A search intent shift occurs when user motivations or reasons for searching evolve, often due to changes in trends, seasons, or emerging events. Marketers monitor these shifts to adjust their content and SEO strategies, aligning with current user needs and boosting relevance in search results. Ahrefs contributor Chris Haines has published an article featuring seven examples of search intent shift. He says, “Google’s search results aren’t set in stone—they’re always changing. But when there’s a major change in search intent for a keyword, the top websites can lose rankings through... [...]
Archive for the 'Search Engine Marketing' Category
The search landscape is undergoing a major revolution with the rise of AI-powered tools like ChatGPT Search, Perplexity, and Microsoft Copilot, reshaping how users engage with search results. With 90% market share, ensuring your website remains visible on Google remains a challenge. Search Engine Journal is hosting a webinar ‘Mastering AI Overviews For Greater Search Visibility’ on Thursday, December 5, 2024, at 2.00 pm ET. The SEJ team says, “Join our upcoming webinar as Botify and DemandSphere dive into a detailed analysis of 120,000 Google queries, uncovering critical... [...]
SEO tools provide valuable insights into keyword performance, site health, and competitor analysis, making it easier to optimize content and technical elements for search engines. By automating data analysis, they save time and enable more strategic, data-driven SEO decisions. Semrush contributor Rachel Handley has published an article featuring 29 best free SEO tools for 2024. She says, “We’ve picked the 29 best free SEO tools. All tools have been tried and tested by our team in 2024 No credit card details are required Every tool does something different 1. Keyword Magic Tool Semrush’s Keyword... [...]
Only 12 hours remain to claim DFY Suite 6.0 for done-for-you global rankings. The DFY Suite 6.0 grand-opening special is coming to an end at MIDNIGHT tonight. That means that you have about 12 hours left (depending on when you read this) to secure the powerful, done-for-you social syndication platform that delivers “page 1” rankings to you, in the words of the creators, “on a silver platter.” At midnight: ➤ the price is jumping back up to $97 ➤ the double-credits weekend bonus is expiring ➤ the coupon code “finalcall” is expiring ➤ Plus, all the other exclusive... [...]
Marketing psychology explores how psychological principles influence consumer behavior. It leverages insights into human emotions, desires, and decision-making to create strategies that resonate with audiences and drive engagement. MOZ has published the latest Whiteboard Friday video ‘7 Psychology-Backed Reasons Why People Buy’ featuring Tasmin Lofthouse. The MOZ team says, “In this episode of Whiteboard Friday, Tasmin dives into the world of psychology. She shares mental models to use in your content to better connect with your target audience,... [...]
Backlinks are crucial for SEO as they signal to search engines that a website is credible and authoritative, helping to improve its ranking in search results. Quality backlinks from trusted sites drive organic traffic and increase visibility, making them a key element of successful SEO strategies. In the ‘Ask An SEO’ series, Search Engine Journal contributor Adam Riemer has answered the question “Should I Point Guest Post Backlinks To Homepages Or Individual Ones?”. He says, “If you want backlinks that can move the needle and build stability, it comes down to quality... [...]
Combining social media and SEO amplifies brand visibility and drives organic traffic by aligning content strategies across platforms, enhancing search rankings. This synergy boosts engagement, builds a stronger online presence, and effectively reaches target audiences. Search Engine Journal contributor Kristopher Jones has published an article revealing useful strategies to make social media & SEO work together. He says, “In this article, we’ll explore how social media can significantly boost your SEO efforts. We’ll delve into practical examples, consider the impact of recent industry... [...]
From the role of AI in SEO, the rise of AI Overviews, and significant Google updates, 2024 saw many changes in the world of search. Search Engine Journal is hosting a webinar ‘SEO In 2025: Your Top Key Trends, Priorities, And Challenges’ on Wednesday, December 4, 2024, at 2.00 pm ET. The SEJ team says, “Join us as we dive into exclusive survey data from industry-leading SEOs, digital marketers, content marketers, and more to highlight the top priorities and challenges that will shape the future of search in 2025. You’ll learn: Key insights from the state... [...]
Brand traffic converts at a higher rate, has better organic click-through-rates, and seems to have a positive impact on non-brand organic ranking. Search Engine Journal is hosting a webinar ‘How To Drive Over 150K A Month In Brand Search Volume: A Case Study’ on Wednesday, November 20, 2024, at 2.00 pm ET. The SEJ team says, “Join us in analyzing 3 case studies that show the importance of driving brand search behavior and engagement, and how to do it in months, instead of years. We’ll use advanced audience analysis techniques to deconstruct campaigns that... [...]
This is a reminder for the SEJ webinar to be held on November 7, 2024. Using Reddit for marketing allows brands to engage with niche communities, gaining direct feedback and insights from target audiences. It also offers an opportunity to build authentic connections, fostering trust and loyalty among potential customers. Search Engine Journal is hosting a webinar ‘Official Reddit AMA: Exclusive Chance to Ask Reddit Your Questions!’ on Thursday, November 7, 2024, at 2.00 pm ET. The SEJ team says, “Join three of Reddit’s top executives in this exclusive AMA (Ask... [...]