive results I had seen with Google AdWords ad customizers. Then in June, I presented a case study of the AdWords countdown customizer that showed the CTR and conversion rate to be higher on dynamic ads than on their static ad counterparts. Needless to say, I’ve seen great results with dynamic copy. As a follow-up to these posts, I wanted to see if advertisers made use of countdown ads this holiday season“. How Much Did Countdown... [...]
Kristopher Arcand says, “With the winter shopping holidays now behind us, Forrester is wrapping up its annual qualitative exploration of US consumers’ perceptions of the holiday season, both for their own behavior as well as what they observed across retailers. The retail industry has seen an increase in consumer spending compared to last year — possibly due to savings from lower gas prices. Overall, we saw that consumers felt less compelled to go out and buy gifts on Black Friday itself, but they still love a good bargain. Some other insights we gathered: Black Friday sales effectively... [...]
Sandra Guy says, “Gap garners the lead for fastest-loading mobile site in Catchpoint Systems survey of its Top 50 e-commerce desktop and mobile websites. Walgreens Boots Alliance Inc. gave its online shoppers the gift of speed this holiday season. That’s according to a just-released survey from website monitoring firm Catchpoint Systems, which measured the load time and availability on both mobile and desktop of the top 50 online retailers in the Internet Retailer 2015 Top 500 Guide from 23 locations across the U.S. at five-minute intervals. Web-page load time is the time it takes for... [...]
Matt McGee says, “Trends come and go in every industry, and it’s no different for paid search. This year, we saw brands adopting more methods and AdWords releasing a laundry list of features (including a place where you can view said laundry list at any time). But I want to cover three specific areas in paid search that advertisers should definitely consider in 2016, and I’ll also share what we learned about them in 2015. 1. Your Ad Messaging Strategy It used to be you could slap 95 characters on a PPC ad, give the client a few good options to choose from and call it a day. All that... [...]
Tracy Maple says, “Shoppers conduct more online research before buying, and that translates into online sales, according to MasterCard. Retailers also benefit as consumers spend money they’ve saved because of lower gasoline prices. Online retail sales increased 20% between Black Friday and Christmas Eve, while total retail sales excluding automobiles and gasoline rose 7.9%, according to data released today by MasterCard Advisors. MasterCard’s data shows that furniture and women’s apparel sales posted double-digit increases, accounting for a large chunk of the growth. MasterCard did... [...]
Matt McGee says, “It was a mobile holiday season for Amazon and its customers. Without releasing exact numbers, the company says almost 70 percent of its customers this holiday season shopped via a mobile device and the number of Amazon app shoppers more than doubled in the same period. The stats are part of Amazon’s traditional post-Christmas news release recapping a number of significant — and many more not-so-significant — shopping milestones. Among the more significant numbers are the growth of Prime, Amazon’s paid subscription service that offers free or discounted shipping... [...]