A landing page is any webpage where you send visitors, in order to initiate a conversation and, possibly, to close a deal. Your landing page should aim at leading your visitors to the product or service you wish to sell. AWeber contributor Chandal Nolasco da Silva has shared 10 ways to create landing pages that convert more customers. Silva says, “There is no one-size-fits-all template for high-converting landing pages — there are too many different offers and niches in the world for that to be the case. But there are certain steps you can take for a landing page to be successful regardless... [...]

A landing page can be your website’s homepage or a standalone page created for a specific campaign, sale, or product. When we create effective landing pages, we can increase conversion rates, which will help reach our marketing goals. Funnel Overload’s Adam Connel has shared 30 best practices to help you improve your landing page’s conversions. Connel says, “Let’s look at some core psychological principles and how they’re used in landing pages below. 1. Drive customer action with scarcity One of the core principles of persuasion is scarcity. From vintage... [...]

Your site’s landing page plays an important role in getting new customers. The average landing page conversion rate is 2.35% and top 25% sites on the Internet are converting at 5.31% and above. Where does your site stand in these rankings? If you wish to improve the conversion rate of your landing page, watch this YouTube video from Neil Patel. Talking about the video, Patel says, “I can look at a landing page right away and know that it’s not going to convert. On the flip side, I can also look at a landing page and know if it’s going to convert exceptionally well. Today... [...]

Your landing page lets you welcome the visitors and provides you a unique opportunity to influence them and convert more. The Unbounce contributor Colin Loughran has shared nine creative landing page examples you may like to follow to create your own landing pages. On what makes landing pages effective, Loughran says, “Here are a few fundamental practices of high-converting landing pages: Use a clear and concise value statement (above the fold) so visitors understand the purpose of your page immediately. Match your primary headline to the ad your visitor clicked to land on the page in... [...]

A landing page is the gateway for new prospects who could turn out to be our lifelong customers. A well-designed landing page can play a pivotal role in getting all the success to your small business. Business 2 Community contributor Deb Dey has shared some landing page examples that can help you design an effective landing page. Dey says, “Landing pages are the first pages you want your potential customer to go to when visiting your website. They are specifically optimized to get maximum conversion and increase sales. In fact, a properly optimized landing page can increase conversions drastically... [...]

You site’s landing page works as the entry point for prospects and customers. It lets you make them aware with your product portfolio and special offers. Content Marketing Institute contributor Sara McGuire has shared seven visual tactics you can use to improve the performance of your landing pages. McGuire says, “Visuals provide subtle and subconscious indicators that help visitors choose to act. They can complement text to make a more convincing case, or they can replace text for a quicker impact. Here are seven tried-and-true types of visuals, often used for product-focused marketing,... [...]

Your landing page works as the entry point for the prospective customers and provides an opportunity to strengthen your business by improved sales. Sometimes small design mistakes mar the landing page and hinder its performance. Business 2 Community contributor Geoff Ellerby has shared such six landing page mistakes that we should avoid. Talking about the landing page loading speed, Ellerby says, “Even the best-designed landing pages will have low engagement rates if customers bounce before the page loads. Amazon realized that every millisecond delay (one-thousandth of a second) resulted... [...]

A well designed landing page helps you attract the more prospects and help your convert them into customers. IT serves as the first entry point to your web presence. ReadWrite contributor Rohit Prasanna has shared five tips to help marketers improve the conversion rate of their landing pages. Prasanna says, “Many own or manage a small to mid-sized business website (SMB). These websites are showcasing your products or services and are only one small component of reaching your intended audience. Improving conversion rates. To reach your audience and generate leads — means to increase your... [...]

Landing page plays an important role in catching the prospects who can turn out to be your customers. A tactfully designed landing page helps you deliver the message in the effective manner and get desired response. Marketing Land contributor Jacob Baadsgaard has shared 15 questions to help marketers create and evaluate great landing pages. Baadsgaard says, “I’ve put together a list of 15 questions every marketer should ask themselves before pushing a landing page live. If you can answer “yes” to every question on this list, your landing page might not be perfect, but it should provide... [...]

Your website’s landing page turns out to be the first thing that the visitors see. A well designed landing page helps you convert more prospects into customers. HubSpot’s Karla Cook has shared nineteen best landing page examples which stand out in terms of their design. Cook says, “How do you convince your visitors to take the plunge on your website? There are so many elements that a top-notch landing page needs, and making those elements the “best” they can be often depends on what your landing page goals are. Take form length, for example. It’s just one of... [...]