The latest MOZ blog post is titled “When Building Communities Isn’t the Best Way to Build Links”.John-Henry Scherck says, “I entered SEO as a link builder. In 2010, my job was easy and my toolset mainly consisted of article marketing software, directory submissions, comment posting and link networks. Fast forward four years >> I now solely create visually engaging content in an effort to scale link building. I didn’t make this career shift because “link building is no longer effective;” quite the opposite: I changed focus from manual to scalable link building... [...]

The latest post on ‘Copyblogger’ Blog is titled “How to Make Your Website a Party People Want to Attend”.Jerod Morris says, “
Have you ever walked into a party where you didn’t know anyone?And there was no one to greet you or take your coat …No one to show you where to get a drink or introduce you around …No one to make you feel welcomed or show you where to go next …It’s an awkward, uncomfortable feeling, right?Your first instinct is probably to turn around and walk right back out. I know mine is.So why would you treat visitors to your website the exact same... [...]

The latest article on HubSpot blog is titled “6 Crucial Email Newsletter Metrics You Should Be Monitoring”.Ginny Soskey says, “It’s easy to get attached to your email newsletter. Your boss once upon a time forced you to do it when you started to do more email marketing instead of direct mail, and you’ve stuck with it ever since. Maybe you heard from a few super-fans who look forward to getting it in their inbox every day. Or maybe an exec loves the email newsletter and would be quite upset if it went away.But there’s only so much time in the day —... [...]

The latest article on ‘Business 2 Community’ is titled “How to Start a SEO Business”.Scott Taft says, “Each month millions of websites are launched all over the world. Thanks to DIY website platforms like WordPress, WIX, and SquareSpace, that number dramatically grows each day. Owning a website that makes money is the new “American Dream”. In fact, I would billing will to bet it’s now a “World Dream”, not just an American dream. That’s where you come in. 90% of these websites are not properly optimized, and therefore are performing very poorly in search engines.... [...]

The latest article on  ‘Marketing Land’ is titled “Mobile Will Be Primary Channel For Paid Search By End Of 2015 [Study]”.Ginny Marvin says, “Looking at current trends, Marin Software predicts more paid search clicks will come from mobile devices than desktops by the end of next year.By December of 2013, mobile accounted for more than a third of all paid search clicks on Google. By the end of 2015, mobile devices will drive 50 percent of Google’s paid search clicks, according to the 2014 mobile search advertising report published by Marin Software today.Smartphone... [...]

The latest article on HubSpot blog is titled “8 Brilliant Landing Page Examples You Need to See”.Ginny Soskey says, “Learning how to put together an A+ landing page is tricky.There are so many elements that a top-notch landing page needs, and making those elements the “best” they can be often depends on what your landing page goals are.Take form length for example. It’s just one of the many components you need to optimize, but best practices will tell you that both short and long forms perform well — it all depends on whether you want to generate... [...]

The latest post on ‘Copyblogger’ Blog is titled “10 Steps a Local Business Can Take Today to Improve Search Rankings”.Eugen Oprea says, “
Would you like to get more customers for your brick-and-mortar business?That’s a rhetorical question. If you have a brick-and-mortar business, of course you want more customers.Running a business is hard work. You might have a steady flow of loyal existing customers, but we always need to make sure we have a stream of new people.Keeping your website up to date can be hard work, too. And your SEO might need a serious update — or maybe... [...]

The latest MOZ blog post is titled “Announcing Moz Local: Simultaneous Listing Management on All Major Aggregators for $49/Year”.David Mihm says, “We designed Moz Local to be the most efficient option for location management, with an easy-to-use interface and an affordable price point. In a nutshell, the product allows you to upload a spreadsheet of all of your locations, which we then standardize and distribute to all five major U.S. data aggregators and three important local directories, for $49/location/year“.Announcing Moz Local: Simultaneous Listing Management on All Major Aggregators... [...]

The latest ‘SEO Book’ blog post is titled “Handling Objections From SEO Clients”.Peterd says, “If the current war on SEOs by Google wasn’t bad enough if you own the site you work on, then it is doubly so for the SEO working for a client. When the SEO doesn’t have sufficient control over the strategy and technology, it can be difficult to get and maintain rankings.In this post, we’ll take a look at the challenges and common objections the SEO faces when working on a client site, particularly a client who is engaging an SEO for the first time. The SEO will need to fit in with... [...]

The latest article on ‘Website Magazine’ is titled “SEO Myths, Tips & Terrible SEO Advice”.Travis Bliffen says, “Regardless of whether you are attempting to build a company website, an affiliate marketing powerhouse, or the authority blog in your niche, SEO should be a core growth strategy.A quick search of Google will turn up more SEO advice, tips and strategies than anyone could ever possibly read. As an SEO practitioner, I prefer to test variables and come up with facts about what works and what doesn’t. It appears that not everyone believes information needs to... [...]