Have you ever wondered, “How can I convert my disengaged visitors into subscribers, and even more important, into paying customers?” Mark Thompson and Matt Callen just finished creating a full training series in which they share their tested answers to this question. In this free series, they explore how to create and use Video Sales Letters, and they give you a step-by-step Copy & Paste system that you can use to make your own video sales letters. Ultimately, this will be a set of four videos. One is available now, and the second will be available tomorrow. Along with tis first... [...]

Ginny Marvin says, “This week, AdAge has an interview with the head of Google ads, Sridhar Ramaswamy, that is worth reading in its entirety. It’s the first interview Google’s senior VP of advertising and commerce has given since taking over the role he once shared with Susan Wojcicki, now YouTube’s CEO, in February. An eleven year veteran of the company, Ramaswamy led Google Shopping’s transition to a paid platform in 2012 and AdWords Enhanced Campaigns last year. Among other efforts, he’s overseeing this month’s switch to Shopping Campaigns, a kind of Product Listing Ads... [...]

Amy Gesenhues says, “Marketers who fail to incorporate videos into their content marketing strategy may be overlooking a potential goldmine. According to a video benchmark report from video marketing and analytics platform Vidyard, 71 percent of marketers said their video content’s conversion performance was either somewhat or much better compared to other types of marketing content. Based on a poll conducted by marketing research firm Demand Metric and sponsored by Vidyard, the video marketing benchmark report included survey data from 235 respondents representing B2B, B2C and agency... [...]

Michael Litt says, “Although your entire audience hasn’t gone mobile just yet—especially in the case of B2B—it’s still important to consider how your brand’s video marketing assets appear on different devices. Your top-of-funnel marketing videos are designed to get you broad reach, but if the content doesn’t load quickly enough, or if it isn’t optimized for mobile devices, you don’t get a chance to impress this mobile, forward-thinking portion of your audience”. What You Need to Know About Optimizing Video for Mobile MarketingProfs  [...]

Allison Banko says, “For B2B marketers, this year is all about video — or at least it should be. According to B2B Marketing’s “Social Media Benchmarking Report 2014” (link in the Related Resources section), videos rank as the best-performing content in the B2B space. With videos, however, engagement can emerge as a major pain point. When content is playing freely behind a screen, it can be a struggle to turn that monologue into a dialogue. Learn how VMware interacted with its video audience by hosting a Google Plus Hangout that not only actively engaged customers, but... [...]

Ray The Video Guy is offering to show you how to rank your videos high without doing things Google hates, so you avoid a horrible result, being banned for life from YouTube. Ray’s Video Ranking Machine will show you important SEO fixes for your video, like: • On-video optimization of title, tags and description • Off-site optimization without link buying that will get you banned. • Getting views from real people who buy This training was selected “WSO of the Day” Monday. And it’s still only $5. In most places that’s less than a Big Mac combo. Get... [...]

Peter Kafka says, ““Shoppable TV” — the notion that it would be cool if you could sit on your couch and order clothes you saw people wearing on-screen — is one of those ideas that people have been chasing since Web 1.0. Justin Fuisz was trying to do it, too. Then he had a better idea. Or, at least, one that is easier to fund: Instead of using the tech his startup had built to create a commerce business, he is building an ad play instead. Fuisz Media’s new pitch is that it can make Web ads more interactive, which is supposed to make them more valuable. The basic idea is that its software... [...]

Stephanie Chan says, “YouTube may face some challenges as it moves toward the mainstream, but it isn’t standing still on the technological side. Here are eight new tools for video creators YouTube execs Matthew Glotzbach and Oliver Heckmann—the site’s director of product management and VP of engineering, respectively—previewed at the unofficial YouTube convention VidCon last week. A few are available now, but most are are still coming attractions. Keep your eyes peeled, YouTubers. 1. Sound Effects YouTube’s Audio Library already featured hundreds of free songs; now... [...]

Derek S says, “With video expected to be 79 percent of all consumer Internet traffic by 2018, it’s not surprising that new technology for video content is continuously coming out. Vidyard, a video marketing solutions company, has announced the availability of a new product called Vidyard Video Hub. With the new product, marketers have the ability to create video playlists, categories, tags and a fully customizable page layout for their videos. Creating categories and tags is an important part of Video Hub because it allows for users to more easily discover a companies videos through... [...]

Darin Archer says, “For retailers, video is the new JPEG. Companies have demonstrated that videos drive more conversion and higher AOV, and with the costs of video production dropping, there’s no reason why all retailers shouldn’t be embracing video – and hundreds of reasons why they should. You probably already know how important video is for your ecommerce site, but do you know the best ways to effectively harness it? To start, videos should be produced using a scalable process and address content in which visitors are interested”. Online video for ecommerce: what... [...]