MOZ contributor Emilie Martin has published a blog post featuring top 10 takeaways from Whiteboard Fridays in 2023. She says, “As we bid farewell to 2023, it’s time to reflect on the invaluable insights and top takeaways shared in our Whiteboard Friday episodes this year. 2023 brought forth transformative lessons that are guaranteed to shape the strategies of marketers and SEOs in the coming year. Take these lessons into 2024 to start your year off strong. 1. Use AI to aid you at work You guessed it right: artificial intelligence (AI) is our first top takeaway to round... [...]
Archive for the 'Search Engine Marketing' Category
The latest The SERP’s Up SEO podcast episode is titled ‘Handing SEO off to your clients’. The SERP’s Up team says, “You’ve done all the hard SEO work on a project and now you need to hand it off to the client – what should you consider when you do? Don’t fumble the handoff and let all that great SEO work you did hit the ground. What are effective strategies for transferring SEO work to clients? What should you consider when handing back an SEO project? How might client handoffs vary from one situation to the next? In this episode, Wix’s Mordy Oberstein... [...]
Search Engine Journal has made available the replay of its webinar ‘Search Evolution 2024: Navigating SEO’s Future Landscape’. Shannon Phelps says, “Key Discussion Topics: The biggest changes to the world of search in the past year, and where they’re leading: 2023 saw some significant shifts in the search landscape. From algorithm updates to user behavior changes, understanding these changes can provide crucial insights into the future of search, helping you adapt your strategies accordingly. The fundamentals to focus on for next year, from the impact of SGE’s evolution... [...]
In SEO, an entity is defined as anything that is specifically definable—a noun, place, thing. Unique and distinguishable are among the characteristics that define a valid entity. Search Engine Journal contributor Dixon James has published an article featuring the importance of entities in SEO. He says, “Working with entities in SEO is the foundation for a future-proof search strategy. They are also important for a future with generative AI and ChatGPT. This article talks about why. It covers: What are entities? What is the Knowledge Graph? A brief history of entities in search: Freebase,... [...]
Search Engine Journal contributor Roger Montti has published an article listing top 14 SEO podcasts for 2023. He says, “The following SEO podcasts were chosen for their helpfulness, their regular publishing schedule, and their focus on helping search marketers and agencies thrive. 1. Search Engine Journal Show Host: Loren Baker The Search Engine Journal Show covers the full spectrum of search marketing. It discusses SEO strategies and marketing tactics, exploring the future of programmatic and evolving content trends. 2. The SEO Mindset Podcast Hosts: Tazmin Suleman and Sarah McDowell I’ve... [...]
Competitor keywords are words that competitors use to improve their rankings and increase online traffic. By targeting competitor keywords, you can appear on the same search engine results pages (SERPs) as your competitors. Semrush contributor Connor Lahey has published a comprehensive article on finding competitor keywords in 2024. She says, “Competitor keyword research is the process of finding and analyzing the keywords your competitors are currently targeting and ranking for in SERPs. From here, you’ll first need to find out which keywords have worked well for your competitors so far. To... [...]
An effective SEO strategy can improve your company’s marketing strategy and digital presence. It can also lead to increased organic traffic and website clicks. Search Engine Land contributor Marcus Miller has published an article featuring four pillars of an effective SEO strategy. He says, “The four key areas of SEO that site owners need to consider are: Technical SEO: How well your content can be crawled and indexed. Content: Having the most relevant and best answers to a prospect’s question. On-site SEO: The optimization of your content and HTML. Off-site SEO: Building authority... [...]
Analyzing user behavior can determine the best-performing content and provide recommendations to improve it. According to LinkedIn, AI tools will become more adept at creating and optimizing content in 2024. MOZ contributor Chima Mmeje has published an article featuring 2024 SEO and content trends. She says, “This article prepares you for the coming changes with predictions from 27 SEO and content experts, plus strategies to adapt to the rapidly evolving digital landscape. 1. New Google updates and features to reward expert content Aleyda Solis — International SEO Consultant & Founder... [...]
Similarweb has published a new episode of the Marketing Intelligence podcast ‘Eight Steps to Creating a Topic Cluster with Limited Marketing Resources’ featuring Alice Rowan. The Similarweb team says, “What are the key elements that are part of creating the optimum topic cluster? That’s what we’re going to be covering today with a lady who last year spoke to a packed-out room at Brighton SEO and she’s back for seconds this year. She worked in SEO for copywriting for 10 years and is currently a website copywriter and SEO content consultant at Alice Rowan Content... [...]
Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘Navigating Publisher Policies: Insights From Google’s Trust & Safety Expert With John Brown’ featuring John Brown. Loren Baker says, “In this must-listen episode, join us for a sit-down with John Brown from Google’s Trust & Safety team. With his rich background in building ad networks and more, John offers exclusive insights into Google’s efforts to educate publishers globally. Discover critical differences between publisher policies and demand restrictions, explore... [...]