Nadya Khoja says, “Inbound marketing is all the rage right now, but it can also be extremely time-consuming, and difficult to track results. Marketers need to be able to make the most of their campaigns, while many also need to stay on top on content creation and curation, influencer outreach, lead generation and other co-marketing initiatives. The following 7 tools can highly simplify your ability to juggle your marketing efforts when you find that all of your projects tend to get a little too overwhelming. Related Article: Baked to Perfection: Creating an Inbound Marketing Strategy From... [...]

Dharmesh Shah says, “When we first started HubSpot over nine years ago, I didn’t know much about marketing; I only knew I didn’t like being marketed to. I didn’t see what good it did to interrupt people just to push a product on them. It’s not the sort of thing you’d wish on yourself, so why put it on others?  It was that observation — that flaw in the way that marketing traditionally worked — that laid the foundation for inbound marketing. Inbound became a new approach that prioritized attracting people with quality, search-friendly content... [...]

Kelsey Libert says, “We’ve all heard the decades-old myth that the average consumer is bombarded with up to 5,000 ads a day. But if someone wanted to, he or she could get that number closer to zero. Just search for “how to block ads” and you’ll find more than 700 million answers. Ad-avoidance is a growing issue for marketers and advertisers; recent data from Adobe made a stir due to their finding that 198 million people are blocking ads. Since ad blocking is mostly a desktop browsing phenomenon, there’s a lot of room for it to become commonplace across all devices.... [...]

Angela O’Dowd says, “The internet is an infinitely measurable place. Data reflects the performance of your online campaigns that will either prove your winning ways or send you back to the drawing board. But before you start plotting the X- and Y-axis for a monthly deck, you need to be clear on your clients challenges and goals. That’s why we created this guide for marketing agencies that want to communicate effectively and build the trust needed to secure an ongoing relationship with their clients. With analytic packages such as HubSpot and Google, tracking URLs, social media... [...]

Andy Paul says, “Let’s face the hard truth: In sales, you are standing all by yourself on a lonely island. At the end of the day, achieving your quota is totally up to you. You have to decide how you are going to allocate your time to the various avenues available to you to achieve this. If you are provided leads but complain that you don’t have enough prospects, then you need to reexamine your follow-up process. Here are four essential strategies that any salesperson can easily employ to be the first with the answers, stand out from the competition, and maximize the conversion of inbound... [...]

Josh Haynam says, “The average website conversion rate (to a trial or email subscriber) is 2.3 percent. That’s pretty abysmal, especially considering that ad clicks are often north of a dollar apiece, meaning that for every $100 you spend, $97 is just thrown out the window. There is a solution to this problem that’s beginning to creep into website design that is taken straight from the halls of Facebook news feeds and Buzzfeed headlines. The solution is quizzes. The simple personality quiz can boost on-page conversion rates while not detracting from your existing lead capture... [...]

Kelsey Libert says, “When it comes to job availability and security, the future looks bright for inbound marketers. The Bureau of Labor Statistics (BLS) projects that employment for marketing managers will grow by 13% between 2012 and 2022. Job security for marketing managers also looks positive according to the BLS, which cites that marketing employees are less likely to be laid off since marketing  drives revenue for most businesses“. The Inbound Marketing Economy MOZ Blog  [...]

Craig Elias says, “In my last blog post, I promised to reveal the three best questions to ask an inbound lead. Ask the wrong questions and you’ll either miss hot prospects or spend a ton of effort on those who won’t buy from you. Ask the right questions and you’ll be able to quickly tell hot prospects apart from time wasters. There are a lot people who say you shouldn’t call someone who completes a form on your website because they’re not ready to buy, so you pepper them with more and more content, hoping they’ll call you when they’re ready. Now, I agree that a completed... [...]

Chris Handy says, “If you’re a sports fan (well, more like a sports geek), you know about a trend toward advanced analytics (the book Moneyball presents this concept about baseball). Sports founders set a few statistics as the end-all, be-all numbers for the games they created over a hundred years ago—but, for example, do we actually know if batting average is the best measurement of a hitter? Or, if a basketball team scores the most points per game on average, does it mean they have the best offense? Sometimes we try to measure success in a certain way simply because that’s how we’ve... [...]

Corey Eridon says, “My decision to attend a conference usually comes down to one thing: The agenda. (Unless it’s somewhere warm. When there’s sun and sand I care way less about agendas.) The HubSpot events team has had a light version of the INBOUND agenda up on the website for some time now, but I’m very pleased to share that as of today, that light version got some meat on its bones. If you’ve been waiting to see some more session-level or speaker detailsbefore registering, head on over to the INBOUND site and peruse the session list now. We’ll continue... [...]