The latest article on ‘Website Magazine’ is titled “Personalized Marketing Connects with Customers”. Pete Prestipino says, “Today’s consumer expects (sometimes demands) that retailers will show them something they’ll like. To do that of course, these modern merchants need to use data and create a comprehensive view of their customer in order to deliver customized messaging. The result of this personalized level of digital marketing (with any luck) is a more engaged and valuable customer – but as you may know, it’s not always easy to tailor messages for every customer... [...]