HubSpot contributor Martina Bretous has published an article featuring research-backed suggestions on the best times to post on YouTube in 2025. She says, “As for the best days, data shows that Saturday is the most popular day for marketers, followed by Friday and Sunday. I think one way to explain this is that on the weekends, consumers are burnt out from the week and looking for entertainment. The weekend also gives consumers more time to explore the platform and discover their favorite content. Other video platforms like TikTok and Instagram focus on short-form content, making it... [...]

AI-powered tools for video content creation in 2024 enable automated editing, scriptwriting, and personalized video production at scale. These technologies streamline the creative process, allowing marketers and creators to produce engaging, high-quality videos faster and more cost-effectively. The latest ‘HubSpot Marketing’ video is titled ‘How to Use Text to Video AI Tools to Create Content for your Business’. This video  covers the following: Overview of Text-to-Video AI Tools Step 1: Generating the Initial Text Prompt Step 2: Creating AI-generated Images Step... [...]

Video marketing in 2024 continues to dominate as a powerful engagement tool, with trends focusing on short-form content, interactivity, and personalized experiences. Brands are increasingly using AI-driven analytics to optimize video content, maximizing reach and enhancing customer connection. HubSpot contributor Clifford Chi has published an article featuring the top six video marketing metrics. He says, “Conventional wisdom might tell you that video views are a vanity metric, but I think they’re actually a good indicator of how well your video, especially its hook, performed. According... [...]

In today’s fast-paced digital landscape, short-form video has become a powerful tool for capturing attention and driving engagement. From TikTok to Instagram Reels and LinkedIn Stories, these platforms offer unique opportunities for brands to connect with their audience in a more authentic and engaging way. Content Marketing Institute is hosting a webinar ‘Embracing Short-Form Video for Marketing: How to Master it in the TikTok Era’ on Wednesday, October 2, 2024, at 1.00 pm ET. The CMI team says, “In this session, we’ll explore how marketers can leverage the power of video... [...]

HubSpot has published the latest episode of ‘Marketing Against the Grain’ podcast titled ‘5 Ways To Use Ai Video In Your Business TODAY’. The HubSpot team says, “Kipp. Kieran, and guest Joshua Xu (co-founder and CEO of HeyGen) dive into applications of AI video in modern business today, recorded from HubSpot’s Inbound 2024. Learn more about the dynamic nature of AI videos, the integration of interactive avatars, and the future of personalized and scalable video content.” HubSpot  [...]

Video is a powerful tool in marketing, capturing attention quickly and conveying messages more effectively through visual storytelling. It also boosts engagement, helping brands connect with audiences on a deeper emotional level and driving higher conversion rates. MarketingProfs has published a new video ‘Eight Steps to Making Great Smartphone Videos’ featuring useful steps to create video content using smartphones. The MarketingProfs team says, “Thanks to smartphones, creating great video for your organization is now easier and less expensive than ever before. Despite this brave,... [...]

A brand video strategy is essential for building emotional connections with your audience, enhancing brand awareness. It conveys your message visually, making it more memorable and engaging, which helps drive conversions and brand loyalty. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Brand Video Strategy: Building Instant Connections With Your Future Customers’ featuring Mariana Henninger. This episode covers the following: Why Brand Videos Are Important... [...]

Video is crucial in marketing as it captures attention quickly and conveys messages more effectively through visual storytelling. It also boosts engagement and conversion rates by creating a more immersive and memorable brand experience. Content Marketing Institute contributor Ann Gynn has published an article featuring useful tips on creating a video strategy. She says, “By identifying the objective and the call to action at the start, you’re more likely to create an effective video for viewers and your brand. To meet Grainger’s brand recognition objective, for example, Bean and her... [...]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘5 Marketing Strategies To Grow Your Startup In 2024’. This episode covers: Startup marketing masterclass condensed for easy consumption. Identify essential business needs, seek expert advice. Experience and pattern matching crucial for hiring. CEO’s clear expectations crucial for successful performance. Horizontal companies focus on targeted customer retention. Invest in predictable distribution engine for... [...]

Claude 3.5 Sonnet is an advanced AI model developed by Anthropic, designed to balance speed, accuracy, and versatility. It excels in various tasks, including complex reasoning, coding, and interpreting visual data. One of its standout features is the introduction of “Artifacts,” which allows users to interactively edit and build upon the AI’s outputs, making it highly collaborative. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘3 Best Ways To Use Claude 3.5 Sonnet For Businesses’... [...]