2022 has been a whirlwind of a year for the SEO industry, and there’s no sign of slowing down. This year alone, Google dropped eight confirmed and several unconfirmed updates – leaving many businesses scrambling to keep up. Search Engine Journal is hosting a webinar ‘Expert SEO & Google Algorithm Predictions For 2023’ on Wednesday, December 14, 2022, at 2.00 pm ET. The SEJ team says, “In our next webinar, Pat Reinhart, VP of Customer Success at Conductor, discusses how to handle frequent algorithm changes and market shifts. We’ll recap the biggest SEO insights of this... [...]

Website optimization is the process of using controlled experimentation to improve a website’s ability to drive business goals. In his latest article, Search Engine Journal contributor Chuck Price has shared 10 essential website optimization strategies. He says, “This post will delve into which factors carry the most weight and how to optimize for each. 1. Search Intent As machine learning, artificial intelligence, and deep learning continue to evolve, each will carry more weight in the Google Core Algorithm. The end goal for Google is to understand the context of a given search query... [...]

seoClarity has published ‘State of the SERPs: An E-commerce Industry Report’ explaining strategies to grow an e-commerce business using SEO. Mitul Gandhi says, “Google wants to lure back consumers to the search engine and away from using marketplaces like Amazon, Walmart, and eBay. The research is clear: Google is putting up a fight against marketplaces and dedicating significant SERP real estate to its product search features.  1) Substantial Growth in Rankings for Google Shopping We can see in the rankings of the product SERP features how the visibility of the top 3 rank... [...]

Search Engine Journal has published the latest episode of the Search Engine Show podcast ‘The State of SEO’ featuring Ben Steele. Loren Baker says, “Want to increase your ROI and improve your SEO strategy? How will SEO evolve in the year ahead? What are the biggest threats and challenges? SEJ’s Ben Steele joined me on the SEJ Show to discuss the findings of SEJ’s Second Annual State of SEO Study, which includes emerging trends in the world of SEO and can help companies plan for 2023 and beyond.” Search Engine Journal  [...]

The search engines keep evolving to provide a better search experience to users. Updates like the Google Helpful Content Update create a need for acting dynamically to continue re”ceiving quality traffic. MOZ contributor To clipper has published an article suggesting a different way of thinking about core updates. He says, “This post is not about those updates, though, it is about the other flavor. The other flavor of updates is the opposite: they are announced when they are already happening or have happened, they come with incredibly vague and repetitive guidance, and can often have... [...]

SEO is at the core of achieving higher rankings in search engine result pages. You should keep your SEO strategy intact to continue getting the usual traffic post Google helpful content update. MarketingProfs contributor James De Roche has published an article featuring five SEO mistakes you should avoid. He says, “Some may seem like common sense. However, many businesses and agencies still make those mistakes. That’s because it’s easy to fall into certain traps. Here’s what the traps are—and what to do instead. 1. Longer content isn’t always better content Since the... [...]

Keyword research involves finding the right phrases people use while searching for information online. PPCexpo has published an article sharing some useful techniques to find keywords for SEO. The PPCexpo team says, “Different keywords represent different interest and intent levels. There are keywords that are used by people who are merely surfing around the internet, while people who are closer to making a purchase use other keyword types. As a rule of thumb, you’ve got to focus on keywords that target people who are close to making a buying decision. The goal is to convert them and make... [...]

Niche keywords can be an opportunity to attract highly targeted traffic in a short time since they typically refer to specific things that don’t have a lot of competition. Ahrefs contributor Mateusz Makosiewicz has published an article featuring three steps to find niche keywords for SEO. He says, “In this guide, I’ll show you how to find niche keywords with Ahrefs in three steps. Step 1. Create an initial keyword list Open Ahrefs’ Keywords Explorer, type in broad terms that point to certain markets, products, or interests (i.e., seed keywords), and hit enter. Then go to Matching... [...]

A well-thought title can help you improve the SEO performance of your post. It could prove to be the gateway to potentially higher click-through rates and help you rank better on SERPs. Search Engine Journal contributor Ingrid Adames has published an article featuring five useful strategies to write great SEO titles. She says, “In this brief-but-thorough guide, I’ll walk you through what you need to know and the tools available to take your title strategy to the next level. Include Focus Keywords Researching the right keywords is one way to ensure your readers click your article and can... [...]

MOZ has published a new Whiteboard Friday video ‘Advanced On-Page SEO Optimizations’ featuring Christopher Long. The MOZ team says, “Typically, when SEOs think about on-page optimizations, they’re thinking about core places to include their target keywords within their content. But how can you take your on-page optimizations to the next level and get beyond some of those basic tactics? In today’s episode of Whiteboard Friday, Chris Long shows you how.” MOZ  [...]