Podcast publishing is one of the best ways to promote your brand through knowledge sharing. By offering valuable information to your audience you can also establish yourself as an authentic source. AWeber contributor Jon Nastor has shared four tips to help podcasters grow their audience through emails. Here’s how Nastor puts it: Alistair Clay, of Famous Business, has a great technique that you can implement immediately: Replace your stagnant  stagnant “subscribe to my show on Apple Podcasts” call-to-action with a supercharged CTA that triggers action. “My audience is... [...]

The Business 2 Community team has published a podcast titled ‘Marketing with Clarity & Confidence: Setting Goals’ featuring Adam Fout. About the podcast “Setting goals is setting yourself up for success. Goals keep us in the moment and in the game, keep us focused on our why, keep us working when it’s not so fun, when we’re feeling that grind. But how do you set goals that actually work? How do you take them from nebulous to doable? The answer? SMART goals. Listen to the audio now”. Marketing with Clarity & Confidence: Setting Goals Business 2 Community  [...]

The MarketingSherpa team has published a podcast on ‘Mobile: Device or segment?’. The podcast addresses the mobile and the ways you can enhance your marketing with it. Talking about the podcast says, “Mobile marketing is a hot topic, but don’t just think about it in terms of technology. Or usability. As with any other human communication mechanism — from the caveman grunt to the printing press to the secret handshake to the telegraph, radio, email, you name it — using the mechanism correctly is just table stakes. It’s all in the nuance of how you use it. To illustrate... [...]

The eMarketer team has published a new podcast on ‘How B2Bs Spend Their Digital Ad Dollars’ featuring Jillian Ryan and Oscar Orozc . About the podcast In the latest episode of “Behind the Numbers,” eMarketer’s Jillian Ryan and Oscar Orozco break down estimates for B2B digital ad spending, and some of the market’s key drivers. You can listen the webinar by visiting the link below. How B2Bs Spend Their Digital Ad Dollars eMarketer  [...]

This podcast published by Marketing Week team aims at informing the marketers on how tech developments such as bitcoin, blockchain, virtual reality have impacted the marketing domain. The MW team says, “As a marketer it can sometimes be a challenge to identify which of the latest tech is going to make a real impact on your business. Is blockchain the future? Should you invest in virtual reality? Will 5G turbocharge your brand? In the latest Marketing Week Explores podcast features editor Lucy Tesseras, senior writer Charlotte Rogers and reporter Ellen Hammett explore what the latest developments... [...]

The Marketing Week team has published a podcast on ‘How the industry is looking to get more diverse young people into marketing’. This podcast aims at informing brands on the value of having dynamic young people in the marketing teams. The MW team says, “In the latest episode of the Marketing Week Explores podcast we dig deeper into the initiative, its objectives and how marketers can lend their support to help the industry avoid a talent crisis. Join senior writer Charlotte Rogers as she talks to Ritchie Mehta, dean and managing director of the School of Marketing, Mark Evans,... [...]

Accessing different pieces of information and knowledge and utilizing it to achieve goals is something that can make a difference in the way we do business. Today the podcasts made available by various individuals and brands work as a wonderful source for marketers. Forbes contributor Krystle M. Davis has shared 11 podcasts that can help you perform better in 2019. Talking about the podcast collection, Davis says, “Looking for a good podcast to dive into over the holidays or binge in the new year? I recently listened to the debut season of The Dream, hosted by This American Life veteran... [...]

Podcasting is one of the most prominent tools that helps you create a brand identity at almost no cost. What a good podcast requires is authentic information and knowledge. Apart from quality content the podcast do need some more efforts to get more and more downloads. Entrepreneur contributor Imran Tariq has shared five strategies to help you do this. Tariq says, “To take advantage of podcasts, you need to build your reach and find ways to get more people to listen. And to do that, you have to think outside the box: 1. Use your guests. You would be shocked how accessible some of the people... [...]

Recode has published 240 podcasts in 2018. The company has shared the top 10 podcasts from its directory of 2018. Eric Johnson says, “When you make your holiday travel plans this year, don’t forget about podcasts. They’re perfect for long car trips and plane rides, and the end of the year is a great time to catch up on the biggest and most interesting interviews you might have missed the first time around. With that in mind, we humbly suggest checking out Recode’s three weekly podcasts: Recode Decode, Recode Media and Pivot. You’d have to have really bad traffic to get through... [...]

Establishing an effective channel of communication with your prospects is something that can make your promotional efforts more rewarding. The human psychology has to be addressed well if you want a positive action from the other side. With an intent of helping marketers rightly treat their customers the MarketingSherpa team has published a new podcast on ‘The Role of the Human Connection in Your Marketing’. Daniel Burstein says, “Here is a peek into Episode #1, in which you’ll hear me having spirited discussions with Rebecca Strally, Director of Optimization and Design, and... [...]