Verónica Maria Jarski says, “Some 88% of marketers know that a customized Web experience can boost their ROI, but only 6% plan with personalization in mind, according to the following Formstack infographic. Have you included personalized marketing in your plans for the new year? Here are some reasons why you should. “Customers will prefer a catered buying experience,” states Formstack. “Some 45% of online shoppers are more likely to shop on websites offering personalized recommendations.” Moreover, personalized emails have a higher rate of being opened. “Personalized,... [...]

Erik Devaney says, “The Dark Ages. For those of you unfamiliar with Medieval history, the Dark Ages refer to a period of crippling technological degradation. A time when there was no Amazon.com. No Netflix. No Hulu. No Spotify or Pandora or Sirius radio. During the Dark Ages, consumers didn’t get personalized recommendations based on their past purchases. Nor did they receive personalized recommendations for new music, movies, or TV shows based on what they’d already listened to and watched”. The Psychology of Personalization: Why We Crave Customized Experiences HubSpot  [...]

Erin Hogg says, “Up until October 2013, the Portland Trail Blazers’ online ticketing process was anything but trail blazing. The NBA team had several disjointed and outdated sites, none of which were under the NBA.com platform. Beyond just a site facelift, the marketing team wanted to provide an intuitive and extremely personalized experience through dynamic ticket pricing. Read how the team accomplished their goal of bringing in a new generation of fans and achieved a 630% ROI from the effort“. Personalization Marketing: 630% ROI for Portland Trail Blazers via dynamic ticket... [...]

Ayaz Nanji says, “More than half of digital marketers (53%) say they always or often struggle with personalizing their marketing efforts at a large scale, according to a recent report from Neustar. Another 29% of respondents say they sometimes have problems executing personalized marketing at scale, 14% rarely have issues, and 4% say they never struggle with personalization, the survey of 100 digital media and marketing executives based in the United States found”. Marketers’ Biggest Obstacles to Effective Personalization MarketingProfs  [...]

Rachel Serpa says, “Coined in Joseph Heller’s classic satirical novel of the same name, ‘Catch-22’ is a term that refers to a situation in which a person is trapped by completely contradictory goals or circumstances. In Heller’s book, the only way for a pilot to escape his WWII flying mission is to request psychiatric evaluation due to mental instability, and be deemed insane. However, awareness of his own insanity is considered proof of a rational mind, thus making it impossible to escape his mission, a total and complete Catch-22″. Privacy and personalization: a marketer’s... [...]

The latest ‘Econsultancy’ blog post is titled “The ultimate guide to personalisation: upselling and persuasion”. Ian McCaig says, “As technology has advanced, so has the online marketer’s ability to shape website utility and brand perceptions. Product recommendation engines were the first real move away from a one size fits-all website, but it wasn’t until the introduction of A/B testing that ecommerce professionals started to look at personalisation as more than just algorithmic product curation. Ecommerce is graduating into a new phase of personalisation where... [...]

The latest ‘Econsultancy’ blog post is titled “Personalisation: where to start and what’s to come”. Heather Hopkins says, “Last week I moderated the roundtables at our Digital Cream London event on personalisation and I wanted to share some of the themes and takeaways from these sessions.  Personalisation is certainly on the radar. It was named this year’s top digital priority by B2C marketers in our Quarterly Digital Intelligence Briefing published in January. But this is a nut we have not yet cracked. Whilst it’s an exciting opportunity, it is also... [...]

The latest article on ‘Website Magazine’ is titled “3 Ways to Cater to Digital Customers in 2014”. Allison Howen says, “As the Web progresses, the expectations of digital consumers keep growing. Not only is it vital for merchants to offer personalized shopping experiences nowadays, but they must also make their products available to consumers in a variety of channels. In order to obtain the best return on investment (ROI) from commerce initiatives in 2014, merchants must do a better job catering to their virtual shoppers’ wants and needs“. 3 Ways to Cater to Digital Customers... [...]

The latest article on ‘Website Magazine’ is titled “Give Your Pages Some Headroom”. Pete Prestipino says, “The use of fixed headers, which stay static as a user scrolls down a page, is currently a popular approach to keeping navigation in front of website visitors. Depending on the size and required prominence of navigation, however, they can end up occupying a significant portion of the content area. There’s a better way!“. Give Your Pages Some Headroom Website Magazine  [...]

The latest article on ‘Website Magazine’ is titled “Tablets Aren’t All That; Desktop Still Dominates”. Pete Prestipino says, “If you believe that tablets are going to change how content is consumed in the long term, you’re probably right. But when it comes to the short or near term, you better think again about the degree to which you might want to shift your strategy. New research from StatCounter indicates that global tablet Internet usage was just 4.8 percent in November compared to 19.1 percent for mobile. But tablets and smartphones don’t hold a digital candle to the... [...]