Stephen Spencer says, “Along with technical SEO and links, high-quality, interesting, engaging content is one of the three main pillars of any successful SEO strategy. Traditional content strategies use blog posts, articles, images, and sometimes video as the main sources of content. And while those can be awesome for driving traffic and supporting your SEO efforts, podcasts are an often overlooked and underestimated medium. Podcasts can build your brand and drive direct traffic, while at the same time adding rich content to your site and supporting your link-building efforts. Of course,... [...]

Jayson Demers says, “Podcasts have become one of the most popular content mediums, and it’s difficult to say why. The number of active podcasts on iTunes has skyrocketed from just 10,000 in 2008 to over 250,000 today, with more than a billion worldwide subscribers. Does their popularity stem from the fact that you can listen to them on the go? Is it the sheer quality of content that’s available? Or, do people just want an alternative to video and written content? Whatever these listeners’ motivation is, podcasts should be a part of your daily content consumption, too. They’re... [...]

Steven Scheck says, “The changing times have led to the implementation of various products of technology in businesses. With various aspects of businesses transforming everyday with the changing customer requirements and market demands, these tools have turned out to be necessities to stay afloat in this highly competitive market. Podcasting has garnered an immense popularity over the years. A podcast is a set of digital audio files that are available on the internet for downloading. A user can subscribe to the podcast to receive the digital files once they are uploaded. Businesses nowadays... [...]

Jerod Morris says, “As Showrunners, we understand that the act of creation and publishing brings about detractors — sometimes more aptly referred to as haters. To thrive in this space, we need to wear our first (and subsequent) negative reviews as badges of honor. This is part of the game and an integral part of being a Showrunner. But what happens when the medium itself begins to make its own waves? It seems podcasting, as a medium, has reached a point in its life when it is beginning to take it on the chin. From small jokes to snide remarks, we are seeing the first wave of this beginning. On... [...]

Tony Delmercado says, “Podcasts nurture leads, meaning they nurture revenue — especially when it comes to younger audiences. When Peter Jukes, creator of the podcast Untold: The Daniel Morgan Murder, asked a lecture hall full of college students if they read a newspaper, only three hands rose. But when he asked how many of them listened to podcasts, nearly 70 percent raised their hands. Stories like Jukes’ point to the increase in podcasting, which has seen more than 30 percent growth in recent years. Celebrity thought leaders like Tim Ferriss have gained significant traction with... [...]

Jerod Morris says, “With Jonny focused on preparing to lead his first-ever workshop, we took a week off from recording a new episode. Instead, we decided to rebroadcast an oldie but goodie, and one that pairs especially well with last week’s episode about show intros. You may think that branding your podcast begins with the name and ends with your show art. Not so. There is so much more to it, and it’s vitally important that you get it right from the beginning. In this episode of The Showrunner, we discuss all of the following: The inevitable awkwardness of hitting “record” Why Jon... [...]

Caroline Early says, “On this episode of Elsewhere, Brian Clark and Casey Graham of The 7-Figure CEO Podcast chat about Brian’s entrepreneurial journey that led him to building a software technology company that brings in more than $12 million in annual revenue. In this 43-minute episode, Brian and Casey discuss: Brian’s life-changing decision to quit his law career The beginning of the Copyblogger blog The business of content marketing before it was a business Transitioning from Copyblogger to Rainmaker Digital”. Brian Clark on The 7-Figure CEO Podcast Copyblogger  [...]

Wendy Keller says, “If you have an inquiring mind and speak clearly, chances are, you would excel at podcasting. A podcast is like a radio show that you produce, but people can listen to it any time they like and you can record it any time you prefer. There’s no set schedule, and the equipment you need to get started is inexpensive. All you need is a theme for your show and some good ideas. Have you ever listened to the radio and thought, “I wish I didn’t have to listen to all these ads”? If you’re like me, 99 percent of the time the ads on the radio are for things that... [...]

Sonia Simone says, “Is it too late to start a podcast? Should we all just shut up and listen quietly, rather than launching something that isn’t great? So, Ryan Holiday published a post, and it got a lot of attention. Ryan is excellent at getting attention, and he details some of his most effective techniques in his book, Trust Me, I’m Lying: Confessions of a Media Manipulator. Ryan is undeniably smart. But I have some serious issues with his post. In this 20-minute episode, I talk about: Whether it’s actually a bad idea to try something because “everyone is doing it” Why the... [...]

Jerod Morris says, “Up until today, we’ve exhaustively covered the topic of podcast sponsorships and monetization. But each time we’ve covered it from only one perspective — the perspective we know as showrunners. Today, we are talking to an absolute expert in podcast advertising. In fact, our guest spent years selling podcast ads for TWiT. As the Director of Marketing, he ran strategy and implementation responsible for selling ad spots across 20+ podcasts with more than 70 million annual downloads and streams. Our guest today is Glenn Rubenstein of Adopter Media, a full-service podcast... [...]