MarketingSherpa has released a case study titled “B2B Web Optimization: 140% surge in mobile transactions through responsive design effort”. Allison Banko says, “When you’re engineering a website design for today’s technological terrain, it can’t be “one and done.” Consumers are browsing across differing devices including smartphones, desktops and tablets, so your website should be optimized for the whole spread. Voices.com changed its tune to ensure its site could be surfed on a slew of screens. Discover the responsive Web design effort that propelled... [...]
Archive for the 'Internet Marketing Case Studies' Category
MarketingSherpa has released a case study titled “Social Media Marketing: Aria Resort & Casino’s “storytelling” increases share rate 310%”. Adam Sutton says, “Social media marketing thrives on great content. But what separates flat and boring posts from the ones that spark sharing? The Aria Resort & Casino worked storytelling into its updates on social networks and saw sharing jump 310%. Find out how the effort grew from the shadow of another less-than-stellar campaign“. Social Media Marketing: Aria Resort & Casino’s “storytelling”... [...]
MarketingSherpa has released a case study titled “Email Marketing: Whirlpool lifts clickthrough rate 42%, creates testing culture”. Allison Banko says, “Modifications to your marketing campaigns don’t have to be earth-shattering or high maintenance to have an impressive impact. Tiny tweaks can breed big payoffs. Dive into this MarketingSherpa case study to discover how Whirlpool’s MarketingSherpa Email Awards 2014, presented by ExactTarget, honorable mention campaign boosted clickthrough rate 42% and helped to create a test-and-learn culture — all beginning with... [...]
MarketingSherpa has released a case study titled “Marketing Automation: IT company boosts leads 59%, generates $1.5 million with system implementation”. Allison Banko says, “”If you would have told me in 2011 that we would get to a point where in one month we would have over a hundred leads, I would have laughed at you,” admitted Mandy Hauck, Manager of Marketing Communications, CentricsIT. But what Hauck once thought was laughable is now a rewarding reality for the IT company. This MarketingSherpa case study reveals how CentricsIT implemented marketing automation... [...]
MarketingSherpa has released a case study titled “Customer-centric Marketing: Survey program turned 30% of unsatisfied software customers into brand advocates”. David Kirkpatrick says, “Eight years ago, software company Sage North America determined it needed to become more customer-centric. The company tracked customer satisfaction, but not loyalty. In a number of years, Sage created a customer survey program that measured sentiment and put internal programs in place to promote loyalty from its customer base. Discover the process and programs Sage developed that led to a 275%... [...]
The latest post on ‘Copyblogger’ Blog is titled “Case Study: How One Young Woman Wrote Her Way to a Thriving Business”. Beth Hayden says, “ Bella Vasta has grown the one-person pet-sitting business she started right out of college into a thriving enterprise of pet- and house-sitters. What is her secret? That there is no secret. Bella’s success has been powered by a foundation of smart, proven content marketing strategies“. Case Study: How One Young Woman Wrote Her Way to a Thriving Business ‘Copyblogger’ Blog [...]
MarketingSherpa has released a case study titled “How an Exhibit Manufacturer’s Product Launch Exceeded Aggressive Sales Forecasts by 38%”. Andrea Johnson says, “Skyline, a trade show exhibit manufacturer, managed to perfect the balance between secrecy and promotion in the launch of an industry-transforming product. The result? Sales so strong that production is scrambling to keep up; Skyline is exceeding even the most aggressive sales forecasts by 38%. This week’s B2B Marketing case study outlines the three critical steps that helped Skyline successfully walk the... [...]
‘Email Marketing: 133% ROI for B2B’s first-ever lead nurturing program’ – MarketingSherpa Case Study
MarketingSherpa has released a case study titled “Email Marketing: 133% ROI for B2B’s first-ever lead nurturing program”. Adam Sutton says, “Lead nurturing is a powerful strategy, but launching it can be daunting especially when you’re building from scratch. How should you get started? This case study featuring an accounting and consulting firm covers building a lead nurturing strategy from the ground up and hit 133% return on investment after only seven months. You’ll see how the team set topics, mapped content to the sales funnel, and navigated bumps in the road“. Email... [...]
The latest MOZ blog post is titled “Getting Authorship to Work: A Moz.com Case Study”. Ruth Burr says, “We all know authorship is important, but it can be really hard to get working properly. Here’s how we (finally) got authorship working the way it should on Moz.com“. Getting Authorship to Work: A Moz.com Case Study MOZ Blog [...]
MarketingSherpa has released a case study titled “Social Media Marketing: Sporting goods company increases Facebook reach 366% with content contest”. Courtney Eckerle says, “Sometimes the most impactful marketing isn’t created by marketers, it’s just facilitated by them. With a goal of increasing the U.S. audience on Facebook, global sporting goods company Amer Sports created a social media contest for customers to submit photos and ambitions for the year. Along with expanding its U.S. audience, the results of this contest were 2,000 entries consisting of photos, stories... [...]