MarketingSherpa has released a case study titled “Search Marketing: LexisNexis develops high-touch versus high-tech approach to SEO management for a 798% overall increase in ROI”. Courtney Eckerle says, “In 2012, LexisNexis Bookstore’s revenue performance was down almost 50% compared to 2011. By focusing on relevance and individual book title searches, the company was able to better target and serve its audience. See how the marketing team studied the most relevant search terms, and made each product its own “mini campaign” to drive a 798% overall increase... [...]

MarketingSherpa has released a case study titled “B2B Marketing: How Egencia combined old-fashioned outreach with modern marketing to propel its Client Appreciation Week”. Allison Banko says, “Your customers invest in your company — that’s what makes them your customers. But does that investment go both ways? Does your company invest in its customers? Every year during the week of Valentine’s Day, Egencia professes its love to customers through Client Appreciation Week. While the effort was born as a way to communicate thanks, the company’s third run of the... [...]

MarketingSherpa has released a case study titled “Email Marketing: Browse abandonment campaign drives more than $300,000 in additional sales for menswear site”. Courtney Eckerle says, “Noticing a large portion of customers browsing the website, but not adding a product to their cart, menswear website Paul Fredrick decided to reach out and guide consumers to that next step. By reaching out to customers at this critical point in the funnel, Paul Fredrick was able to experience more than $300,000 in additional sales since launching the campaign in May 2013“. Email Marketing:... [...]

MarketingSherpa has released a case study titled “Multichannel Marketing: How a B2B’s Road Trip campaign produced a 45% response rate”. Allison Banko says, ““We wanted to engage people on a personal level because even though we’re professionals and this is a B2B campaign, we are human beings, too,” shared Sandy Mattson, Director of Strategy and Communications, Prisma. As a company specializing in commercial printing, Prisma was eager to unveil its new printing capability to existing clients. But the team needed a creative way to do it in order to really... [...]

MarketingSherpa has released a case study titled “Email Marketing: Zumba Fitness uses personalized video to drive a 50% click-to-open rate”. Courtney Eckerle says, “With Zumba Fitness’ annual Instructor’s Convention approaching, the marketing team decided it was the perfect opportunity to grab their email audience’s attention. Inserting a personalized video into a launch email emerged as a way to accomplish this, and by gathering footage from previous years and building subscribers’ names into the creative element, Zumba was able to drive its highest... [...]

MarketingSherpa has released a case study titled “Community Marketing: 1 million Instagram impressions via creative design contest”. Courtney Eckerle says, “When rebuilding a long-standing design contest for customers, Design Within Reach incorporated social media like never before. Hosting the contest on Instagram, the marketing team also wanted to engage consumers visually on Facebook, Twitter, Tumblr and Pinterest. The community-driven campaign saw 1 million impressions on the brand’s Instagram profile, and increased followers by 32%“. Community Marketing: 1 million... [...]

MarketingSherpa has released a case study titled “PPC Marketing: Testing value proposition messaging increases clickthrough 88%”. Selena Blue says, “Many website audiences are made up of more than one customer segment. The question is if you are best communicating with multiple segments. MECLABS, the parent company of MarketingSherpa and MarketingExperiments, provides marketers of all types with information on what works in marketing. The team wanted to know if they were communicating the value proposition of MECLABS’ brands in the most effective manner for their audiences.... [...]

MarketingSherpa has released a case study titled “Email Marketing: Persona-based email campaign drives 7% conversion rate with targeted content”. Courtney Eckerle says, “Collegis Education created an email campaign focused on retargeting to soft inquiries by sending an email and having the recipients self-select an option that best fit where they were in the sales funnel. By identifying the main persona pathways, the Collegis team was able to create a strategy around providing highly targeted content to help prospects overcome their pain points. The results of this effort drove... [...]

MarketingSherpa has released a case study titled “Content Marketing: How Freightliner Trucks’ community site engages more than 18,000 members”. Allison Banko says, “Chartering a community website can position your brand as the Beyoncé among your consumers and the Einstein within your industry. The undertaking of an entire community, along with fresh, well-managed and engaging content is enormous, and it takes more than a few blog posts to establish both a fan base and thought leadership. Freightliner created a community website, stocked with hot content, and served it... [...]

MarketingSherpa has released a case study titled “Mobile Marketing: E-commerce site uses responsive design to achieve an 8% lift in cart abandonment campaign”. Courtney Eckerle says, “The e-commerce website for Warehouse Shoe Sale, ShopWSS.com, realized that almost 70% of its audience read emails from their mobile devices. However, the design for the ShopWSS.com emails was not responsive to the device. See how the marketers took their active cart abandonment email and optimized it for mobile, and how through A/B split testing, achieved an 8% lift in conversions from responsive... [...]