Search Engine Journal contributor Donna Almonte has published an article explaining the advantages of using TikTok and YouTube for marketing. She says, “If you’re marketing to teens, a.k.a., Gen Z (and by extension, Generation Alpha who are becoming teens next year), TikTok is a strong bet. This means that TikTok is especially popular with Gen Z while more and more adults are steadily becoming app users, too. Note that younger children ages 12 and above can access TikTok (the app requires a minimum of 12 years of age to get a profile). Gen Z And Millennials Are More Likely to Trust YouTubers If... [...]
Archive for the 'Online Video Marketing' Category
Video is the lifeblood of today’s marketing. It helps you make your marketing more persuasive. Social Media Examiner has published an article featuring five steps to easily batch videos for reels, shorts, and TikTok. Anna Sonnenberg says, “When you map out a content creation workflow, you can publish short-form video efficiently while optimizing for each channel. #1: How to Create a Short-Form Video Workflow Follow the steps below to map out a short-form video workflow for your team. In many cases, you can create a single piece of content that you can easily repurpose across channels. Know... [...]
Video is an incredible marketing tool. With a strong video SEO strategy, you can increase traffic, boost engagement, improve conversions, and produce more helpful content. Search Engine Land has shared some useful tips on how video SEO can boost your overall digital marketing strategy. The SEL team says, “Videos can make your content better, your product easier to understand and your brand more credible and relatable. Further, videos continue to receive exposure on Page 1 of Google’s search results for an increasing number of queries. Even beyond that, a well-shaped video strategy can boost... [...]
Visual storytelling is a powerful and engaging way to communicate. It helps you connect with your audience and achieve desired results. Content Marketing Institute is hosting a webinar ‘No Excuses: Using Video as an Immersive Content Strategy’ on Wednesday, August 31, 2022, at 2.00 pm ET. The CMI team says, “Join us for a free webinar on August 31, 2022. We’ll have an in-depth discussion about how any business can use video – or start using video – more effectively to increase audience engagement and revenue. We’re bringing together a panel of content marketers to share... [...]
Video remains at the heart of your marketing. With multiple channels being used, one of the most common marketing formats is video content. Digital Marketing Depot has published ‘The Pulse on Professional Video: 2022 Trends Report’ featuring major video marketing trends for 2022. The DMD team says, “Download this video trends report to see all the findings, including: Professionally produced video is in urgent need of modernization. Technology is severely underutilized in the video process, with 59% of businesses solely relying on people resources to create and update video.... [...]
Visual storytelling is a powerful and engaging way to communicate. It helps you connect with your audience and achieve desired results. Content Marketing Institute is hosting a webinar ‘No Excuses: Using Video as an Immersive Content Strategy’ on Wednesday, August 31, 2022, at 2.00 pm ET. The CMI team says, “Join us for a free webinar on August 31, 2022. We’ll have an in-depth discussion about how any business can use video – or start using video – more effectively to increase audience engagement and revenue. We’re bringing together a panel of content marketers to share... [...]
Ad-supported video (AVOD) is now becoming the hot new trend – even among SVOD services that have historically been opposed to advertising. Infillion has published a new report ‘The Consumer-Defined Future of Streaming is Here’. The Infillion team says, “In this proprietary study, we explore streaming viewer behavior, consumer perceptions relative to ad targeting, data privacy and personalization, and receptivity to new streaming features. Key findings include: 73% of consumers feel the ads they see are repetitive 67% of consumers prefer ad-supported streaming options to ad-free... [...]
You know your target audience. You’ve crafted marketing and sales videos to make your solution for their challenges shine. But how do you know that your message is being seen by the right buyers and that they’re actually engaging with it? Content Marketing Institute is hosting a webinar ‘Using Engagement Data in Your B2B Video Marketing’ on Wednesday, July 13, 2022, at 2.00 pm ET. The CMI team says, “Join video automation leader Parmonic to go beyond views when analyzing your results. Amplify your video content with tips and best practices on: The state of video marketing... [...]
Social Media Examiner has published a new video ‘TikTok Video Engagement Success’. The SME team says, “Curious how to market on TikTok? Already on TikTok and wondering how to grow your audience? Learn how to make TikTok videos that engage your target audience and attract more followers.” Social Media Examiner [...]
Ahrefs contributor Tim Soulo has published a case study ‘How We Used a Video Course to Promote Ahrefs’ explaining how a video course helped in the promotion of Ahrefs. He says, “Back in 2017, about two years after joining Ahrefs, I decided to create a course on content marketing. I had a very clear understanding of how an educational course would help me promote Ahrefs. People like courses – Folks like Brian Dean and Glen Allsopp were selling theirs for $500 to $2,000 a pop (and rather successfully). So a free course of comparable quality was sure to get attention. Courses... [...]