Technical SEO optimization is an ongoing process that ensures your website’s technical foundation is performing at its best. Digital Marketing Depot has published a new guide ‘An In-Depth Guide to Technical SEO Optimization’. The DMD team says, “If your technical SEO is poor, search engines will struggle to discover, crawl, and index your site quickly and correctly. This will cause user experience to suffer, costing your site valuable traffic, engagement, and conversions. Dive into strategies to optimize your technical SEO to maximize your site’s health and performance. Download... [...]
Archive for the 'Search Engine Marketing' Category
Backlinks are essential for SEO as they signal to search engines that a site is credible and valuable, helping to boost its ranking. Quality backlinks from authoritative sites increase website visibility and drive organic traffic. Semrush contributor Rachel Handley has published an article featuring 10 methods to get backlinks. She says, “Backlinks are links to your website from other websites. And backlinks from reputable and relevant sites can boost your search engine rankings. In this post, you’ll learn how to get backlinks that drive results. Let’s dive in. 1. Ask Creators to Fix... [...]
MOZ has published the latest Whiteboard Friday video ‘Elevating Your SEO Career and Team in the AI Era’ featuring Travis Tallent. The MOZ team says, “Discover how to thrive in an AI era with Travis Tallent’s SOAR framework. Learn to Streamline processes, Orchestrate teams, Automate tasks, and Reposition your focus for career success. Perfect for SEO pros looking to level up their skills and lead high-performing teams.” MOZ [...]
MOZ has launched MozBar V4, a new SEO browser extension. MozBar is a free browser extension that provides marketers with access to Moz Data, including pertinent metrics such as Domain Authority®, Page Authority, Brand Authority™, and more. Since its launch in 2008, it has evolved with the ever-changing search landscape and has over 1 million installs. Jonathan Berthold says, “This release is a landmark event because we migrated MozBar to V3 of the Moz API. As software developers & marketers, we wanted to show first-hand how bringing products to life with our new API architecture is... [...]
Search Engine Journal has published ‘A Guide To 301 Vs. 302 Redirects For SEO’. Adam Heitzman says, “In this guide, we’ll break down the differences between 301 and 302 redirects, provide practical examples of their usage, and explain how each impacts your SEO. What Are HTTP Response Status Codes? When you visit a website, your browser (like Chrome or Safari) asks the website’s server to send over the webpage so it can show it to you. Search engines also request this information to index and rank the webpage. The server responds with a message that lets the browser or... [...]
Trending keywords are vital for SEO as they help drive targeted traffic to websites by aligning content with what users are actively searching for. Using these keywords boosts visibility, improving search engine rankings and increasing online engagement. Ahrefs contributor Si Quan Ong has published an article featuring five ways to find trending keywords for SEO. He says, “Big websites with big budgets—coupled with Google’s current preference for large brands—can make many keywords difficult to rank for. One way in is to identify and rank for trending keywords before these big sites... [...]
Ahrefs has published a new video ‘What Google Doesn’t Want You to Know About Their Search Algorithm’. The Ahrefs team says, “The leaked Google documents reveal secrets into how the Google search algorithm may work. Watch as we go on a journey to see if Google lies to us and why.” Ahrefs [...]
An effective SEO strategy boosts website visibility, driving organic traffic and improving search engine rankings. It helps businesses attract targeted audiences, increase conversions, and stay competitive in the digital landscape. Search Engine Journal founder Loren Baker has published an article featuring 12 essential steps for building a winning SEO strategy. He says, “SEO is not just about optimizing for search engine rankings. It’s also about understanding your audience’s needs and providing solutions through your website or landing page. Google alone processes over 100 billion searches... [...]
This is a reminder for the SEJ webinar to be held on October 23, 2024. Link building is crucial for improving a website’s search engine ranking and driving organic traffic. It helps establish credibility and authority by connecting with high-quality, relevant external sites. Search Engine Journal is hosting a webinar ‘The Lord of The Links: Links of Power’ on Wednesday, October 23, 2024, at 2.00 pm ET. The SEJ team says, “Join Michael Johnson and his “Fellowship” of link building experts as they break down the make-up of a successful link building campaign,... [...]
Robots.txt is a file used by websites to instruct search engine crawlers on which pages to index or avoid. It helps manage site visibility in search engine results and control the behavior of web crawlers. Search Engine Journal has published ‘A Guide To Robots.txt: Best Practices For SEO’. Vahan Petrosyan says, “Understanding how to use the robots.txt file is crucial for any website’s SEO strategy. Mistakes in this file can impact how your website is crawled and your pages’ search appearance. Getting it right, on the other hand, can improve crawling efficiency and mitigate... [...]