The latest post on ‘Experian Marketing Forward’ Blog is titled “It’s May! Time to ramp up your holiday marketing plans”. Pamela Robertson says, “The holiday season is a big annual gift to marketers, but only if they know how, when and where to engage their best customers. Experian Marketing Services recently conducted a webinar designed to help retail marketers plan for the upcoming season – which will be upon us before we know it. Heather Dougherty, Director of Research and Elaine Yavorcik, Client Partner, discussed last year’s holiday results and offered practical tips... [...]

Experian is hosting a webinar with Heather Dougherty and Elaine Yavorcik on Wednesday, April 30 at 1.00 pm EST. The topic of the webinar is “Recipes for Holiday Marketing Success”. Experian team says, “With a shorter shopping season this year, it is critical that marketers stay on top of the latest trends earlier than ever. We’ll provide the right ingredients to help you prepare the perfect holiday marketing campaigns. During this webinar, we will cover: Roundup of holiday marketing results from 2013 Top performing holiday email and mobile offers Tips to implement inspired... [...]

The latest article on  ‘Marketing Land’ is titled “What Marketers Need To Know About Mobile Usage During Holiday 2013”. Monica Ho says, “If Santa hasn’t already gotten himself a smartphone, it’s about time he did. With US smartphone penetration now at nearly 65%, there is nary a name on his nice or naughty list that isn’t addicted to their handheld technology. And this year, shoppers turned to their devices en masse to help them navigate the gifting season. Year-over-year, we saw an 86% increase in retail-related mobile search activity on the xAd mobile-location... [...]

The latest article on ‘Business 2 Community’ is titled “Content Marketing: Training for the Content Olympics”. Meg Sutton says, “As Olympic teams from around the world are hitting the slopes (and ice and luge!) this week, us content marketers are training in our everlasting pursuit of the perfect content strategy. In our recent study, we found that many marketers ranked promoting their existing content as a low priority, while in reality, promoting existing content is what will help content marketers win the gold, as well as the hearts of prospects. Just like Olympians must... [...]

The latest ‘Econsultancy’ blog post is titled “Five ecommerce personalization tips for Valentine’s Day”. Ian McCaig says, “You’re one in a million. But hopefully your conversion rates will be higher than that this Valentine’s day. There’s nothing like the feeling of love in the air that gets people wanting to be extravagant with declarations of their love. But how do you go about providing the best experience for your Valentine’s customers to drive conversions, fast? Here are my top tips for helping people in a loving mood get the most out of your site“. Five... [...]

The latest post on ‘Experian Marketing Forward’ Blog is titled “How to engage viewers of the Winter Olympics”. Diana Illiano says, “#SochiProblems aside, there has been a lot of buzz on the road to Sochi 2014 Winter Olympics but it is finally upon us with the opening ceremonies kicking things off last week. The Olympics are an incredibly valuable event for connecting with consumers. Fans are heavily engaged in not only viewing the competitions themselves but seeking real-time information through phones, tablets and computers during these events. We decided to dig deeper into insights... [...]

The latest ‘Econsultancy’ blog post is titled “Strong mobile performance over Christmas and New Year: stats”. Matt Swan says, “With the staggering mobile growth that had been witnessed throughout 2013, it was widely predicted that consumers would turn to their mobile devices over the Christmas period. John Lewis made a bold prediction pre-Christmas that it would see its share of mobile traffic exceed desktop for the first time on Christmas Day and they subsequently reported that these expectations were exceeded, with two thirds of traffic originating from a mobile... [...]

The latest post on ‘Experian Marketing Forward’ Blog is titled “Holiday hot sheet – Biggest winners of the 2013 holiday season”. Shelley Kessler says, “The 2013 holiday season has officially ended and we’ve compiled a recap to help you understand what worked, what didn’t and how you can improve your holiday campaigns for 2014. Read on for more insights, and watch our recent webcast to get an analysis of the top performing retail sites and the most effective channels driving traffic during the 2013 online holiday season“. Holiday hot sheet – Biggest winners of the... [...]

This is our last chance to tell you about Experian’s webinar with Heather Dougherty on Thursday, January 9 at 2.00 pm ET. The topic of the webinar is “Holiday 2013: That’s a wrap!”. Experian team says, “Find out what worked, what didn’t and lessons learned for 2014. Get analysis and insights on the top performing retail sites and the most effective channels driving traffic during the 2013 online holiday season. During this webinar, you will learn: Which digital channels were effective – through the performance of search, email, affiliate partners and social... [...]

This is our second chance to tell you about Experian’s webinar with Heather Dougherty on Thursday, January 9 at 2.00 pm ET. The topic of the webinar is “Holiday 2013: That’s a wrap!”. Experian team says, “Find out what worked, what didn’t and lessons learned for 2014. Get analysis and insights on the top performing retail sites and the most effective channels driving traffic during the 2013 online holiday season. During this webinar, you will learn: Which digital channels were effective – through the performance of search, email, affiliate partners and social... [...]