Erin Hogg says, “When a company invests in pay-per-click ads, the return on investment lies in the success of keywords and phrases. Tailoring this messaging can make all the difference in a PPC campaign that drives significant traffic or a campaign with a high cost and low ROI. Namu Travel Group utilizes PPC to drive traffic from searches, but the company was not tracking the customer from PPC ad to the site. Learn how the team implemented Google UTM (Urchin Tracking Module) tracking into their home-grown CRM system to truly discover what worked”. PPC Marketing: 10% decrease in cost per click... [...]

Jeff Rajeck says, “Econsultancy held its regular Digital Cream Singapore earlier this month and it was packed with digital marketing specialists from South-East Asia. Around 100 delegates, mostly from brands and other buy-side firms, got together to discuss the future of digital marketing. I was fortunate enough to be the moderator of the table concerned with my main area of interest – SEO, PPC, and social advertising. We covered topics ranging from how SEO and PPC should be integrated to what new and cool stuff people were doing with paid media on social platforms”. SEO vs. PPC: Three... [...]

Christopher Ratcliff says, “Although this may just seem like a topical festive themed post, the lessons here are applicable all year round. I just thought why not use 2014’s biggest toys as a control group, then I can do some sneaky Christmas shopping at the same time. Transparency! It’s what we stand for here at Econsultancy. As our editor Graham Charlton points out in his article on essential PPC landing page success factors a common mistake in paid search strategy is to focus entirely on keyword targeting and CPC management whilst ignoring the vital role that landing page optimisation... [...]

Chow says, “There are basically three types of guys that do PPC from what I have been able to see.  The first type we run across starts building their account without doing a keyword search, as that is a simple easy way to do it.  Your next average person will create a list of generic keywords, which made the account a bit stronger than the first guy.  The third type, is going to spend time on his website, determining and increasing relevant keyword variations, finding his target market, and using keyword research tools, making him far ahead of the first two PPC guys. Which type of PPC guy... [...]

Derek S. says, “With 50 percent of searches with local intent leading the user to visit the store, it is imperative that businesses optimize their mobile presence. While the effectiveness of pay-per-click ads still divides search marketers, those that use the advertising format must take every opportunity to make their ads as effective as possible, say, for example, by including a click-to-call button. In early November 2014 Google has stated that it will begin offering a new feature for businesses that will allow them to use local numbers as call extensions in AdWords ads”. Google... [...]

Chow says, “These days, there is almost no company out there that does not have a website. In order to stand out through the vastness that is the World Wide Web, PPC (pay-per-click) campaigns are a convenient, reasonably priced and effective way for a company to stand out among the crowd. Here are a few reasons why: 1. Whether a person clicks on the ad or not, they will still see it! This is a great way to catch readers attention, as well as create a want or need that they didn’t even know they had! Information is conveyed to readers before they even know they are missing out on it”. How... [...]

Chow says, “When it comes to PPC blog posts, there are new ones every day – some of which produce great content each and every time, some that hit great content like the luck of the draw, and others miss that content entirely. Here we have put together a list of six ways you can become a better PPC blogger! First, learn the basics of WordPress. By learning basic tags and functions, you will be more able to effectively and efficiently format your post”. How To Write a Better PPC Blog John Chow’s Blog  [...]

This is a reminder for MarketingExperiments’ PPC webinar scheduled on September 11. MarketingExperiments team says, “Many marketers depend on paid search to reach their customers. Significant revenue is spent on keyword strategy, but position is only half the battle. It really does not matter how many people see your PPC ad if it does not motivate anyone to click. This raises some essential questions: • Have you maximized the effectiveness of all 95 characters? • Does every word convey meaning with the greatest force? • Will your ad stand out from the competition? In this 35-minute... [...]

MarketingExperiments team says, “Many marketers depend on paid search to reach their customers. Significant revenue is spent on keyword strategy, but position is only half the battle. It really does not matter how many people see your PPC ad if it does not motivate anyone to click. This raises some essential questions: • Have you maximized the effectiveness of all 95 characters? • Does every word convey meaning with the greatest force? • Will your ad stand out from the competition? In this 35-minute interactive Web clinic, sponsored by Marin Software, the MECLABS research team will review... [...]

Hans Peter Jeschke (known among friends as HP) was looking for a way to make a good return on a small investment of time. He settled on affiliate marketing, and took action. Here’s what he did: On August 14, Jeschke spent about 20 minutes setting up an ad campaign. Then, he spent $1.19 on advertising. The result was that he earned $40.20 in less than a day. Well, this intrigued him, so he did it again. He set up 3 more campaigns. In less than 3 weeks, he brought in $611.62 in income from only $67 in advertising. He was surely onto something, maybe something very big. He has written down all... [...]