Content Marketing Institute has published a new video ‘What’s Your Data Standards Plan?’. The CMI team says, “In new research from Claravine and Advertiser Perceptions, 98% of agencies and 81% of client marketers agree that their company will lose market share without a data standards practice. Though it’s challenging to reach a company-wide consensus on naming, storing, and tracking data, Robert Rose explains why it’s a critical step toward measuring — and improving — your content’s performance.” Content Marketing Institute  [...]

Content Marketing Institute has published a new video ‘Electrify Your Content Experiences’. The CMI team says, “Media fragmentation is pushing viewership into echo chambers, increasing the pressure on marketers to deliver breakthrough owned media experiences. But how do you innovate in such a disconnected landscape? Robert Rose highlights some winning content-driven experience products as evidence that brands need to swing for the fences rather than focus on achieving incremental gains.” Content Marketing Institute  [...]

NotebookLM is an AI-powered research assistant that lets people in your organization interact with trusted source content to get grounded insights Content Marketing Institute has published a new video ‘NotebookLM: A Cheat Code for Content?’. The CMI team says, “LMarketers are raving about Audio Overviews — the latest feature in Google’s NotebookLM productivity app. Among its benefits, it transforms text documents into friendly podcast-style audio files. Robert Rose considers it a modern equivalent of CliffsNotes, pointing out that AI-generated summaries can overlook key nuances... [...]

Content Marketing Institute has published a new video ‘User Data Scraping: Ask Permission First or Apologize Later?’. The CMI team says, “LinkedIn recently came under fire for retroactively updating its T&C agreement to allow the use of customer data for AI training. By now, consumers should expect tech platforms to track their behaviors for various business purposes. Yet, Robert Rose says these companies should be more concerned with the optics here than with their opt-in practices.” Content Marketing Institute  [...]

Content Marketing Institute has published a new video ‘Marketing Careers: Does Data Reveal AI’s Real Role?’. The CMI team says, “A glut of new research on AI’s potential to transform marketing careers reveals considerable fear, uncertainty, and doubt — but few directional insights. Rather than speculating about an unknowable future, CMI’s Robert Rose suggests focusing on three ideas to help ground your future AI plans.” Content Marketing Institute  [...]

Content Marketing Institute has published a new video ‘Human Marketers Gather To Determine AI’s Role’. The CMI team says, “At the Marketing AI Institute’s recent MAICON conference, dueling ideas emerged about the role artificial intelligence should play in marketing. Robert Rose agrees with fellow presenters who say AI will fundamentally transform the industry. Yet, Robert remains convinced that marketers should focus on the real problems this technology can help solve rather than on how to rise to the occasion it presents.” Content Marketing Institute  [...]

Content Marketing Institute has published a new video ‘AI’s Influence on Influencer Decision-Making’. The CMI team says, “Investments in influencer marketing are skyrocketing, but how do brands know if they’re choosing the right promotional partners? A new article in The New York Times points to the use of AI tools to grade social media influencers on the brand-friendliness of their content. Robert Rose sees this as a sign that developing a framework and measurement strategy for influencer programs will be a meaningful challenge for brands in the months ahead.” Content... [...]

Content Marketing Institute has published a new video ‘Is Google’s Monopoly Ruling a Game Changer?’. The CMI team says, “A U.S. federal judge has declared that Google’s grip on the search market is an illegal monopoly. The decision was heavily focused on anti-competitive concerns about Google embedding its search products on third-party devices and platforms. But while the news is rocking mainstream media, Robert Rose says marketers won’t feel any impact for a long time.” Content Marketing Institute  [...]

Data-Driven Personalization is the art of delivering tailored experiences. By harnessing the power of data, businesses can understand individual preferences and behaviors to offer highly relevant products, content, and interactions. Content Marketing Institute has published a new video ‘Zontee Hou on Data-Driven Personalization’. The CMI team says, “In her new book, Data-Driven Personalization, How to Use Consumer Insights to Generate Customer Loyalty.. Zontee Hou offers a framework for how to reach new customers and better engage with your best customers. We recently sat down... [...]

Cookies are small data files stored on users’ devices that track their online activity, allowing marketers to deliver personalized ads. They play a crucial role in digital marketing by helping businesses analyze user behavior and optimize advertising strategies. Content Marketing Institute has published a new video ‘Cookies Are Back on Marketers’ Data Menu’. The CMI team says, “Google is backing off its plan to deprecate third-party cookie tracking in favor of an updated approach that will “elevate user choice.” Personalization based on cross-platform consumption data... [...]