The new year is just a few days away and it is the time to discover what lies ahead. Marketing automation is something everyone is curious about and the AI and VR have created more hopes for it. Small Business Trends contributor Itai Elizur has shared five small business marketing automation trends of 2019. Talking about audience segmentation across marketing channels, Elizur says, “Even among those marketers who use more advanced technology and have fully adopted automation, regular and consistent segmentation is rare to find in a marketing automation plan. Marketers might segment key... [...]
Archive for the 'Marketing Automation Tips' Category
The Constant Contact team is hosting a webinar on ‘Why Email is the #1 Marketing Tool for Small Businesses’ on Wednesday, January 2 at 1 pm ET. Constant Contact team says, “Not quite sure why your organization needs Email Marketing? Attend this webinar and learn why Email Marketing is the top tool Small Businesses and Nonprofits are using to get more business. At the end of the webinar, get your questions answered by our Marketing Expert in our live group Q&A session, and learn from questions submitted by previous attendees that you may not have thought to ask!”. Why... [...]
The Constant Contact team is hosting a webinar on ‘Automate Your Marketing for 2019’ on Thursday, December 20 at 2 pm ET. Constant Contact team says, “Autoresponder campaigns do what YOU wish you had the time to do! Use them to follow up, inform, entertain, & provide incentives for action & engagement. They work automatically while you focus on your business. This seminar will help you: Learn the difference between automated messages and autoresponder campaigns Decide where autoresponders can help you do better marketing communications Understand key actions that trigger... [...]
Econsultancy columnist Tom Ryan has shared information about six marketing automation nightmares and has offered tips to avoid them. Ryan says, “To help you and your team avoid unnecessary headaches and make the most of your marketing automation software from the start, here are the most common frustrations you may come across and how to avoid them. 1. You don’t know how to translate your plan into the right technical implementation During those demo sessions, your new marketing automation tool looked like a breeze to use. Now, you’re sitting there with your shiny lead generation and... [...]
The Digital Marketing Depot team has published ”The Ultimate Guide to Marketing Automation Terminology’. The DMD team says, “If you’re new to the marketing automation game, it can be easy to get overwhelmed by all the jargon. This marketing automation guide from SharpSpring covers: Marketing automation features and their uses Commonly used industry terms Essential marketing automation metrics Specific terminology for marketing agencies”. The Ultimate Guide to Marketing Automation Terminology Digital Marketing Depot [...]
Tray is hosting a webinar on ‘The future of marketing automation is more’ on Wednesday, August 8 at 10.00 am PT. The Trey team says, “Join author, speaker, and marketing insights leader Mathew Sweezey to unpack the relentless changes in the marketing automation landscape. See how marketing automation is becoming more contextual for leads that expect customized, just-in-time messaging; more connected across multiple platforms and devices; and more complex. You’ll learn how to leverage Automation 2.0 with tools and strategies that will keep you ahead of these constant... [...]
Today’s marketing is a mix of several channels and you need to use each of them in a consistent manner to make the most out of your efforts. Forbes contributor Mathew Sweezey has shared five tips to help you streamline your small business marketing automation. Sweezey says, “Marketing automation has become a cornerstone of successful small businesses. According to a report published by Pardot (a Salesforce-owned company), in 2015, businesses that used marketing automation increased their revenue by an average of 34%. However, there is a very big difference between buying a marketing... [...]
Learn from marketing legend Frank Kern as he shares his 3 favorite campaigns for selling products online. In Kern’s new video, you’ll see the three types of campaigns that all big brands (and big names) use to bring in customers. Kern’s Top Three Campaigns. There are really only three types that make a difference in your online success. This video shows you exactly how to deploy them in your own business. Here’s a hint about how these campaigns are deployed by the big companies: • Have you ever waited in line to get something from Apple? Then you have experienced this... [...]
Automation is a key ingredient for a growing business. For the next 3 days, you have an opportunity to automate the process of building traffic to your website. After all, your most precious resource is your time. Automating work tyou would otherwise need to spend time on is the key to increasing your effectiveness. And since better traffic is the key to increasing your sales, that’s a good place to starting your automation. Jeff Alderson and Eric Holmlund have developed Fast Traffic Bot to assist in increasing the traffic to your site. Fast Traffic Bot uses the power of safelists to build... [...]
Marketing automation helps you deliver personalized messages to customers and enables you to stay in touch with them. MOZ’s Angela Petteys has published a guide to marketing automation in which she has covered the basics of automation, benefits of marketing automation and more. Covering the benefits of marketing automation, Petteys says, “By far, one of the biggest benefits of marketing automation is that it helps sales and marketing teams work more efficiently. People love personalized content; sending out personalized emails generates six times more revenue than sending non-personalized... [...]