Search engine optimization (SEO) is still a smart investment in 2023 for increasing brand visibility and attracting new business. Search Engine Land contributor Danny Goodwin has published a blog post summarizing Search Engine Land’s top 10 SEO columns of 2023. He says, “No surprise, Generative AI was the hottest topic in 2023 and dominates our list – 80% of the columns were either about ChatGPT, Bard or SGE. Also, I need to give some huge recognition to Tom Demers, who authored 5 of the 10 most popular SEO columns of the year. Unbelievable! 10. How Google SGE will impact your traffic... [...]
Archive for the 'Search Engine Marketing' Category
Google Search Central has published a new video ‘A Search Central year in review 2023!’. The Google team says, “We’re celebrating 12 months of SEO updates, new series, experiences, education, and more with all of you. Thank you for sharing your feedback and continuing to make this community great. It wouldn’t be the same without all of you.” https://www.youtube.com/watch?v=Un5tmdsxT78 [...]
Retail SEO, or search engine optimization, makes a website and its products more discoverable in search results. It involves optimizing a website’s content, pages, and code. Semrush has published ‘Retail SEO Guide: How to Conquer the Competition’. Sydney Go says, “The higher a website ranks in organic search results, the more potential it has to earn traffic, or visitors. Depending on your retail niche, you may compete against thousands of brands, including big names like Amazon, Walmart, or The Home Depot. If that’s the case, you may not be able to land the top spot... [...]
WooCommerce SEO is essential to any successful eCommerce business. It can help your company appear higher on search engine results pages. Semrush has published ‘WooCommerce SEO: Complete Optimization Guide for 2024’. Sydney Go says, “Optimizing your WooCommerce store consists of several steps to help you rank higher in search engine results pages (SERPs). There’s link building, keyword research, web performance optimization, and more. Let’s take a closer look at these strategies and how to maximize their impact. What Is WooCommerce? WooCommerce is a free WordPress... [...]
Search engine optimization (SEO) is a set of techniques that improve a website’s ranking in search engine results. Practical Ecommerce contributor Ann Smarty has published an article featuring 10 do-it-yourself SEO tips to save money. She says, “Here are my top 10 do-it-yourself SEO tips, including related ChatGPT prompts. 1. Research Keywords Keyword research has dual benefits. First, discovering and organizing relevant search queries reveals the words and phrases consumers use to find goods and services. Merchants can use those keywords in product descriptions, titles, and blog... [...]
MOZ contributor Emilie Martin published an article featuring Whiteboard Friday episodes that rocked the industry in 2023. She says, “In case you missed them, here are the top 10 episodes from this year! 1. The Ultimate Low-Hanging Fruit SEO Strategy with Aleyda Solis We all know that we want to maximize our chances for success in SEO. With that, what we’ll want to do is prioritize tasks that have a higher impact, and lower effort; however, sometimes these tasks get lost in the SEO auditing process. In this Whiteboard Friday, Aleyda helped us develop a low-hanging fruit analysis in... [...]
MOZ contributor Emilie Martin has published an article highlighting 25 top Moz blog posts from 2023. She says, “We published 176 posts on the Moz Blog this year, and as is tradition, it’s time to look back at the most popular ones! You’ll find articles on the latest in AI, setting yourself up for success with GA4, learning how to navigate search engines, and Google Discover, among other key topics such as content marketing, local SEO, and more. Have a safe and happy new year, Moz friends! See you in 2024. 1. How to Drive Traffic in Google Discover: The Ultimate Guide By... [...]
An SEO expert is a professional marketer who uses search engine optimization techniques to improve the visibility of websites in search results. Semrush has published ‘The Ultimate Guide to Becoming an SEO Expert’. Jenny Abouobaia says, “Becoming an SEO specialist offers a range of benefits, including diverse career opportunities. But here’s the thing: How do you actually become an SEO expert? Let’s look at five steps to become an expert in search engine optimization, including the skills you need to master. Step 1. Learn the Fundamentals of SEO When trying to gain SEO experience... [...]
Search Engine Journal contributor Adam Riemer has published an article answering the question ‘Should You Focus On Zero Search Volume Keywords?’. He says, “And the answer is yes, you should focus on zero search volume keywords when it makes sense for your company. Here are four examples to make the business case if you’re being asked, “Why would we focus on questions that nobody is searching for?” You build a site structure. Customers could be asking, and this provides a solution to both them and future customers. It is cheaper to remarket to someone than to pay for all... [...]
Search Engine Journal has made available the webinar ‘Emergency SEO: How To Recover When SERP Rankings Suddenly Drop’ on demand. Heather Campbell says, “Watch this on-demand webinar for a practical guide to diagnosing and recovering lost Google rankings. You’ll learn how to navigate this common challenge, along with the best ways to assess the impact of the drop on affected pages. We’ll also show you the ways to identify if rankings have truly dropped or if it’s just an analytics issue. You’ll takeaway: The proper steps to take to evaluate the impact of changing Google... [...]