Mark Gadala-Maria says, “Starting an inbound marketing strategy from scratch is not always easy, but it’s absolutely vital to every business, regardless of what you do. When done effectively, inbound marketing can be a powerful sales/growth driver. Creating an effective strategy is no small task—it requres creativity and ingenuity at many levels of the process. The good news is that there is a recipe for success, and it all starts with content. Content will be the driving force behind your company’s social strategies, search strategies and authority building strategies. Understanding... [...]

Bill Faeth says, “If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Statistics lend authority and weight to your blogs, ebooks, and social media posts. Using accurate data in your original content is powerful way to communicate that you’ve done your research. However, not all statistics are worth citing. Your research could have a negative effect on your online reputation if you fail to verify the source, accuracy, or recency of the statistic. Your organization’s reputation is built by the information you publish online. As content... [...]

Nicole Rende says, “As a result of the recent Penguin updates, link building has changed … again. Google Penguin is an algorithm update aimed at decreasing search engine rankings of a website due to a large number of spammy, low authority links in their backlink profile. Over the years, this type of algorithm update has only grown smarter, which calls for a strong focus on white hat tactics as a means of more efficient link building. To help you make sense of the recent changes, I’ve gathered some insight on which link building strategies to avoid and which you should gravitate toward“. How... [...]

Nicole Rende says, “As a result of the recent Penguin updates, link building has changed … again. Google Penguin is an algorithm update aimed at decreasing search engine rankings of a website due to a large number of spammy, low authority links in their backlink profile. Over the years, this type of algorithm update has only grown smarter, which calls for a strong focus on white hat tactics as a means of more efficient link building. To help you make sense of the recent changes, I’ve gathered some insight on which link building strategies to avoid and which you should gravitate towards”. How... [...]

Ginny Soskey says, “When you’re first starting to learn something new, it’s easy to feel overwhelmed and intimidated. Why? Maybe it’s been a while since you’ve deviated from the things you’re good at and know well. Or maybe you had to make a pretty significant monetary or time investment, and you’re feeling the pressure. Perhaps you have all the drive in the world to learn … but you’re having trouble finding the right resources and references to learn from. A lot of people learning inbound marketing for the first time run into concerns like... [...]

Everett Sizemore says, “If eCommerce businesses hope to remain competitive with Amazon, eBay, big box brands, and other online retail juggernauts, they’ll need to learn how to conduct content marketing, lead generation, and contact nurturing as part of a comprehensive inbound marketing strategy. First, I will discuss some of the ways most online retailers are approaching email from the bottom of the funnel upward, and why this needs to be turned around. Then we can explore how to go about doing this within the framework of “Inbound Marketing” for eCommerce businesses. Lastly,... [...]

Katie Lantukh says, “With inbound marketing, you can track a million things. Reporting, analysis of that reporting, and optimization recommendations for the next month or quarter can be all-consuming. It also means you could hand your client a 30-page report each month. If you did, you can be sure it would be quickly thrown in the waste bin. You need to know what to track, how to prove the ROI of your efforts, and how to refine your analytics report so the client remains convinced of your abilities but not overwhelmed with numbers and charts. Here’s a list of five of the main inbound... [...]

Ayaz Nanji says, “Only 27% of B2B leaders say their inbound marketing efforts are very successful in helping to achieve important objectives, according to a recent report from NetProspex and Ascend2. Some 66% of B2B leaders view their efforts as somewhat successful, and just 7% say inbound marketing has not helped their business at all. The report was based on data from a survey of 270 B2B businesspeople (40% C-suite leaders, 32% VPs/directors/managers, 28% other) from around the world (75% North America, 15% Europe, 10% other)”. B2B Inbound Marketing: Top Tactics, Goals, and Challenges MarketingProfs  [...]

Rachel Sprung says, “Truthfully, there are tons of metrics that you can report on. You’ve got reports on the number of Twitter followers, the number of Facebook Likes, the number of visits to your website, the number of conversions, the number of leads from different campaigns or channels — just to name a few. The world is your oyster. But that’s exactly what makes it so hard to get started — there are so many reports you can run that it’s not easy to identify the ones that are actually helpful, run them, and then act on them. To help you wade through the... [...]

Frank Paterno says, “Unfortunately, leads don’t always answer your calls on the first attempt. So in order to systematize inbound lead follow-up, we created a visual aid that details how and when to reach out. For each of the first three days after the inbound lead is received, we’ve highlighted the daily tasks required for an effective follow-up process. Each day is slightly varied to maximize response rates. I can attest to the fact that using this follow-up strategy from the team at Intelliverse can make an impact on your quota attainment. If you try it, let me know how it goes... [...]