WordPress is considered the best CMS for search engine optimization as it makes it easy to structure, manage and publish your content in an SEO-friendly way. Semrush has published a new guide titled ‘WordPress SEO: The Ultimate Guide in 28 Actionable Steps’ featuring prone steps to improve WordPress SEO. Vlado Pavlik says, “Below, we give you 28 steps that will make your WordPress SEO on point. 1. Choose a Quality Hosting Provider Your hosting affects many things related to SEO—especially site speed, uptime, and security. So give it some thought before starting a website. If... [...]
Archive for the 'Search Engine Marketing' Category
Ahrefs has published a new video ‘SEO Copywriting Tutorial: From Start to Finish’ featuring Sam Oh. In this SEO copywriting tutorial, you’ll learn how to create content that’s perfect for readers and search engines. Ahrefs [...]
Search Engine Journal has published ‘State Of SEO: Agency Report’ explaining various SEO aspects including the impact of machine learning and AI on SEO. The SEJ team says, “In this breakout report from our State of SEO series, you’ll find first-party agency insights you can use to set a successful strategy for next year- for you and your clients. This supplemental report is filled with data from agency SEO professionals on everything from salaries and skills to budgets and reporting. You’ll also learn about the impact that machine learning and AI are having in agency settings. Key... [...]
Nathan Gotch has published a new video featuring five SEO predictions for 2023. He says, “Will SEO change in 2023? Yes, in a big way. If you aren’t paying attention to this one thing, you’re going to get left behind. Make sure you watch the entire video because two guest stars share their SEO predictions for 2023.” [...]
Keyword optimization is the process of increasing the relevance of a webpage’s content to a given search query. Ahrefs contributor Mateusz Makosiewicz has published an article featuring three steps to perform keyword optimization. He says, ” In this post, you’ll learn how to optimize your new and existing content for any keyword. Step 1. Make sure you’re optimizing for the right keyword Whether you’re optimizing existing or new content, you need to make sure that keyword optimization is worth the effort and that your chances of ranking are good. This step is arguably the hardest... [...]
Ahrefs’ Si Quan Ong has published an article featuring 78 SEO Statistics for 2023 He says, “Are you curious about the state of SEO in 2023? Then look no further. We’ve curated, vetted, and categorized a list of up-to-date stats below. Click to jump to a category or keep reading for our top SEO statistics. Top SEO statistics These are the most interesting SEO stats we think you should know: 68% of online experiences begin with a search engine. (BrightEdge) 0.63% of Google searchers click on results from the second page. (Backlinko) 53.3% of all website traffic comes from organic... [...]
Google reviews provide useful information and help your business stand out. Reviews show up next to your Business Profile in Maps and Search. Eurisko has published an article explaining whether 10 Google Reviews can help improve your rankings. The Eurisko team says, “Getting more customer reviews is not just about improving your search visibility (rankings). The bigger picture is the perceived value of your products and services in the eyes of the customer. We all look at customer reviews, whether we’re on Google, Amazon, ProductReview.com.au or wherever. A 2020 study by Capterra revealed... [...]
In his latest video ‘How Google Uses NLP and How You Can Too with Your SEO’, Nel Patel explains how you can improve your SEO strategy with NLP. He says, “Have you noticed that when you search on Google, in most cases, they know what you’re looking for? It’s because they’re using NLP. NLP stands for Natural Linguistic Processing. This helps Google understand that when you search for terms like Apple, are you actually looking for the food or the computer company that sells phones. They use NLP in their algorithm updates just like BERT and MUM. Here’s a rough... [...]
Video SEO refers to optimizing your videos to be indexed and rank well on the search engine results page for relevant keywords. iloveseo.com contributor Brian Harnish has published an in-depth guide on building a video SEO strategy. He says, “Let’s dive into the steps you need to take to create a strong video SEO strategy for your business. 1. Choose a Platform After you have identified your key objectives, it’s important to choose a platform that will best fit those needs. If you are looking to drive more traffic to your site, then you should probably stick with a platform like YouTube.... [...]
Search Engine Journal contributor Kristi Hines has published an article explaining whether internal links are a Google ranking factor. She says, “Google’s documentation about how search works and its starter guide on how site owners can help Google understand their content explain internal links’ importance. You can also find advice on Twitter and YouTube from Google representatives about optimizing internal links to help Google determine the most critical pages on your website. Internal links are a part of the ranking factors that help determine where your webpages will rank in search... [...]