Well-optimized PPC campaigns can help you to achieve better marketing results. Such campaigns enable you to get immediate and qualified traffic that is on a verge of converting. Search Engine Guide contributor Robert Clough has shared seven tips to help yo improve performance of your PPC campaigns. Clough says, “What if pay per click was just throwing money away each month? Fortunately, you give underperforming campaigns a quick boost and breathe new life into your SEO. Keep reading to learn about our favorite tips! 1. (Re)Define Goals Optimization may be a very long journey for you and... [...]

Defining your goals is quite important before you start your marketing journey. Similarly when you think of launching you PPC (pay-per-click) campaigns, you need to be clear about your objectives and actions. The Search Engine Journal contributor Lisa Raehsler has shared five goals you can think about and set while implementing your PPC strategy. Raehsler says, “Let’s take a look at five PPC goals and tactics that will help you accomplish each one. Brand Awareness PPC is often used for brand awareness to introduce and raise the visibility of a brand or product. At this phase, we want... [...]

Your pay-per-click advertising can bring better results only if you can put in consistent efforts to improve the ads and make them catchy. And for continuous improvement you need to conduct regular audits. Hallam’s Leo Worsley has shared a six-step guide to help marketers conduct a PCC audit. Worsley says, “Regardless of the size, structure and strategy of your PPC account, this guide should help to improve your campaigns’ performance. Take a look at a few tricks that help make PPC audits feel like a breeze. 1. Tracking One of the most crucial aspects of any PPC campaign is... [...]

The Pay Per Click (PPC) marketing is one of the most convenient options for the marketers as they need to pay only when a user actually reaches your website. Proper optimization of your PPC marketing campaigns can help you grow your sales. The WordStrem team has shared six ways to help marketers improve the PPC conversion rate. WordStream team says, “Whether you’re a business owner trying to grow your business, an account manager looking for new strategies, or a PPC specialist exploring tricks to have powerful campaigns, these six often-overlooked optimizations can increase your PPC conversion... [...]

In marketing and advertising, being concurrent helps you to win the hearts of your clients. And to help your ad campaigns perform better you need to keep experimenting with them. Econsultancy columnist Mike Turnham has shared five expert tactics to help marketers improve thier PPC campaign performance. Turnham says, “You’ve got a great structure, continually improving ads through A/B testing, running RLSAs (Remarketing Lists for Search Ads) and using all forms of extensions and bid segment, so what next? How do you eke out some extra performance from your PPC campaign? Here are five optimisation... [...]

Demand-based bidding works according to the needs and conditions of a particular place or market. It treats tha marketing opportunities in real time. Econsultancy’s Wesley Parker has shared an useful article on the implications of using demand-based bidding while running your PPC campaigns. Parker says, “Here are several examples of how you can utilise demand-based bidding. It is by no means an exhaustive list, but will hopefully give you some ideas of how you can build your own solutions to change bids based on demand. Changing bids based on weather conditions On days with continuous... [...]

The Entrepreneur magazine team has published an article sharing Jason Parls’ tips on whether a business should choose PPC or SEO. Parks says, “If you can rank in the top three positions on Google for every prominent keyword within your industry, you are fortunate and don’t have to invest much in PPC. For the majority of businesses, that isn’t the case, so PPC is necessary to drive traffic and generate sales. If you are profitable with your PPC, why not invest in this channel as well along with organic? It is just another way to increase your customer base. Don’t think... [...]

PPC (Pay Per Click) advertising is adopted and used by almost all the brands and marketers. It is a popular way to embrace advertising as it offers a flexible way to promote your products and services. Search Engine Land columnist Jeff Baum has offered an in-depth guidance to help marketers set smart budget for their PPC campaigns. Baum says, “Budgeting is one of the most important components of pay-per-click (PPC) account management. They are a direct reflection of a campaign’s priorities and are the bridge that ties strategy and tactical execution together. Without well-thought-out budgets,... [...]

Pay-per-click marketing which is commonly associated with first-tier search engines, is an Internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Search Engine Journal columnist Michelle Morgan has shared five strategies to help marketers improve their PPC marketing campaigns. Morgan says, “Audience targeting has had a massive impact on the way PPC pros approach their campaigns. They have tremendous versatility and allow advertisers to focus on the right folks as they’re bouncing around the world wide web. Most often,... [...]

Pay-Per-Click advertising (PPC) allows advertisers and businesses to place their ads on a website in exchange for a fee each time a user clicks on the ad. If you are into PPC marketing or new to PPC marketing, you should have a look at the three important things Econsultancy columnist Daniel Gilbert has shared in his recent post. Gilbert says, “Running a successful PPC campaign requires a high level of specialism; it is completely discrete from other types of media, and needs to be respected as such rather than being bundled together with traditional advertising channels. PPC is reactive  I... [...]