Jason Moore says, “There’s a lot to be said on the subject of landing pages. And if you were at this year’sASCEND Digital Marketing Summit, you heard Unbounce co-founder Oli Gardner’s epic talk on landing page optimization. (Missed out? Order the video package.) Part of Oli’s talk focused on how to optimize your page to urge visitors to sign up for your email list – a crucial step towards email marketing success. Where Do I Start? One of the first things Oli recommended is to admit that you have a problem. Take a look at your landing page. Figure out what the point of that page... [...]

Alp Mimaroglu says, “Using a landing page (see image, below), Wikipedia thanked its readers and the online community at large for taking part in the Wikipedia Blackout protests against two proposed laws in the United States Congress: the Stop Online Piracy Act (SOPA) and the PROTECT IP Act (PIPA). At the bottom of the landing page, Wikipedia urged readers to enter their ZIP code in order find their US representative and contact them to vote against the bills. It was an effective call to action: More than 8 million people filled in their ZIP code, and 3 million ended up emailing Congress to... [...]

Brandon Olson says, “Building a specialized landing page for your email campaign is an excellent way to improve the outcomes from email engagement. Whether you’re looking to drive sign ups, downloads or just form completions, a properly tuned email landing page can provide real value by bringing your visitors to a page targeted directly to their needs. According to report by MarketingSherpa, over 45% of marketers build a new landing page for every new campaign. Here are some tips to keep in mind to design the best landing page for your email marketing programs. Remove distractions and... [...]

Lindsay Kolowich says, “Landing pages exist to serve one purpose: getting website visitors to convert to the next stage in the buying journey. Although their purpose is simple enough in theory, actually creating a successful landing page requires some detailed planning and creative testing. Regardless of what your business is selling or the conversion action you hope to instigate, it’s helpful to get inspired by seeing what other great landing pages look like. And because there’s no one “right” way of doing a landing page, you’ll want to check out examples... [...]

Rainmaker team says, “First things first: What is a landing page? Landing pages are those web pages that are specifically designed to perform one task … one task and one task only. One goal, one page. It could be to sell your product, encourage people to sign up for an email newsletter, or recommend an event. No matter the purpose, however, a landing page is nothing more than a conversation with your ideal prospect. A conversation that builds trust“. 8 Things Every Writer Should Know about Landing Pages ‘Copyblogger’ Blog  [...]

Lauren Pedigo says, “Is your website ready to attract and convert mobile website visitors into leads? According to Adobe, companies with mobile-optimized sites triple their chances of increasing mobile conversation rate to 5% or above. If that’s not enough to sell you on the importance of delivering a mobile-optimized experience, Google recently announced that more Google searches take place on mobile devices than on computers in 10 different countries including the United States and Japan. All this talk of mobile got me thinking about how website visitors were accessing our offers.... [...]

Kylie Davidson says, “Simple, direct and bare. When your company and process is known around the world, a blank page with little competing content can not only work, but it can work really well. What about new visitors? Imagine coming to this page for the first time, with little to no context of the company. What is this company? If I type something in that text box, for example, where will it take me? Simplicity is not always a key to effective website optimization“. Landing Page Optimization: An overview of how one site increased leads by 155% MarketingExperiments Blog  [...]

Henneke says, “Boosting conversions seems simple enough. Your landing page looks beautiful. You tell people what you offer. And when web visitors arrive, the cash register starts ringing and the dough rolls in. So, why is it that our conversions often suck? Why doesn’t the register ring more often? Why do people click away rather than take us up on our magnificent offers?“. 9 Landing Page Goofs that Make You Lose Business ‘Copyblogger’ Blog  [...]

Andrea Francis says, “You’ve spent a lot of energy (and budget) getting targeted traffic to your website. Unfortunately, those visitors aren’t doing what you want them to do when they get there. But why? Often times this comes as a result of landing page friction — a barrier that prevents your visitors from completing the action you’d like them to take. Whether your copy is too long, your button text isn’t compelling enough, or you’re lacking social proof, you need to start by identifying the points of friction before you can turn them around. To help you... [...]

Ayaz Nanji says, “Marketing leaders say A/B testing is the most effective website landing page optimization tactic, according to a recent report from Ascend2 and Act-On Software. The report was based on data from an online survey of 176 marketing leaders (73% working at B2B-focused companies, 27% at B2C). Some 52% of respondents say A/B testing is one of the most effective methods for optimizing conversion rates on website landing pages; copy optimization ranks as the second most effective method (48%), followed by segmentation/targeting (43%)“. The Most Effective Landing Page Optimization... [...]