HubSpot has published the latest episode of ‘We Filmed 131 Episodes In 1 Year… Was It Worth It?’. The HubSpot team says, “Shaan Puri (  / shaanvp  ) and Sam Parr (  / thesamparr  ) look back at 2023 and the nine new philosophies they’ve picked up after 131 episodes of MFM. “ https://www.youtube.com/watch?v=0-_DpXtdCT0       HubSpot  [...]

Premium content is digital content that is usually of higher quality or more desirable than free content. It often comes as a subscription service. Adweek has published a new guide ‘The Buyer’s Guide to Premium Video’. The Adweek team says, “Our new guide, “The Buyer’s Guide to Premium Video,” created with Effectv, demystifies and defines the concept of premium in today’s multiplatform video advertising landscape. It provides media buyers with insights to get a firm grip on what premium content, premium advertising and premium placement are, and how they work together... [...]

Synthetic content is computer-generated data that mimics real-world data. It’s used for testing, training, and developing applications, artificial intelligence (AI) models, and software solutions. Media Daily News has reported that YouTube will require creators to disclose when they create synthetic content. Laurie Sullivan says, “Earlier this month, Google said it would begin using SynthID watermarks for all creative assets generated by AI in Performance Max and Google Ads, as the company continues to build out features and tools that automate processes. YouTube altered or synthetic... [...]

Short-form videos have become popular in recent years, coinciding with the rise of TikTok. Other social media platforms, such as Instagram and YouTube, have also embraced the trend.  Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Creating a Short-Form Video System That Scales for TikTok and Beyond’ featuring Austin Falter. The SME team says, “Want to create more short-form videos for your business? Looking for a repeatable system to take you from ideation to publication? Discover how to build a system for creating short-form video... [...]

This is a reminder for the Adweek webinar to be held on October 4, 2023. Adweek is hosting a webinar ‘Create Short-Form Videos That Actually Drive Sales: Rare Beauty’s Secrets for Revenue Success’ on Wednesday, October 4, 2023, at 1.00 pm EDT. The Adweek team says, “Discover the steps you can take to transform your social strategy from Ashley Murphy, VP of consumer marketing at Rare Beauty, and Kate Kenner Archibald, CMO at Dash Hudson. You’ll find out: The impact that entertaining short-form video content has on driving social media ROI Why creator-brand partnerships outperform... [...]

Short-form video content is increasingly important on social, but many companies are scrambling to crack this format while proving ROI. Adweek is hosting a webinar ‘Create Short-Form Videos That Actually Drive Sales: Rare Beauty’s Secrets for Revenue Success’ on Wednesday, October 4, 2023, at 1.00 pm EDT. The Adweek team says, “Discover the steps you can take to transform your social strategy from Ashley Murphy, VP of consumer marketing at Rare Beauty, and Kate Kenner Archibald, CMO at Dash Hudson. You’ll find out: The impact that entertaining short-form video content has... [...]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Short-Form Video Strategy for Business With Reels and TikTok’ featuring Jera Bean. The SME team says, “Looking for a process to create quality short-form video people want to watch? Wondering how to optimize your content to appeal to more viewers? Discover a strategy to create compelling short-form video for social media., I interview Jera Bean.” [uix_video width=’560′ height=’315′ responsive=’true’ url=’https://www.youtube.com/watch?v=j4Q0PGyUqKE’] Social... [...]

Wistia is a video marketing platform for businesses. It is a more business-forward video hosting platform that focuses on hosting videos for professionals. HubSpot contributors Meryl Ayres & Jordan Wellin have published ‘How to Use Wistia: A Step-by-Step Guide‘. How to Use Wistia: A Step-by-Step Guide HubSpot  [...]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Video and Storytelling: How to Connect With an Audience’ featuring Virginia Kerr. The SME team says, “Want to grow your business? Wondering how to create videos that position you as a relatable authority? Discover how to use video to connect with your target audience.” [uix_video width=’560′ height=’315′ responsive=’true’ url=’https://www.youtube.com/watch?v=WNC8tKZfT1c’] Social Media Examiner  [...]

For quality video editing, you need the right set of tools that can save you time and help create attractive video content Search Engine Journal contributor Ben Steele has published an article highlighting the pros and cons of top 5 video editing tools. He says, “I’m looking at the tools that provide the most power, customizability, and features. Ease of use is a consideration but not a primary concern. 1. Adobe Premiere Pro 7-day free trial. $35.99 per user for a business license. Adobe is probably the biggest name in professional creative software. One of the coolest things about Adobe... [...]