HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘13 Tips To Master Video Marketing In 2024’ featuring Chris Savage. The HubSpot team says, “Kipp and Chris Savage (CEO and co-founder of Wistia) dive into the transformative dynamics of video marketing in 2024 and how to master every aspect of it. Learn more on leveraging AI-generated personalization and automation, maximizing engagement on platforms like LinkedIn and Twitter, and the essential tools and strategies... [...]

Video content marketing involves creating and sharing engaging video content to promote a brand, product, or service, aiming to increase audience engagement and conversion rates. It leverages the visual and auditory appeal of videos to convey compelling stories and messages, enhancing the overall marketing strategy. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Video Content Marketing Strategy: Balancing Quality and Quantity’ featuring A. Lee Judge. This episode... [...]

Optimizing video content is essential for improving visibility and engagement, as it ensures that videos reach the right audience effectively. High-quality, well-optimized videos can significantly boost viewer retention and drive better performance across digital platforms. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Optimize Your Videos to Reach More of the Right People’ featuring Ben Amos. This episode covers the following: Why Videos Tend to Underperfom \Understanding... [...]

If you want to work on creating high-converting video campaigns, you need start with the right approach. After all, if you understand the strategies, you can create content tailored to your target audience that offers value and drives meaningful conversions. Plus, video campaigns can help you promote products, build brand awareness, and drive traffic and sales, which makes video campaigns an important part of any marketing strategy. So, let’s take a look at some tested strategies that will ensure the success of your video campaigns. Understand your audience You need a solid grasp of audience... [...]

HubSpot has published the latest episode of ‘My First Million’ podcast episode titled ‘The Formula To Break 100 Million Views On Shorts’. It covers the following: The 4 criteria of a great idea (jumpcut) Make it personal Mastering the hook Metrics Storytelling in one word is “change” The But & Therefore Rule Building the stakes Craft the close Figure out who’s watching Study the channel for outliers. HubSpot  [...]

Video search engines enable users to discover relevant video content across the web, providing a platform for seamless exploration and consumption. They utilize algorithms to index and rank videos based on various factors like relevance, popularity, and user engagement, facilitating efficient access to a vast array of multimedia content. Search Engine Journal contributor Chelly Welsh has published an article featuring the 10 best video search engines. She says, “Video content is one of the most popular forms of digital media today, and many brands are already experimenting with either YouTube, Instagram,... [...]

Publishing video content at optimal times maximizes audience engagement and visibility, aligning with peak viewing hours and target audience demographics to enhance reach and impact. Timing considerations can significantly influence viewer retention, interaction, and overall video performance across various platforms. Blogging Wizard contributor Matt Moran has published an article on the best time to publish YouTube videos in 2024. He says, “The time you publish videos on YouTube matters more than you might think—and it’s all down to the algorithm. You see, YouTube’s algorithm likes... [...]

Short-form video platforms like TikTok and Instagram Reels offer concise, engaging content in brief durations, catering to modern attention spans and fostering viral trends, reshaping digital storytelling and influencer marketing landscapes. Digital Marketing Institute contributor Zack O’Rourke has published an article on using short-form video content in digital marketing. He says, “Let’s consider why you should use short-form video to help boost your brand: Increase engagement and reach: Every video you post is a chance to learn what works best at engaging your audience, and it’s... [...]

Reverse video search is a technique used to find information about a video by inputting an image or a video clip instead of text. It allows users to search for the original source of a video, find similar videos, or identify objects, scenes, or people within the video. Search Engine Journal contributor Alex Valencia has published an article explaining reverse video search and ways to using it. He says, “A reverse video search essentially involves conducting the same process but in reverse. Instead of entering a query/keyword to find content, you enter the content (like a video or image) to... [...]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Create YouTube Video Podcasts That Perform’ featuring Jay Clouse. The SME team says, “Want to put your podcast on YouTube? Wondering how to adapt your show for video viewers? Explore creating video podcasts on YouTube.” https://www.youtube.com/watch?v=tKB4QpKZGyk Social Media Examiner  [...]