Pay-per-click is an Internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Search Engine Journal contributor Andrea Atzori has shared seven ways to help you improve your PPC campaign performance. He says, “In this post, you’ll learn about seven key areas to optimize in order to improve PPC campaign performance. Even an account you’ve worked on for a while can benefit from an intentional check over these important opportunities. Seven Key Areas for Improving PPC Campaign Performance Performance by Location. Performance... [...]
Archive for the 'PPC Marketing' Category
Pay-per-click is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. PPC Hero contributor Luke Carlino has published an article highlighting 7 PPC trends you should follow in 2022. He says, “The Pay-Per-Click (PPC) realm is one that can significantly boost your business results, especially if you stay in touch with the latest PPC trends and improvements. Any business that wishes to build a successful online platform needs to invest time and energy into keeping on top of PPC trends, from corporate advertisers to individual... [...]
According to Search Engine Watch’s Aayush Gupta, in 2021, advertisers and marketers will witness a new set of PPC trends that will generate more leads and conversions. Gupta has published article highlighting key PPC trends for 2021. He says, “Many things have turned topsy-turvy after witnessing a year full of unprecedented situations and multiple coronavirus-induced lockdowns. Companies are shifting to a remote-first culture, people prefer shopping online than going to a retail store, and in-person conversations have turned to video conversations. A lot has changed in the last year,... [...]
Portent contributor Timothy Johnson has published an article highlighting some useful tips to blend your PPC and SEO strategies for greater business success. He says, “In this post, let’s dive a bit more into “how” SEO and PPC can work together for greater overall search success. SEO + PPC = A More Successful Search StrategyThe list of opportunities you will find by having open lines of communication between PPC and SEO is going to vary depending on your business and site. But here are some ways we at Portent blend our strategies while respecting the need to approach each individually... [...]
PPC automation is the use of AI and machine learning to optimize pay-per-click marketing. PPC Hero contributor Thomas Hampson has published an article highlighting six PPC automation tools and scripts to achieve marketing success in 2021. He says, “There are advantages and disadvantages to using either or both types, depending on your strategy and quality of data and rules. 6 PPC automation tools and scripts 1. Microsoft’s Digital Marketing Center Why you should use it: Digital Marketing Center is a free AI-powered approach to marketing, bringing simplified campaign building to SMBs and... [...]
A successful PPC campaign can be created with the help of a goal-oriented strategy. With Search Engine Journal contributor Lisa Raehsler has shared an article highlighting some useful tactics to develop your PPC strategy. She says, “Let’s take a look at each of these five PPC goals and tactics that will help you accomplish each one. Brand Awareness PPC is often used for brand awareness to introduce and raise the visibility of a brand or product. At this phase, we want to maximize exposure to a highly relevant audience, with hopes clicks will lead to the consideration phase. Using PPC... [...]
Search Engine Journal has published a new report titled ‘The Global PPC Click Fraud Report 2020-21’ sponsored by PPC PROTECT. Here are key click fraud findings from the report: 11% of search ad clicks are fraudulent or invalid. 36% of display ad clicks are fraudulent or invalid. 17% of CTV impressions are fraudulent or invalid. Only 13% of accounts monitored had little to no fraudulent or invalid activity. SEJ team says, “In PPC Protect’s first-ever annual report on the state of click fraud, we dive into first-hand data from our database of almost 1 billion ad clicks and... [...]
Digital Marketing Depot has published a new e-book ‘PPC Campaign Launch Checklist’ to help you start working on your PPC campaigns. The DMD team says, “Launching and managing a successful digital advertising campaign takes time and planning; this primer will help orient you along the way. Key areas covered: Audience and Goals Channel Selection and Budget Distribution Campaign Assets.” PPC Campaign Launch Checklist Digital Marketing Depot [...]
Portent contributor Timothy Johnson has shared a step-by-step guide to help you set right budget for your PPC campaigns. He says, “Depending on how advanced you are with tools like Google’s Keyword Planner, Google Analytics, and digital marketing in general, the short answer may be: Define your SMART business goals for PPC Evaluate past performance using a simple framework like our Click-Worth Calculator Determine your profitability requirements Go! But let’s take a deeper look at what that means, and review some of the fundamentals that should be informing the “right” budget for... [...]
Search Engine Journal has published a new e-book titled ‘The Biggest PPC Trends of 2021, According to 32 Experts’. The SEJ team says, “What will be the most important PPC trends in 2021? That’s the exact question we asked 32 of the top PPC marketing experts. From paid search, to paid social, to remarketing, and beyond, discover what trends PPC experts are predicting to lead the pack. Download our ebook, The Biggest PPC Trends of 2021, According to 32 Experts, to see what the pros predict for paid search, social ads, and more next year. In this ebook, understand how and why the... [...]