Explainer videos simplify complex ideas through engaging visuals and clear narration, making information easy to understand. They are powerful tools for marketing, education, and brand storytelling. HubSpot contributor Cassie Wilson has published an article answering the question ‘How Much Does an Explainer Video Actually Cost?’. She says, “During the pandemic, I learned that to keep my students’ attention, I needed to create short, engaging explainer videos. That meant drilling down and sharing only the most important concepts related to my topics. I hear you asking: Can you... [...]

Short-form video content, typically under 60 seconds, captivates audiences with quick, engaging visuals ideal for storytelling and brand promotion. It thrives on platforms like TikTok and Instagram Reels, driving higher engagement and virality. Short-form video has become an indispensable tool for marketers seeking to drive conversions and engage audiences effectively. As we enter 2025, it’s time to kick your short-form video strategy into gear and make the most of the year. Content Marketing Institute is hosting a webinar ‘Convert Like A Pro: Short-Form Video Content Strategies for Modern... [...]

Viral marketing videos are short, engaging clips designed to spread rapidly across social media, leveraging emotional appeal, humor, or shock value to maximize audience reach. They encourage sharing and word-of-mouth promotion, making them a powerful tool for brand awareness. HubSpot contributor Erica Santiago has published an article featuring nine of her favorite viral marketing videos. She says, “Creating a viral marketing video isn‘t easy, but it isn’t impossible. Furthermore, viral video marketing doesn’t always require a big-budget video since more and more consumers are... [...]

LinkedIn Video is a powerful tool for professionals to share insights, showcase expertise, and connect with a global audience. It drives engagement, builds credibility, and fosters meaningful networking opportunities in the business community. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Mastering LinkedIn Video: Attracting the Right Audience’ featuring Shanee Moret.     This episode covers the following: Why Marketers Should Explore LinkedIn... [...]

YouTube monetization allows creators to earn revenue through ads, memberships, and sponsored content on their channels. It requires meeting platform criteria like subscriber count and watch hours to unlock earning opportunities. The latest ‘HubSpot Marketing’ video is titled ‘The Latest Ways to Monetize on YouTube!’. This video  covers the following: Two Truths about Monetization Three Truths about Monetization Native Monetization New Feature – Communities New Feature – Community Hub New Feature – Hype New Feature – Auto-Dubbing Feature... [...]

Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘YouTube Updates for 2025: What Marketers Need to Know’ featuring Sean Cannell. This episode covers the following: Why Marketers Need to Pay Attention to YouTube Right Now YouTube Content Trends: Authenticity and Simplicity YouTube Content Trends: Long Form Content and Connected TV (CTV) Viewing YouTube Content Trends: Shorts YouTube Content Trends: Vertical Livestreams YouTube Content Trends: Shopping YouTube... [...]

Text-to-image AI tools convert written descriptions into detailed visual representations, enabling creative expression and rapid prototyping. These tools are widely used in design, marketing, and entertainment to generate unique, customizable imagery. The latest ‘HubSpot Marketing’ video is titled ‘How to Use Text-to-Image AI Tools for your Small Business’. This video  covers the following: Overview of Text-to-Image AI Tools Getting Started with Midjourney Virtual Try-on Magic with Pic Copilot Rapid Product Concept Generation Image Editing and Enhancement Ideogram... [...]

Persuasive video ads captivate audiences by combining storytelling and visual appeal, effectively driving brand awareness and engagement. They are essential for influencing consumer decisions, particularly in a fast-paced digital landscape dominated by short attention spans. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘How to Create Persuasive Video Ads That Convert’ featuring Kevin Anson. This episode covers the following: The Value of Video Ads for Conversion... [...]

Text-to-video AI tools transform written content into engaging video formats, streamlining content creation for marketers and educators. These tools save time, enhance audience engagement, and enable scalable production of dynamic visual content. The latest ‘HubSpot Marketing’ video is titled ‘How to Use Text to Video AI Tools to Create Content for your Business’. This video  covers the following: Intro How to Use Text-to-Video AI Tools Overview of Text-to-Video AI Tools Step 1: Generating the Initial Text Prompt Step 2: Creating AI-generated Images Step 3: Converting... [...]

Video production and marketing involve creating engaging visual content to promote brands, products, or services across platforms. It boosts audience engagement, builds trust, and drives conversions by leveraging the power of storytelling and visual appeal. HubSpot contributor Sophia Bernazzani Barron has published an article featuring 16 video production tips to enhance quality and drive more views. She says, “Before I go any further, I want to address the elephant in the room. Video consumption has changed drastically over the last several years, as have consumer expectations of production... [...]