ChatGPT streamlines keyword research by generating targeted, high-impact keywords and phrases based on specific niches and audience intent. Its AI-driven insights help optimize content strategies and improve search engine visibility effectively. Search Engine Land contributor Tom Demers has published an article using ChatGPT for keyword research. He says, “If you’ve used ChatGPT for any period of time for tasks like creating content for SEO, you’ve likely noticed a few things: It’s great and a major time-saver for some tasks. It’s much worse than what you already do for other... [...]
Archive for the 'Search Engine Marketing' Category
Amazon SEO focuses on optimizing product listings with relevant keywords, compelling descriptions, and high-quality images to improve discoverability. By aligning with Amazon’s A9 algorithm, sellers can boost rankings and drive sales effectively. Search Engine Land has published ‘Amazon SEO: A comprehensive guide’. Robyn Johnson says, “Amazon’s search engine operates unlike any other, prioritizing conversions over clicks. To succeed, sellers and marketers must master the nuances of Amazon SEO – where indexing, sales performance, and strategic advertising come together... [...]
A marketing calendar is essential for strategic planning, ensuring consistent content delivery and alignment with key campaigns. It enhances efficiency, keeps teams organized, and maximizes the impact of marketing efforts. Search Engine Journal contributor Shelley Walsh has published an article featuring the free marketing calendar 2025 with a template to plan your content. She says, “Below, we have listed some of the major holiday highlights for 2025. We have also compiled a free spreadsheet that lists many obscure awareness days to help you plan content in any niche. The full marketing... [...]
Ahrefs has published a new video ‘How Shopify Used Google to Build a $135B Business’. The Ahrefs team says, “In this video, I try to reverse engineer Shopify’s digital marketing strategy to understand how they become the $135B e-commerce giant they are today. We dive into their organic SEO strategy, Google ads, Facebook ads, YouTube marketing, and look into how these marketing activities may have impacted their revenue.” Ahrefs [...]
Ahrefs has published a new video ‘Digital Marketing Expert vs AI: Who Will Win?’. The Ahrefs team says, “Who’s better at digital marketing — a human expert or artificial intelligence? We put them to a head-to-head test to find out.” Ahrefs [...]
Toxic SEO links are low-quality or spammy backlinks that can harm your website’s search engine rankings. They often come from irrelevant, penalized, or manipulative sources and should be avoided or disavowed. Search Engine Journal contributor Ben Steele has published an article featuring six ways to avoid bad & toxic backlinks. He says, “The following are some of the most common types of unnatural links. Buying Or Selling Links There is nothing fundamentally wrong with paying for a link or exchanging some kind of product or service for a link as long as the nature of the relationship... [...]
Crawling errors occur when search engines fail to access or index a website’s content properly, impacting visibility and rankings. Resolving these issues ensures seamless indexing and enhances overall site performance. Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘3 Tips for Crawling Errors’. The GSC team says, “Why is my website not indexing on Google Search? Googlebot may be experiencing errors while crawling your website. Join Martin Splitt from the Google Search Relations team as he dives into three tips website... [...]
The future of SEO in 2025 will center on AI integration, personalized search experiences, and optimizing for emerging technologies like voice and AR. Staying agile with evolving algorithms and delivering user-centric content will be crucial for success. Search Engine Journal contributor Shelley Walsh has published an article featuring SEO predictions for 2025 by 22 SEO experts. She says, “We asked 22 of the best practicing SEO professionals: In your expert opinion, what should SEO pros focus on in 2025 to maintain visibility and get results? 1. Focus On The Fundamentals Jono Alderson, Consultant... [...]
Search Engine Journal contributor Matt G. Southern has published an article highlighting the Bing search updates. She says, “Microsoft has announced updates to Bing’s search infrastructure incorporating large language models (LLMs), small language models (SLMs), and new optimization techniques. This update aims to improve performance and reduce costs in search result delivery. In an announcement, the company states: “At Bing, we are always pushing the boundaries of search technology. Leveraging both Large Language Models (LLMs) and Small Language Models (SLMs) marks a significant milestone... [...]
SEO writing combines strategic keyword use and quality content to improve a page’s search engine ranking, making it easier for audiences to find. It focuses on balancing readability with optimization techniques, ensuring content is both engaging and search-friendly. HubSpot contributor Courtney Feairheller has published an article featuring 13 tips on writing blog posts that rank on Google. She says, “Without SEO, your content is less likely to rank highly on search engines. Ranking lower may hinder your ability to attract and engage with your target audience. It may also make your... [...]