The latest ‘Econsultancy’ blog post is titled “15 quick tips for a succesful YouTube strategy”. Christopher Ratcliff says, “The pace of social video sharing has almost doubled in 12 months and 42% of video shares now happen in the first three days of launch. This is according to new research from Unruly published today. The Social Diffusion Curve measures the lifecycle of a viral video. In particular the speed of social diffusion for the top 4,000 videos in social video, In April last year it was found that a quarter of the average online branded video’s shares... [...]

The latest article on ‘Website Magazine’ is titled “Mix and Match: 5 Tips to Understanding Your Customers’ Style”. Jeffrey Cody says, “Everyone loves a finely tailored suit, but that doesn’t mean everyone is a fashion expert. That said, the correlations between email marketing and personal style are too obvious to ignore. Email marketing is not a one-size-fits-all strategy. Savvy marketers should take the time to evaluate trends, content and delivery messages to ensure the content they are sending is on target for the individual preferences of customers. Similar to the world... [...]

The latest article on ‘Website Magazine’ is titled “Creating Immersive Video Experiences with Brightcove”. Pete Prestipino says, “Cloud-based video service Brightcove has released a several new products that will enable enterprise marketers to drive additional performance from their video initiatives. Brightcove’s Video Marketing Suite consists of the Brightcove Video Cloud online video platform and Video Cloud Live, Brightcove Gallery (see video below) and a number of marketing automation software integrations, including a new Cloud Component for Oracle Eloqua. The Brightcove... [...]

The latest post on ‘Mashable’ is titled “YouTube: We’ve Got Premium Content for Your Premium Cash”. Jason Abbruzzese says, “YouTube just wants advertisers to be happy. That was the message from Robert Kyncl, head of content and business operations at YouTube, at the streaming video site’s “Brandcast,” its yearly major presentation to advertisers on Wednesday. Kyncl then ceded the stage at New York City’s Madison Square Garden to Pharrell, to perform his hit song “Happy.” YouTube’s Brandcast presentation on Thursday wasn’t... [...]

The latest article on ‘Website Magazine’ is titled “Yahoo’s Answer to Google’s YouTube?”. Derek S. says, “If imitation is the sincerest form of flattery, consider YouTube flattered. In a joint move, Alibaba, a Chinese e-commerce company, and Yunfeng Capital, a Chinese private equity firm, purchased a $1.22 billion stake in Youku Tudou, a Chinese online video provider similar to Google-owned YouTube. This move comes at an important time for Alibaba, as it is preparing to file for an Initial Public Offering (IPO) on the New York Stock Exchange. Alibaba, which is said to... [...]

The latest ‘Econsultancy’ blog post is titled “How to create videos that produce ROI”. Danny Chadburn says, “More than 1bn unique users visit YouTube each month and upwards of 6bn hours of video are watched each month on the site, almost an hour for every person on Earth.  There are lots of gigantic numbers and impressive looking stats to look at with video content, but to many brands these figures don’t bear much relation to the eyes they’re seeing on their uploads. Once you take away the cats and fails (and the cat fails), the viewing figures are often far... [...]

The latest ‘Econsultancy’ blog post is titled “Branded video shares drop by almost 25% in Q1 2014”. Christopher Ratcliff says, “A lacklustre performance by advertisers at this year’s Super Bowl (29% year-over-year decrease) saw shares drop 24.2% from the previous quarter. The average share rate (the percentage of people watching an ad who also shared it) dropped from 2.9% last quarter to 2.6%. This is the first time that online shares of advertisements aired during the Super Bowl have decreased year-on-year. These figures come from the latest Unruly Social Video... [...]

The latest article on  ‘Marketing Land’ is titled “AOL Lands 450+ Million New Viewers In Microsoft Video Distribution Deal”. Ginny Marvin says, “Today, AOL announced a portion of its library of nearly 900,000 videos as well as original series and 15 channels will be available on Microsoft video platforms including MSN, and Bing Apps on Windows and Windows Phone. The video distribution deal, set to launch this summer, will give AOL broad access Microsoft’s audience. Microsoft claims MSN alone has an audience of 450 million unique visitors each month. In March,... [...]

The latest article on ‘Business 2 Community’ is titled “16 Facts About Video Marketing That Will Keep You Up At Night”. Aaron Agius says, “Of all the things I have to worry about on a daily basis, video marketing has really grabbed my attention, and I hope it’s starting to grab yours. Video marketing is climbing in popularity because companies are realising how useful it can be to communicate with customers in new, more personal ways. If you haven’t been thinking about using video to market your brand, now is the time. To get the ideas flowing, here are 16 facts about... [...]

The latest article on ‘Website Magazine’ is titled “Video Advertisers Face Fraud, Find Solution”. Amberly Dressler says, “Despite major advances in online advertising, fraud is still a big thorn in Internet marketers’ sides – even those advertising using video. According to a recent study, 87 percent of advertisers do not trust data from media vendors such as publishers, ad networks, DSPs or exchanges and prefer data from third-party measurement vendors“. Video Advertisers Face Fraud, Find Solution Website Magazine  [...]