The web continues to evolve with new features and technologies. Marketers need to be agile and adapt to a huge amount of changes that occur. Semrush contributor Mordy Oberstein has published a report ‘State of Search: Discover How the Web Changed in 2021’. He says, “The State of Search 2022 analyzes some of the world’s leading markets and contains everything you need to plan your post-pandemic growth strategy. Download the full report to take a deep dive into the data—or check out some of our headline findings right here: State of the Web There were significantly fewer newly... [...]
Archive for the 'Search Engine Marketing' Category
The foundation of digital marketing is within the content with expertly placed keywords with an acceptable density. Abandoning keyword research is a big mistake for a company looking to seek the short and long-term benefits of digital marketing. Search Engine Watch has published a new guide called ‘Top 5 SEO Mistakes’ to help you build a strong SEO strategy for your business. The SEW team says, “This whitepaper will help you understand the list of top 5 SEO mistakes including: The right way to do keyword research The different types of keywords The use of effective tools.” Top... [...]
With local SEO, Google uses a separate ranking algorithm that considers various factors to produce the best results – and we have the latest information on Google’s algorithm updates. Search Engine Journal is hosting a webinar ‘Google Algorithm Updates & Local SEO: 6 Top Tips from Experts’ on Wednesday, April 6, 2022, at 2.00 pm ET. The SEJ team says, “Join our webinar and find out what Google looks for when ranking a business. You’ll learn: The latest updates to the Google local search algorithm. How local SEO impacts businesses. Tips and best practices for local companies... [...]
Barry Schwartz of Search Engine Roundtable has published a new vlog post ‘Smart Search Marketing Tools That Help You Make Decisions’ featuring James Gibbons. He says, “James Gibbons, the senior customer success manager at Quattr, stopped by my office to do some vlogging with me. We spoke about Jame’s history in the space, working at a lawyer directory first, then moving to agencies like Acronym and Publicis Sapient and then getting into the software space in 2016. James is super passionate about building useful tools to help guide search marketing decisions. I just want to be... [...]
There are several elements that affect SEO performance. In his latest blog post, Dan Rich answered this important question ‘Does Traffic Affect SEO?‘. He says, “Yes, more traffic is generally a good thing for SEO providing it comes from a legitimate source. Some examples of good traffic sources outside of Google include: Direct traffic following a mention on TV Direct traffic following a mention on the radio Direct traffic following a mention in a Newspaper Traffic from Facebook Traffic from Instagram Traffic from Twitter Traffic from Tik Tok Traffic from Linkedin Traffic from... [...]
Implementation of SEO changes plays a pivotal role in your website’s growth. To plan the implementation, you need to observe the strategies adopted by successful websites. Semrush contributor John Morabito has published a guide to implementing SEO changes. He says, “In this guide, we’ll cover everything you need to know about how to successfully get your SEO recommendations implemented. We’ll also cover one new exciting way you can implement SEO without the need for CMS access or developer resources. Whether you work in-house or at an agency, if implementation has been a challenge for... [...]
To continuously improve your SEO performance, you need to keep looking for great advice from experienced SEOs. BrightEdge contributor Andrew Riker has published an article highlighting 11 SEO myths that can damage your rankings in 2022. He says, “Taking a handful of straightforward steps will protect your team from falling victim to common SEO myths. Keep the following suggestions in mind when formulating an ongoing SEO strategy: Pick your information sources well – Outlets like Search Engine Land and Search Engine Journal publish articles written by seasoned professionals and... [...]
Search Engine Journal has published a new podcast episode ‘How to Pick the Most SEO Friendly CMS For Your Website’. Loren Baker says, “You can build a solid foundation for your SEO efforts by choosing the right content management system (CMS). Ideally, you should select a platform that allows you to optimize your website’s on-page and technical SEO. Mordy Oberstein, head of SEO branding at Wix.com, joined me on the SEJ Show to discuss the direction of the CMS vis-a-vis SEO and what to look for in an SEO-friendly CMS solution. You’ll get insights into a good CMS that will cover... [...]
Search Engine Journal has published a new case study ‘Are Brand Keywords Valuable for Every Audience?’ Jonathan Kagan says, “If you’ve followed me, you know I am a staunch supporter of using branded search keywords (and those New York Jets). So this column may throw you for a little bit of a loop. We’re talking about using ads to target brand searches – but only from those who don’t know the brand. Hear me out. I also thought the concept was illogical and went against industry best practices. But there is a way to make it work and make it purposeful. Interestingly, two... [...]
SEO is seen as one of the most important elements when it comes to promoting your business and reaching a wider audience. The SEO MBA contributor Tom Critchlow has published an in-depth article answering the question ‘Is SEO Worth It?’. He says, “There’s a problem of accountability in the SEO industry. I’m going to use a viral tweet to illustrate the problem – I’m not dunking on the author (tweets are always context free, especially viral ones) but I think it’s symptomatic of a very specific problem within the industry. The central problem is understanding what... [...]