Marketo is hosting a webinar on ‘Acquire more clients with marketing automation’ on Friday, July 21 at 10.00 am PT. Marketo team says, “For too long, financial services marketing departments have been seen as a cost center. It’s time to prove—and improve—marketing’s contribution to the bottom line using marketing automation and metrics that matter. Join Joe Paone, Director of Marketing at Marketo, as we discuss how segmentation strategies, behavior scoring, and marketing analytics can help you prove ROI on marketing programs and acquire more clients”. ‘Acquire... [...]

Marketo is hosting a webinar on ‘Acquire more clients with marketing automation’ on Friday, July 21 at 10.00 am PT. Marketo team says, “For too long, financial services marketing departments have been seen as a cost center. It’s time to prove—and improve—marketing’s contribution to the bottom line using marketing automation and metrics that matter. Join Joe Paone, Director of Marketing at Marketo, as we discuss how segmentation strategies, behavior scoring, and marketing analytics can help you prove ROI on marketing programs and acquire more clients”. ‘Acquire... [...]

Econsultancy is hosting a webinar on ‘State of Marketing Automation in Australia & New Zealand’ on Wednesday, July 26 at 8.30 pm PT. The webinar will highlight results from Econsultancy’s first State of Marketing Automation in Australia and New Zealand report. Webinar speakers Jeff Rajeck, Research Analyst APAC, Econsultancy Nick Dennis, Presales Director, ANZ, Oracle Marketing Cloud Econsultancy team says, “Some key insights from the research include: The majority of companies are choosing to manage their marketing automation in-house A capability gap is hampering... [...]

Mary Wallace says, “Marketing automation is on the rise. The reason? Marketing automation vendors are promising accelerated revenue and improved ROI (return on investment). How will it do this? With lead nurture campaigns that provide specific content aligned to the buyer’s needs and lead scoring models that deliver warmed leads to the sales team. Yet a majority of marketing organizations are not using their highly sophisticated marketing automation tools to their full potential. It’s mortifying to the marketers in the trenches trying to do what’s right. Worse, it’s beyond frustrating... [...]

If you’re not automating your marketing, you’re leaving money on the table by wasting time you could be using more productively. The folks at Entrepreneurs HQ know this and are kindly offering to share their insights in a helpful PDF guide they call The Ultimate Marketing Automation Guide. This week only, they e offering you a copy of the guide for free. We downloaded a copy and found it has some helpful information. For example, on page 21, you will find “1 2 Marketing Automation Tools You Need to Know About.” Marketing automation can feel overwhelming. If you google the term “marketing... [...]

Laura Forer says, “We know marketing automation has grown in importance, and there are plenty of resources to explain how it can help organizations. But what goes on behind the scenes? And what will it cost your organization? Although new technologies may have set costs, the price of adding people to your team will fluctuate depending on each team member’s experience and location. An infographic by LeadMD looks at the roles involved in creating a marketing automation team—the titles, the responsibilities, and the costs. The infographic outlines the skills needed in each of the roles... [...]

Scott Severson says, “The sales pitch for investing in marketing-automation software is hard to resist. It goes something like this: “Our software will help you generate leads and then automatically nurture them along their journeys until they become your customers.” It sounds wonderful – a happy prospect skipping along a path paved by magical software. Every business is looking for more effective ways to acquire new customers, and the promise of marketing automation presents a compelling solution. As a result, marketing automation is exploding as the tool of choice for marketers. As... [...]

Victoria Godfrey says, “Marketing automation technology is designed to automate portions of the marketing process and provide data that helps marketers and brands determine who to target across multiple outreach methods. But it’s not just a tool; marketers use automation technology to strategize and implement business decisions. When using marketing automation platforms to maximize email efforts, marketers need to choose the correct tool with the proper features and use the data produced to its greatest potential. Once marketers are able to gain insight into how recipients are engaging... [...]

Tom Ryan says, “It’s safe to say that 2016 will go down in history as one of the strangest in modern times: Trump, Brexit, Leicester City’s winning the Premier League, and the death of so many iconic artists. Fortunately for marketers, it was a great year for marketing automation (MA). Some of the highlights of 2016: approximately 55% of B2B companies are now using marketing automation; 91% of the most successful users agree that marketing automation is “very important” to the overall success of their marketing across channels; and the Pardot Engagement Studio and... [...]

Jeff Rajeck says, “Marketing automation has come a long way. Considered an emerging technology as recently as a few years ago, estimates are that more than half (59%) of Fortune 500 companies now use marketing automation along with nearly all (95%) of SAAS-based companies. Yet many of those who have implemented marketing automation are struggling to use it to improve overall marketing performance. According to a recent Econsultancy survey, less than 5% of marketers in Australia and New Zealand consider their automated email campaigns ‘very successful’“. Five steps toward... [...]