SEO is essential for improving website visibility, attracting organic traffic, and reaching the right audience. By optimizing content and structure, businesses can achieve higher search engine rankings, boosting credibility and long-term growth. The latest The SERP’s Up SEO podcast episode is titled ‘Who to hire for your SEO team (and beyond) & when’. The Wix team says, “When building your digital marketing team, how do you know who to hire, when to hire them, and what skills you should value? Wix’s Mordy Oberstein and Crystal Carter... [...]
Archive for the 'Search Engine Marketing' Category
SEO is essential for increasing website visibility, driving organic traffic, and reaching target audiences effectively. It helps businesses rank higher in search engine results, building credibility and boosting long-term growth. Search Engine Journal has published an article featuring six steps to maximize your SEO efforts. The SEJ team says, “Let’s explore how hosting affects your bottom line, identify common problems, and discuss what features you should look for to maximize your return on investment. 1. Start By Auditing Your Website’s Hosting Provider The wrong hosting provider can... [...]
A robots.txt file is a simple text file used by websites to communicate with web crawlers and search engine bots. It specifies which parts of a site should not be crawled or indexed, helping manage search engine traffic and protect sensitive or irrelevant content. Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘How Robots.txt Works’. The GSC team says, “What is a robots.txt file and how does it impact website indexability? Join Martin Splitt on this Search Lightning Talk as he covers how robots.txt interacts with robots meta... [...]
Brand search volume refers to the number of times a brand’s name or related terms are searched on search engines. It reflects a brand’s popularity, awareness, and overall demand in the market. Search Engine Journal founder Loren Baker has published a case study ‘Drive Over 150K A Month In Brand Search Volume’. He says, “Brand traffic converts at a higher rate, has better organic click-through-rates, and seems to have a positive impact on non-brand organic ranking. But building your brand on the SERPs is time consuming… What if you could increase your brand search volume... [...]
Ahrefs contributor has answered the question ‘Is Your PPC Strategy Sabotaging Your SEO?’ based on a 2.3 million keywords study. He says, “We analyzed ~2.3 million keywords with ~4.99 million top ads to see how frequently businesses advertise on keywords where they already have an organic ranking in the top 10 positions. Here are some of the key statistics: 37.9% of advertised websites already rank in the top 10 organically for the same keyword. This indicates that a significant portion of businesses are paying for ads when they already have visibility for that term. When... [...]
The search landscape is undergoing a major revolution with the rise of AI-powered tools like ChatGPT Search, Perplexity, and Microsoft Copilot, reshaping how users engage with search results. With 90% market share, ensuring your website remains visible on Google remains a challenge. Search Engine Journal is hosting a webinar ‘Mastering AI Overviews For Greater Search Visibility’ on Thursday, December 5, 2024, at 2.00 pm ET. The SEJ team says, “Join our upcoming webinar as Botify and DemandSphere dive into a detailed analysis of 120,000 Google queries, uncovering critical... [...]
This is a reminder for the DMD webinar to be held on December 5, 2024. In an age where data privacy laws are rapidly evolving and third-party cookies are becoming obsolete, businesses are in search of more than just the standard cookie banner solution. They need a comprehensive approach to navigate this intricate landscape and build stronger, trust-based relationships with their customers. Digital Marketing Depot is hosting a webinar ‘Elevate Your Data Strategy: From Cookies to Universal Consent & Preferences’ on Thursday, December 5, 2024, at 1.00 pm EDT. The DMD team says, “Join... [...]
WooCommerce SEO optimizes online stores for search engines, improving visibility and attracting targeted traffic to products. It involves refining product descriptions, meta tags, site speed, and user experience to enhance rankings and conversions. Search Engine Journal has published ‘WooCommerce SEO: The Definitive Guide For Your Online Store’. Corey Morris says, “WooCommerce SEO is unique because it is within WordPress. Much of what you’ll do to optimize a WooCommerce ecommerce site falls in line with what you’d do for a WordPress site overall. Overall, SEO-friendly benefits... [...]
SEO data studies analyze patterns, trends, and metrics like search rankings, click-through rates, and user behavior to optimize website performance. They provide actionable insights to improve visibility and drive organic traffic by understanding how search engines and audiences interact with content. The latest The SERP’s Up SEO podcast episode is titled ‘Learning to use SEO data studies the right way’. The Wix team says, “What should you know about an SEO study before making conclusions? Why is understanding the methodology of an SEO important?... [...]
E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is a framework used by Google to evaluate content quality and credibility. It emphasizes the importance of creators demonstrating real-world experience, deep subject knowledge, authority in their field, and reliability to provide value to users. MOZ has published the latest Whiteboard Friday video ‘E-E-A-T Quick Wins’ featuring Itamar Blauer. He says, “Welcome to Whiteboard Friday. I’m Itamar Blauer, and today I’m going to be talking about E-E-A-T quick wins... [...]