Business 2 Community is hosting a webinar on Wednesday, October 23 at 2.00 pm ET. The topic of the webinar is “10 Essential Features of an Online Marketing Strategy”. The ‘Business 2 Community’ team says, “Online marketing offers so many opportunities to engage prospects and customers on different platforms from mobile to social to email [or paid, owned and earned media if that fits better] that it’s often easy to miss the big picture. Creating an integrated online marketing strategy will help give you the focus to invest on the priority activities and invest where you... [...]

MarketingSherpa’s “Lead Generation: How to empower your program like Siemens Healthcare” webinar replay is available. MarketingSherpa team says, “Debbie Pryer, Program Manager, Siemens Healthcare, is responsible for lead generation and management for more than 1,500 end users. In the healthcare segment of Siemens, service engineers are out in the field interacting directly with customers to repair medical equipment. Pryer’s big challenge when she came to Siemens was to align Service and Sales after a lead gen program was generating too many leads with a high rejection... [...]

George Katsoudas is the developer of several popular plugins. Today, at 11 AM EDT, he releases the latest version of 1-Click WP SEO WordPress Plugin. As Google changes, so must SEO strategy change. Katsoudas has kept up with Google by releasing this fourth version of his plugin. His premise is that SEO doesn’t have to be complicated or hard. Let software do the complicated parts; the webmaster just needs the right software. This WP plugin allows anyone to optimize all the posts and pages on their site, for the keywords they want, with a single click. You go to the mass-optimization screen... [...]

Oz is releasing his newest SEO creation today, Ant Metamorphosis. It’s the latest in his series of Ant products. Oz reports that with minimal content on his site, using the Ant Metamorphosis techniques, he was able to rank his site on Google’s Page 1 with only 2 backlinks. The good news is that his techniques are so simple that he says anyone can learn to do them in 37 minutes. It’s not a giant complicated process. With the changes in Google algorithms, for many important keywords your domain name isn’t as important as it once was, but your content is more important than... [...]

Third Door Media is hosting a webinar on Tuesday, October 22 at 1.00 pm EDT. The topic of the webinar is “Integrating SEO, Social, PR and Content: Supercharge Your Organic Marketing”. The TDM team says, “If you want to capture an unfair slice of the Organic Media landscape you’re going to need to get your marketing teams to play nicely. Matt Roberts the co-founder of the SaaS Marketing Platform Linkdex, will present practical advice on how to break down the silos and successfully integrate your organic marketing channels. Learn how to maximize your digital ROI by integrating... [...]

Jon Shawcross and Anton Nadilo have created a low-cost guide to complete search engine optimization. It’s all here, in SEO Enigma. And it’s only $9.95 during this grand opening sale. If you have tried gimmicks and tricks to improve you ranking, it’s no surprise they didn’t work. Google doesn’t like gimmicks. So Shawcross and Nadilo have provided you a good foundation for long-term, fundamentally sound, SEO. With this solid approach to SEO, you don’t have to fear Pandas, Penguins, Hummingbirds or any other change Google may choose to deploy. Even you you are a... [...]

This is second last chance to remind you about StrongView’s webinar on Wednesday, October 30 at 2.00 pm EDT. The topic of the webinar is “Cross-Channel Strategies for Understanding and Engaging Your Customer Across All Touchpoints”. The StrongView team says, “Are you marketing in the now? Sounds New Age, but it’s what consumers expect of the brands they love. Marketers are constantly seeking the perfect time and place to reach their customers, yet they keep coming up against the same hurdle: each customer has a different perfect time and channel, and it’s continuously... [...]

The Google landscape is changing rapidly. Google is constantly trying to improve their search results. As a result, to be successful getting organic traffic, you need to to keep on top of the changes. Google has made two algorithm changes one after the other in the last few weeks. First, the Hummingbird update, and then the Penguin 2.1 update. People are scrambling to adjust their businesses so they avoid ruin. To learn a simple and effective way to stay on top of the recent Hummingbird & Penguin 2.1 updates, check out this free short 5 min video that Oz has just released:Ant Metamorphosis... [...]

Jon Shawcross and Anton Nadillo have been investigating the changes needed in SEO after Google’s recent algorithm updates. They have placed their findings in SEO Enigma. This is a hefty printable guide and videos with cutting edge SEO strategies, useful for beginners right up to expert-level experienced marketers. It includes supporting screenshots and images, to make the principles easy to absorb. If you want to drive targeted organic traffic to your site, this training will not only get you started; it will take you into advanced topics. It is split into 10 Video modules: • Introduction ... [...]

eMarketer is hosting a webinar on Thursday, October 24 at 1.00 pm EDT. The topic of the webinar is “Data Management Platforms—Using Big Data to Power Marketing Performance”. eMarketer team says, “Data is imperative to today’s digital advertising ecosystem, and everything from media planning to analytics—and every campaign execution in between—runs on it. Join eMarketer for a discussion on how Data Management Platforms (DMPs) are enabling marketers to use their big data to make smarter and more efficient marketing decisions. The webinar will address these key questions: •  What... [...]