This is a reminder for the MarTech webinar to be held on September 7, 2023. MarTech is hosting a webinar ‘Leverage AI and Automation to Master Personalized Marketing’ on Thursday, September 7, 2023, at 1:00 pm EDT. The MarTech team says, ” Join our experts from Acquia, Phase2, and Elevated Third as they demonstrate how emerging technologies such as machine learning and AI-driven optimization can be the catalyst for your brand’s success. They will also demystify the “multichannel marketing hub” and discuss how prioritizing extensibility can place you ahead of... [...]
Archive for the 'Personalized Marketing' Category
The universal goal of most marketing leaders is to create seamless, personalized customer experiences that resonate with audiences on a profound level, inspiring trust and loyalty. MarTech is hosting a webinar ‘Leverage AI and Automation to Master Personalized Marketing’ on Thursday, September 7, 2023, at 1:00 pm EDT. The MarTech team says, ” Join our experts from Acquia, Phase2, and Elevated Third as they demonstrate how emerging technologies such as machine learning and AI-driven optimization can be the catalyst for your brand’s success. They will also demystify the “multichannel... [...]
Effective customer experience plays a pivotal role in achieving marketing success. Shopify has shared useful strategies to improve customer experience through personalized marketing automation. The Shopify team says, “Marketing automation campaigns are typically built with marketing automation software. These tools host a database of subscriber properties—information like their name, email, country, activity history, and number of purchases. Potential customers provide this information and consent to receiving communication from the brand. There are many tools you can use to automate... [...]
This is a reminder for the Adweek webinar to be held on August 8, 2023. Adweek is hosting a webinar ‘The Power of Personalized Offers at Scale: How General Mills Fights Ad Tech Murkiness’ on Tuesday, August 8, 2023, at 1.00 pm EDT. The Adweek team says, “Hear about this strategy from General Mills’ head of brand experience KC Glaser, along with Fetch SVP of partnerships and GTM operations Jeff Lau. You’ll find out: How to improve your signal to grow a loyal consumer base Ways to iterate into personalized offer strategies How to measure physical world attribution with online... [...]
Today’s advertisers need to show that their ads are not only driving positive brand KPIs, but also that they’re driving purchase journey behaviors leading to sales. Adweek is hosting a webinar ‘Transparent, Full-Funnel Measurement is Real: How Warner Bros. Discovery and Teads Prove Its Value’ on Thursday, August 3, 2023, at 1.00 pm EDT. The Adweek team says, “Hear from leaders pushing the boundaries of measurement—Warner Bros. Discovery SVP Noelle Huynh, Teads SVP Neala Brown and DISQO EVP Stephen Jepson—who will discuss how they’re objectively measuring brand lift and... [...]
While every other technology improves, ad tech has regressed. Privacy shifts have made targeting more difficult and attribution murkier. Adweek is hosting a webinar ‘The Power of Personalized Offers at Scale: How General Mills Fights Ad Tech Murkiness’ on Tuesday, August 8, 2023, at 1.00 pm EDT. The Adweek team says, “Hear about this strategy from General Mills’ head of brand experience KC Glaser, along with Fetch SVP of partnerships and GTM operations Jeff Lau. You’ll find out: How to improve your signal to grow a loyal consumer base Ways to iterate into personalized offer... [...]
This is a reminder for the CMI webinar to be held on April 12, 2023. Content Marketing Institute is hosting a webinar ‘The Art of Storytelling and Personalization’ on Wednesday, April 12, 2023, at 2.00 pm EDT. The CMI team says, “The Art of Storytelling and Personalization webinar delves into the transformative power of storytelling, demonstrating how personalized narratives can forge authentic connections and drive engagement. In this webinar we’ll discuss: The importance of storytelling Strategies for crafting compelling narratives The importance of segmentation Strategies... [...]
Content Marketing Institute is hosting a webinar ‘The Art of Storytelling and Personalization’ on Wednesday, April 12, 2023, at 2.00 pm EDT. The CMI team says, “The Art of Storytelling and Personalization webinar delves into the transformative power of storytelling, demonstrating how personalized narratives can forge authentic connections and drive engagement. In this webinar we’ll discuss: The importance of storytelling Strategies for crafting compelling narratives The importance of segmentation Strategies for tailoring your content to your audience.” The Art of... [...]
Marketing personalization, also known as personalized marketing or one-to-one marketing, is the practice of using data to deliver brand messages targeted to an individual prospect. MarketingProfs is hosting a webinar ‘Personalization: The Key to Delivering ROI in 2023’ on Thursday, January 19, 2023, at 2.00 pm ET. The MarketingProfs team says, “Karen Steele, chief marketing advisor at Sendoso, will explain how to captivate your buyers with a relevant, personalized, and memorable experience so you can drive meaningful results and ROI in 2023. You’ll discover: Why your current... [...]
ClickZ has published a new report ‘Future of Marketing: Why Personalization Matters’ explaining how personalization adds value to marketing. The ClickZ team says, “Consumers appreciate when companies recognise and prove they know their customers. With various ways to reach current and prospective customers, companies have numerous opportunities to personalize marketing messages. This report outlines whether or not marketing teams realise the full potential of personalized marketing, and where they face challenges in terms of resources and budgets. The report also sheds light on... [...]