The SEMrush contributors Matt Siltala and Dave Rohrer have published a new podcasting beginners guide called ‘How and why you should start podcasting’. This guide covers the importance and advantages of podcasting for developing your business online. Siltala says, “Hi, my name is Matt Siltala, and I HATE writing. As I sit here and begin this guide I can’t help but feel a little weird as I am not a blogger or “guide writer”; I hate writing (we even talked about how much we hate it here). It was the fact that so many people have spoken to me about... [...]
Archive for the 'Internet Marketing Podcasts' Category
The MarketingSherpa contributor Kerry O’Shea Gorgone has published a new podcast episode titled ‘Five Keys to High-Performing Marketing Organizations’ featuring Salesforce’s Mathew Sweezey. Gorgone says, “Mathew Sweezey is principal of marketing insights for Salesforce. He’s also a popular speaker about the future of marketing, and he has worked with the likes of NATO, MIT, NASCAR, Verizon, and Dell. He’s also the author of Marketing Automation for Dummies. His forthcoming book is Context Revolution, due out in 2019. I invited Mathew to Marketing... [...]
The Impact contributor Stephanie Baiocchi has published a new podcast episode titled ‘Doing Things the Inbound Way’. Listen to this podcast and learn how to start with inbound marketing. Baiocchi says, “On this episode of The IMPACT Show, Nick and I discussed spending a little time to save a lot of time, event marketing in an inbound way, and more. We’re joined by special guest Jen Barrell and we shout out to Elite member Christine Olley! As we kicked off season three of the show we began publishing the video of the episodes to IMPACT Elite. If... [...]
The Merkle Inc. team has published a new podcast episode titled ‘SEO in the Lab: A conversation with Frédéric Dubut from Bing’. Listen to this podcast to learn about machine learning, ecommerce improvement and more. The podcast covers the following: Why the relationship with the search community How can webmasters help Bing (remember Bing!) Why is the community focused on JavaScript? What should SEOs know relating to machine learning? Bing’s approach on dealing with spam Importance of high quality results (especially top results) Search and SEO community relationship What makes... [...]
The Search Engine Journal team has published a new podcast episode ‘How to Approach Content Creation for SEO’ featuring Viola Eva, Founder and SEO Strategist at Flow SEO. Listen to this podcast and learn a three-step framework for creating a sustainable content strategy for search engine optimization. Brent Csutoras says, “In this episode of Search Engine Nerds, I had the opportunity to interview Viola Eva, Founder and SEO Strategist at Flow SEO, on how to approach content creation from an SEO standpoint today. Eva discussed a three-step framework for creating a sustainable... [...]
The Convince & Convert team has published a new podcast episode ‘Why Social Media Customer Service Is Changing and What You Need to Do Next’. This episode is hosted by Jay Baer, Convince & Convert and Adam Brown, Salesforce. The Convince & Convert team says, “In this episode, Nicole walks us through the user behaviors contributing to these trends and advice for riding the wave of shifting customer expectations. She also shares examples from the ICUC playbook, including stand-out moments of above-and-beyond social care. In This Episode How the arena for customer... [...]
The Retail Dive team has published a new podcast episode titled ‘Conversational Commerce: 8 predictions that will shape 2019’. Corine Ruff says, “It’s the start of a new year, and in celebration we’re bringing you a bonus episode about the big year ahead featuring eight bold predictions from Doug Stephens, founder and CEO of Retail Prophet. What trends will define the year, you ask? Well, according to the retail futurist, brands and retailers will spend more time than ever manufacturing scarcity and a sense of urgency to buy, confronting the realities of... [...]
It is important to study human psychology so that you can treat your customers well. Interacting with your customers on the basis of a deep understanding of their needs and desires is the way to retain them for a longer time. MarketingSherpa contributor Daniel Burstein has published a podcast titled ‘The role of the human connection in your marketing’. In his podcast, Burstein says, “Marketing and technology go hand-in-hand these days. And the addition of technology has created some incredibly powerful abilities for marketers. But… We’re still just human beings trying to... [...]
Podcast publishing is one of the best ways to promote your brand through knowledge sharing. By offering valuable information to your audience you can also establish yourself as an authentic source. AWeber contributor Jon Nastor has shared four tips to help podcasters grow their audience through emails. Here’s how Nastor puts it: Alistair Clay, of Famous Business, has a great technique that you can implement immediately: Replace your stagnant stagnant “subscribe to my show on Apple Podcasts” call-to-action with a supercharged CTA that triggers action. “My audience is... [...]
The Business 2 Community team has published a podcast titled ‘Marketing with Clarity & Confidence: Setting Goals’ featuring Adam Fout. About the podcast “Setting goals is setting yourself up for success. Goals keep us in the moment and in the game, keep us focused on our why, keep us working when it’s not so fun, when we’re feeling that grind. But how do you set goals that actually work? How do you take them from nebulous to doable? The answer? SMART goals. Listen to the audio now”. Marketing with Clarity & Confidence: Setting Goals Business 2 Community [...]