Rion Austin, Director of YouTube and video global solutions at Google has shared why advertisers should embrace a full-funnel approach to make the most of YouTube. He says, “My team and I find time and time again that to convert leads and bolster brand awareness, marketers need a media strategy that encompasses multiple objectives from the start: a YouTube full-funnel strategy. These three brands, representing three different verticals and regions, show how to take this approach. Leverage momentum from events Marketers at Nike Korea needed a media strategy that could appeal to new customers... [...]

Quality video content can help you reach your target audience through a variety of channels. Watch MarketingProfs’ new video ‘Eight Steps to Making Great Smartphone Videos’ to learn about essential planning considerations for smartphone videos. The MarketingProfs team says, “Thanks to smartphones, creating great video for your organization is now easier and less expensive than ever before. Despite this brave, new, more accessible world, the rules of video planning and preparation have not changed—you still need to make sure you’ve got all your ducks in a row before... [...]

PLANOLY has published ‘A Social Media Manager’s Guide to Video Strategy’. The PLANOLY team says, “Snag our free downloadable video strategy guide! Here, you’ll learn the ins and outs of the most popular video platforms and how to create high-performing video content for your brand’s social channels. Plus, more on PLANOLY‘s Video Planner for TikTok.” A Social Media Manager’s Guide to Video Strategy PLANOLY  [...]

Video plays an important role in persuading your prospects to take action. The use of video content boosts the conversion rate too. Google Ads has published an official checklist for driving online conversions with YouTube ads. The Google team says, “Whether they’re discovering a product or making a purchase, people are turning to digital platforms like YouTube for shopping inspirations. In fact, a study showed that YouTube viewers are twice as likely to go in-store or online to buy something after seeing it on YouTube vs the competitive average, and 70% of viewers say they’ve purchased... [...]

You know your target audience. You’ve crafted marketing and sales videos to make your solution for their challenges shine. But how do you know that your message is being seen by the right buyers and that they’re actually engaging with it? Content Marketing Institute is hosting a webinar ‘Using Engagement Data in Your B2B Video Marketing’ on Wednesday, July 13, 2022, at 2.00 pm ET. The CMI team says, “Join video automation leader Parmonic to go beyond views when analyzing your results. Amplify your video content with tips and best practices on: The state of video marketing... [...]

HubSpot has published ‘The HubSpot Blog’s 2022 Video Marketing Report’ based on data from 500+ video marketers. The HubSpot team says, “More than ever, social media channels are putting video content front and center on their feeds, as audiences increasingly turn to TikTok, Reels, and live videos to be entertained, discover products, and even learn about exciting new brands. And for marketers, leveraging video not only offers the highest ROI of any media format, but it plays a key role in helping marketers exceed their goals. To learn more about the top strategies and opportunities... [...]

Both YouTube and TikTok have their own domination. YouTube has 2 billion users and on the other hand half of Gen-Z consumers are on TikTok. HubSpot contributor Erin Rodrigue has shared an in-depth analysis on YouTube vs. TikTok and which one is better for your business in 2022. She says, “Short-form video is dominating the social media landscape — and many marketers want to get a piece of the action. But this leaves one important question: which video-sharing platform is worth your time, effort, and money — YouTube or TikTok? While YouTube is the more mature platform, it’s hard... [...]

Video is an incredible marketing tool. Quality video content helps you achieve your marketing goals. HubSpot contributor Flori Needle has shared the top 5 video marketing challenges in 2022. She says, “Let’s go in-depth into each of these challenges and how you can address them if you also struggle with them. 1. Lack of time to create video content. Marketers wear many hats and create multiple different types of content on multiple channels, so it makes sense that finding the time to balance everything can be a challenge. As a result, it’s no surprise that lacking time to create video... [...]

Well-designed ads can help you achieve desired revenue from your investment. When the video is integrated into the ad format, its impact is even better. WordStream contributor Joe Martinez has shared three tricks to create video ad content on a budget. He says, “Here are just a few ways you can get some videos for your next campaigns. Use screen recorders for demo-style ads There are plenty of affordable video editing tools out there to help you with profitable video advertising. For the videos we have on the Paid Media Pros YouTube channel, we use a tool called Camtasia. This software... [...]

Backlinko has published a new guide ‘Video Marketing: The Definitive Guide’ to help marketers improve video marketing performance. The Backlinko team says, “This is a complete guide to video marketing in 2022. In this in-depth guide you’ll learn: How to create awesome video content How to promote your videos How to use videos to increase conversions Lots more So if you’re ready to go “all in” with video, this guide is for you.” Video Marketing: The Definitive Guide Backlinko  [...]