The latest article on ‘MarketingProfs’ is titled “Five Must-Have Insights for Better PPC Campaign Performance”. Larry Kim says, “In marketing—and especially data-driven channels, such as paid search—actionable insights are your best friend. For PPC advertisers, having the most relevant and recent data possible is particularly important, considering that they’re competing in real time (usually with real budget constraints) for clicks. Late in 2013, we shared the results of research that showed SMB advertisers are basically throwing approximately 25% of their AdWords budget away. First... [...]
Archive for the 'PPC Marketing' Category
The latest article on Mark Ling’s ‘Affilorama’ blog is titled “PPC Training: How to Create an Ad that Gets the Click”. Radhika says, “Pay-per-click campaigns are often the fastest and most effective way to promote affiliate offers. They are generally affordable and can be targeted to reach the desired audience quite easily. As the name suggests, you’re only paying when someone clicks on your ad, and since the ads are directed at consumers who are most likely to be interested already, PPC advertising usually helps you generate sales more effectively. But (there’s always a but),... [...]
The latest article on HubSpot blog is titled “PPC for Startup Marketers: An Introductory Guide”. Marcel Pirlich says, “For startups looking to get going with PPC, it can be overwhelming. There’s so much data that can be used and so many factors to consider when setting up PPC campaigns, not to mention the cash concerns that come with any startup. But with careful consideration, thoughtful planning, and the right hacks, PPCadvertising can be a helpful resource investment to get startups off the ground alongside their other marketing campaigns. I’ll break down five... [...]
The latest ‘Econsultancy’ blog post is titled “The bread and butter of PPC ad testing”. Matt Fielding says, “PPC ads are never finished. They should constantly be tested and refined to increase performance with the ultimate goal of increasing click-through rate (CTR). An eye-catching and well-optimised ad will attract greater click-through which in turn will lead to a lower cost-per-click. The entire account will benefit from the improvement in these key metrics, so why settle for results that are just OK when you can test your ad copy and achieve PPC greatness?“. The... [...]
The latest ‘Econsultancy’ blog post is titled “PPC agency payment models: fixed fee”. Ben Potter says, “Towards the end of last year, I started a series of posts digging into the mechanics of PPC agency pricing models. The aim? To help buyers make more informed decisions when it comes to choosing a model that’s right for their business, whilst hopefully leading to some healthy debate amongst buyers and sellers alike. If you haven’t already, check out the overview of percentage of spend and pay on performance models“. PPC agency payment models: fixed fee ‘Econsultancy’... [...]
The latest ‘Econsultancy’ blog post is titled “January: the ideal time for an AdWords spring clean”. Shane Jones says, “If you manage your own Google AdWords account but the very thought of logging in and performing tweaks sends shivers down your spine, I’ve put together a really simple five point checklist for you. There’s no better time to spring clean your AdWords account than the dawn of a New Year – so what are you waiting for? An AdWords campaign is never complete. The most successful campaigns are chopped and changed regularly in order to wring out every... [...]
The latest article on ‘Website Magazine’ is titled “Google’s Product Listing Ads Outperform Text PPC Ads”. Pete Prestipino says, “2013 was a terrific year for Google and its Product Listing Ads. Research from digital marketing firm IgnitionOne indicates that the click-through rate for PLAs during the year was upwards of 47 percent higher than the click-through rate for text-based pay-per-click ads on the network. IgnitionOne revealed that based on research of its client accounts, the click-through rate for PLAs during the year averaged 2.8%, while the pay-per-click average... [...]
The latest ‘Econsultancy’ blog post is titled “Tablets account for a third of Boxing Day conversions and revenue from PPC”. David Moth says, “Tablet devices accounted for more than a third of conversions, revenue and spend from UK retail paid search on Boxing Day. The data should come as no real surprise to anyone involved in ecommerce, however it is useful as further evidence of the continued consumer shift towards mobile devices. It should also be noted that the festive period does present something of an anomaly in terms of site traffic, as data is skewed due to... [...]
The latest ‘Web Marketing Today’ blog post is titled “Understanding Ad Position in Pay-per-click Advertising”. Melissa Mackey says, “One of the good things about pay-per-click advertising is the ability to decide how much to spend for each click. Most traditional advertising involves buying space at a set price — if you want a full-page ad in a newspaper or magazine, it’s going to cost you a flat amount. With pay-per-click advertising, you decide how much you want to pay for each click on each ad group and keyword. If one keyword is more valuable than another, you can elect to pay... [...]
The latest ‘Econsultancy’ blog post is titled “How a PPC ad scheduling strategy drove 69% improvement in CPA”. Chris Swan says, “When taking over any PPC account, it is essential to learn from historical performance swiftly in order to make the best possible start to a campaign. In this example account there was a clear disparity between the best and worst hours / days of the week. This suggested that a more aggressive ad scheduling strategy was required to bring the account to an even keel (and to perform as efficiently as possible) over the course of the day and... [...]