A landing page is the gateway for new prospects who could turn out to be our lifelong customers. A well-designed landing page can play a pivotal role in getting all the success to your small business. Business 2 Community contributor Deb Dey has shared some landing page examples that can help you design an effective landing page. Dey says, “Landing pages are the first pages you want your potential customer to go to when visiting your website. They are specifically optimized to get maximum conversion and increase sales. In fact, a properly optimized landing page can increase conversions drastically... [...]

You site’s landing page works as the entry point for prospects and customers. It lets you make them aware with your product portfolio and special offers. Content Marketing Institute contributor Sara McGuire has shared seven visual tactics you can use to improve the performance of your landing pages. McGuire says, “Visuals provide subtle and subconscious indicators that help visitors choose to act. They can complement text to make a more convincing case, or they can replace text for a quicker impact. Here are seven tried-and-true types of visuals, often used for product-focused marketing,... [...]

Your landing page works as the entry point for the prospective customers and provides an opportunity to strengthen your business by improved sales. Sometimes small design mistakes mar the landing page and hinder its performance. Business 2 Community contributor Geoff Ellerby has shared such six landing page mistakes that we should avoid. Talking about the landing page loading speed, Ellerby says, “Even the best-designed landing pages will have low engagement rates if customers bounce before the page loads. Amazon realized that every millisecond delay (one-thousandth of a second) resulted... [...]

A well designed landing page helps you attract the more prospects and help your convert them into customers. IT serves as the first entry point to your web presence. ReadWrite contributor Rohit Prasanna has shared five tips to help marketers improve the conversion rate of their landing pages. Prasanna says, “Many own or manage a small to mid-sized business website (SMB). These websites are showcasing your products or services and are only one small component of reaching your intended audience. Improving conversion rates. To reach your audience and generate leads — means to increase your... [...]

Landing page plays an important role in catching the prospects who can turn out to be your customers. A tactfully designed landing page helps you deliver the message in the effective manner and get desired response. Marketing Land contributor Jacob Baadsgaard has shared 15 questions to help marketers create and evaluate great landing pages. Baadsgaard says, “I’ve put together a list of 15 questions every marketer should ask themselves before pushing a landing page live. If you can answer “yes” to every question on this list, your landing page might not be perfect, but it should provide... [...]

Your website’s landing page turns out to be the first thing that the visitors see. A well designed landing page helps you convert more prospects into customers. HubSpot’s Karla Cook has shared nineteen best landing page examples which stand out in terms of their design. Cook says, “How do you convince your visitors to take the plunge on your website? There are so many elements that a top-notch landing page needs, and making those elements the “best” they can be often depends on what your landing page goals are. Take form length, for example. It’s just one of... [...]

Video is a great tool that allows your to deliver a personalized message to your website visitors and customers. If used rightly on the landing pages, video can magically improve your conversion rates. Business 2 Community Joydeep Bhattacharya has shared a 4-step guide to using videos on a landing page. Bhattacharya says, “Landing page videos can improve the trust factor of your website, its credibility, and provide a brief understanding of the content – all in one fell swoop. Follow the below essentials to craft a perfect landing page video. 1- Determine the Outcome When you’re creating... [...]

A landing page helps you inform and influence prospects and customers resulting into increased sales and revenue. Entrepreneur magazine’s VIP contributor Susan Gunelius has shared ten rules that can help you create effective landing pages. Gunelius says, “Your landing pages should include an opt-in form for lead generation. To develop your landing pages, you need to understand how to create designs and content that make people want your lead magnet enough to submit your opt-in form to get it. To ensure the landing pages you create deliver the best results, follow the 10 rules of landing... [...]

Copyblogger is hosting a webinar on ‘How to Double Your List Size (and Sales) by Personalizing Your Landing Pages’ on Thursday, May 24 at 2.00 pm EST. The Copyblogger team says, “On this live webinar, we’ll reveal five in-depth strategies (with all the juicy numbers and details) to help you increase your conversion rate and transform your business: How to increase lead conversions by upwards of 44% by segmenting and personalizing based on the site or affiliate that sent someone to you How to use dynamic calls-to-action to look at on-site browsing behavior to increase opt-ins... [...]

The shoppable social posts help you generate more sales and earn more revenue. Econsultancy columnist Patricio Robles has shared a innovative way to improve the performance of shoppable social posts  with the use of landing pages. Robles says, “In today’s highly competitive retail environment, post-purchase experience is increasingly important in establishing some level of loyalty and driving repeat purchases. Post-purchase experience would arguably be even more important with the product landing page approach because the pre-purchase experience would again be optimized for the conversion... [...]