Content Marketing Institute has published a new video ‘Inspire Audiences With Vision, Not Repetition’. The CMI team says, “Click-bait titles and generic, tip-based AI content might bring all the consumers to your yard. But will they stick around if all you’re serving them is the same “vanilla” tips and ideas they can get anywhere else? Content Marketing Institute’s Robert Rose contends that marketers have gotten so obsessed with answering today’s frequently asked questions that they’ve forgotten how to inspire tomorrow’s. Robert shares an approach to creating... [...]

Content Marketing Institute has published a new video ‘Tell Stories That the C-Suite Wants To Hear’. The CMI team says, “Thad Kahlow and Rashmi Vittal, executives of the BOL Agency, shared that true story from their client’s during their presentation, Insights and Metrics That Matter: Speak the Language of the CMO, at the Content Marketing World conference.” Content Marketing Institute  [...]

Content Marketing Institute has published a new video ‘How To Avoid Content Chaos in the AI Age’. The CMI team says, “Why worry about making your content plans visible if you can create content at the speed of AI? Because content created doesn’t equal content impact. Robert Rose of the Content Marketing Institute explains why getting people — and tools — to work together matters more than ever.” Content Marketing Institute  [...]

Content Marketing Institute has published a new video ‘How (Not) to Fake Friends to Influence Customers’. The CMI team says, “Meta stealthily launched — then quickly killed — a series of AI-generated character profiles built to increase engagement on its platforms. When users probed the suspicious profiles, one owned up to the company “taking shortcuts with the truth.” Robert Rose sees the misstep as an important lesson for marketers: When trying to move fast and break things, make sure you don’t destroy your customers’ trust in the process.” Content Marketing... [...]

Marketing in 2025 will emphasize personalized, AI-driven strategies and immersive experiences through AR and VR. Sustainability and ethical practices will also shape consumer preferences and brand loyalty. Content Marketing Institute has published a new video ‘2025 Will Be a Bumpy Ride for Marketers’. The CMI team says, “2025 is poised to bring big changes and new challenges to an already turbulent marketing landscape. While it’s hard to predict which dynamics will ultimately play out, Robert Rose says one thing is certain: Marketers will need to be more agile, creative, and... [...]

Content Marketing Institute has published a new video ‘TikTok: The Final Countdown?’. The CMI team says, “A federal appeals court in Washington, D.C., upheld the law that would ban TikTok in the U.S. Both sides of the issue are positioning the ban as a First Amendment concern, but will the clock truly run out for this powerful new marketing platform? Robert Rose recommends pausing on any plans to pivot around TikTok, as there are a lot of moving parts to unwind before the matter is fully settled.” Content Marketing Institute  [...]

Content Marketing Institute has published a new video ‘ChatGPT Search Takes a Whack at Competitors’. The CMI team says, “OpenAI just took a giant leap into Google’s territory with the launch of ChatGPT as an AI-powered search engine. Currently available only to paid subscribers, users will notice a lack of advertising and a single page of results against each query. Will it be the tipping point for a fresh approach to search? Robert Rose says his initial experiments with the platform show promise but questions how it generates answers — and how marketers might get cited among... [...]

Content Marketing Institute has published a new video ‘Live With CMI BONUS Interview – Marcus Collins’. The CMI team says, “We recently sat down with Marcus Collins, award-winning marketer, who is the former head of strategy at Wieden+Kennedy New York and a clinical assistant professor of marketing at the Ross School of Business, University of Michigan to chat about his new book, For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be. Marcus explains how if you want to get people to take action, you must first understand the underlying cultural... [...]

Content Marketing Institute has published a new video ‘What Does the Mass X-odus Mean for Marketing?’. The CMI team says, “A growing wave of celebrities, influencers, and major organizations are flying the X (formerly Twitter) coop and seeking refuge in alternatives like Threads and Bluesky. But will the latest mass migration lead to a resurgence in content marketing and branding on social media? Robert Rose says the days of earning organic traction with a steady stream of engaging news and entertainment content are over. However, he sees the potential for new influential brand... [...]

Marketing in 2025 will emphasize personalized, AI-driven strategies and immersive experiences through AR and VR. Sustainability and ethical practices will also shape consumer preferences and brand loyalty. Content Marketing Institute has published a new video ‘2025 Will Be a Bumpy Ride for Marketers’. The CMI team says, “2025 is poised to bring big changes and new challenges to an already turbulent marketing landscape. While it’s hard to predict which dynamics will ultimately play out, Robert Rose says one thing is certain: Marketers will need to be more agile, creative, and... [...]