There are several elements that affect the SEO process. Social media platforms too hold a great influence on search engine optimization. MOZ contributor Sandra Potisek has published an article highlighting how social media trends can influence your SEO. She says, “If we compile a list of social media trends from the last couple of years and search for their related terms on Google Trends, we can spot a recurring pattern — search results for related terms increasing at the time of their social media trends going viral. Let’s take a look at a few examples. Little Moons @melika_zaidi Omg... [...]

SEO is a creative task that requires keeping observation and the ability to create a strong strategy. To succeed in SEO, you need to know what to and what to avoid. Search Engine Watch contributor Kris Jones has published an article highlighting SEO myths and sharing logical advice on the three things you should not do. He says, “In this post, I want to bring up and then dispel some of the myths surrounding Google’s bigger and more mainstream 2021 updates. So, here it is – the not-so-SEO checklist for your 2022. Here are three of the things you shouldn’t do. 1. Don’t prioritize Core... [...]

Transitions words such as ‘because’, ‘finally’, etc. help text flow from one idea to another while showing a clear relationship between sentences, paragraphs, subjects, actions, and concepts. Search Engine Journal contributor Julia McCoy has published an article on how  to use transition words to improve SEO performance. She says, “Let’s take a closer look at the different categories for transition words to see what they can do. Types of Transition Words with Examples and When to Use Them 1. Addition This type of transition is merging two or more ideas together... [...]

SEO is a dynamic process. There are several elements that affect the SEO process and the status of the organization matters a lot. Ahrefs contributor Michal Pecánek has published a new case study on ‘4 SEO Benefits of Going Public’. He says, “Going public is one of the rare occasions when even a relatively unknown company will get great media coverage. Basically, any media that reports about companies on the stock market is at play here. The direct SEO benefits of this coverage can be divided into three segments: backlinks to the customer-facing website, backlinks to investor... [...]

Seasonal SEO is the way your website performance and business is impacted by external predictable annual events such as Christmas, Easter, summer, winter, etc. Search Engine Journal contributor Sara Taher has published a comprehensive article on seasonal SEO tips and examples. She says, “Having a more detailed and deeper understanding of the impact of seasonality on SEO will help you make better business and marketing decisions. Do You Need To Think About Seasonality If You’re A B2B Business? I can hear some people saying, “My client(s) are B2B, so events like Christmas, Halloween,... [...]

Content Marketing Institute contributor Ann Smarty has published an article answering this essential question ‘Is There Such a Thing as the Best Word Count for SEO?’. She says, “Word count has usually been a contributing metric helping content marketers judge the quality of text-based content. Historically, some assume Google has been doing the same. Together with keyword density, word count has been assumed to be an SEO factor as part of educated theories: Google is a machine, and how else would a machine understand content quality? Word count seemed to be the only straightforward... [...]

SEO professionals still view the SEO process as a complex dance, but it could be a simple and practical framework for addressing challenges in various forms. Search Engine Journal is hosting a webinar ‘4-Step SEO Waltz: Tackle SEO Challenges Head-On’ on Wednesday, March 23, 2021, at 2.00 pm ET. The SEJ team says, “Register for this webinar and learn the 4-step process that will help you tackle SEO challenges head-on as they arise. This 4-Step SEO Waltz takes you through: Visibility Diagnostics Iteration Monitoring Jamie Indigo and Michelle Race from Deepcrawl will walk you through... [...]

With local SEO, Google uses a separate ranking algorithm that considers various factors to produce the best results – and we have the latest information on Google’s algorithm updates. Search Engine Journal is hosting a webinar ‘Google Algorithm Updates & Local SEO: 6 Top Tips From Experts’ on Wednesday, April 6, 2021, at 2.00 pm ET. The SEJ team says, “Join our webinar and find out what Google looks for when ranking a business. You’ll learn: The latest updates to the Google local search algorithm. How local SEO impacts businesses. Tips and best practices for local companies... [...]

MOZ contributor Felicia Crawford has published ‘The Professional’s Guide to SEO’ revealing advanced SEO strategy sneak preview. She says, “If you know Moz, you know the Beginner’s Guide to SEO. It’s the resource marketers the world over have used to learn SEO and get a taste for its potential and power. And while we offer a delectable buffet of guides in our content smörgåsbord, there hasn’t been one comprehensive resource to serve as a follow-up for those who’ve mastered the beginner level. That’s why we’ve developed the Professional’s Guide to SEO: a guide... [...]

Any website needs SEO. And newly launched websites need it badly. You should start working on your SEO plan as soon as you start thinking of launching a website. MOZ contributor Adriana Stein has published an article highlighting 10 essential steps to build an SEO strategy for your new website. She says, “If you’re ready to fast forward your baby website to an adult and beat the competition, just follow this SEO checklist for new websites! 1. Pick the right domain name (you can’t change it after!) The right domain name is associated with SEO equity, so aligning your company and brand... [...]