The latest ‘Aweber’ blog post is titled “How Consumers Are Shopping For The 2013 Holidays”. Amanda Gagnon says, “Shoppers crowded outside automatic doors, their puffs of cold breath in the frosty air, as always. But that might have been the only thing that remained the same for this year’s Thanksgiving weekend shopping. Several retailers opened early, offline merchants capitalized on Cyber Monday and even the sales figures broke with tradition: Black Friday Total Black Friday revenue fell 13.2% from 2012 figures. Even so, NBC News reported that US online sales rose 17.3% on Black... [...]

The latest article on  ‘Marketing Land’ is titled “Keeping The Holiday Drill In Check: How To Plan Rather Than React”. Kendall Allen says, “It’s that time of year. Once again, we are awash in holiday projections — and with those projections come seasonally specific recommendations for marketers. This includes everything from capitalizing on mobile’s first true holiday to investing more in programmatic as that trend ramp steepens into 2014. Assuming you are more dexterous than you were this time last year (which most of us are), the seasonal imperative suggests... [...]