Podcasting is one of the most useful ways to promote your business and products at lower cost. There have been several platforms available that make it easy for anyone to create and share podcasts. Econsultancy columnist Nikki Gilliland has shares five strategies marketers can adopt to come out with an effective podcast strategy. Gilliland says, “Last year, it was predicted that ad revenue was to top $220m – up 85% from 2016. We’re previously talked about the benefits for brands on the blog, as well as heard from one of the biggest podcast networks in the UK. But what about when... [...]

Search Engine Land has published a podcast on ‘Top Blogging Trends: Longer, Fresher Content & More Images’ featuring Andy Crestodina about the latest blogging statistics and trends. Brent says, “Out of all the content marketing techniques being applied today, B2B marketers consider blogging as the top content marketing tactic that’s most critical to overall content marketing success. A lot has changed since the advent of blogging in the mid-1990s. Yet, the most welcome shift is that 70 percent of marketers prioritize delivering content quality over quantity. To... [...]

The eMarketer team has published a podcast on Challenges of Digital Transformation. In this podcast, eMarketer co-founder Geoff Ramsey sits down with top marketing executives from around the world to discuss the critical challenges they face and what they’re doing to address those challenges. Top Marketers Discuss the Challenges of Digital Transformation eMarketer  [...]

Podcasting is one of the best ways to spread a word about your products. It also helps you stay connected with your consumers. HubSpot columnist Drew McLellan has shared seven strategies to help you start a podcast series in 2018. McLellan says, “Even if you’ve never been in front of a mic before, you can map out the first phase of a solid podcast schedule. From there, you’ll be able to branch out. 1. Create a checklist to keep yourself on task. I asked myself tons of questions repeatedly before committing to podcasting. They included everything from the niche audience I wanted to reach... [...]

Podcasting helps marketers reach out to masses and promote their products and services. It also enables to establish your brand. CMI contributor Joe Pulizzi has shared three ways to launch and run a successful podcast. Pulizzi says, “At our recent master class in Washington, D.C., one of the attendees asked me to write an article about creating a successful podcast. And so, Mike, here you go. The podcast should not be first This Old Marketing was successful from Episode 1 because we already had an audience of over 75,000 email subscribers who opted to receive CMI content. Once we notified... [...]

MOZ has announced the launch of MozPod, an SEO podcast focused on sharing lessons from digital marketing experts. In MozPod podcasts the MOZ team will discuss a wide variety of digital marketing concepts, from common terminology to recent changes and best practices. The podcasts will be available on iTunes. Talking about the upcoming podcasts MOZ’s Brian Childs says, “Our first series covers conversion rate optimization, PageRank, and link building: Ep. 1: The Science of Crawling and Indexing Guest: Neil Martinsen-Burrell of Moz Dr. Neil Martinsen-Burrell shares his perspective as a... [...]

Gary Vayerchuk is a popular author, blogger, high-demand public speakerand the creator of a higely successful online business. His video blog The Daily Vee is a forum for sharing his ldeas on entrepreneurship, based on his own entrepreneurial success. In this latest episode, he shares a number of ideas of his own. Then he interviews Jessica A;lbva about her success in building he own business and brand, starting when she was age 12.  [...]

Sir Richard Branson, well-known entrepreneur and creator of Virgin Airlines, Virgin Mobile and a host of other companies, contributes some ideas to the podcst on free marketing ideas. He is joined by other contributors, including host, Evan Carmichael . Carmichael’s podcast series is all about marketing. You may want to subscribe to get additional marketing ideas for your business.  [...]

Stephen Spencer says, “Along with technical SEO and links, high-quality, interesting, engaging content is one of the three main pillars of any successful SEO strategy. Traditional content strategies use blog posts, articles, images, and sometimes video as the main sources of content. And while those can be awesome for driving traffic and supporting your SEO efforts, podcasts are an often overlooked and underestimated medium. Podcasts can build your brand and drive direct traffic, while at the same time adding rich content to your site and supporting your link-building efforts. Of course,... [...]

Jayson Demers says, “Podcasts have become one of the most popular content mediums, and it’s difficult to say why. The number of active podcasts on iTunes has skyrocketed from just 10,000 in 2008 to over 250,000 today, with more than a billion worldwide subscribers. Does their popularity stem from the fact that you can listen to them on the go? Is it the sheer quality of content that’s available? Or, do people just want an alternative to video and written content? Whatever these listeners’ motivation is, podcasts should be a part of your daily content consumption, too. They’re... [...]