Keyword research is crucial for understanding what your audience is searching for, enabling you to optimize content for visibility and relevance. It helps in driving targeted traffic to your site, improving both SEO and user engagement. MOZ has published the latest Whiteboard Friday video ‘6 Underrated Keyword Research Methods’ featuring Sofia Tyson. This video covers the following: Target competitor-branded keywords Use listening and intelligence tools Implement structured feedback groups Apply modifiers to seed keywords Map content to funnel... [...]

Keyword prioritization involves identifying and ranking the most relevant and high-impact keywords to optimize content for search engines. This process ensures that the selected keywords align with target audience intent and business objectives to maximize visibility and traffic. Search Engine Journal has published ‘A Guide To Keyword Prioritization & The Newest Query Matching Controls In Google Ads’. Ginny Marvin says, “We’ll cover various scenarios and what to keep in mind for each prioritization rule – as well as what you need to know about the latest in query matching... [...]

The latest The SERP’s Up SEO podcast episode is titled ‘Why downplaying branded keywords is costing you big’. The Wix team says, “Wix’s Mordy Oberstein and Crystal Carter are back for more as they discuss the power of branded search and why it matters way more than you think. SEO and Brand Marketing specialist Ronell Smith joins to share aspects of brand visibility he’s seen most commonly overlooked in his 15+ years of experience. Founder of Adapting Social, John Vagueiro, stops by to share how you can turn brand success into revenue. Learn how to articulate... [...]

Analyzing competitors’ keywords can uncover opportunities for your own SEO strategy by identifying high-traffic terms they rank for. Leveraging this insight allows you to optimize your content and improve your search engine rankings effectively. Search Engine Journal has published an article featuring steps to find competitor keywords. The SEJ team says, “In this article, we’ll explore the most effective yet simple ways to find competitors’ keywords so that you can guide your own SEO strategy and potentially outperform your competitors in SERPs. Benefits Of Competitor Keyword Analysis Competitor... [...]

Keyword research is the process of finding and analyzing search terms people use in search engines. The goal is to use this data for a specific purpose, such as search engine optimization (SEO) or marketing. Search Engine Journal contributor Daniel Smullen has published an article featuring useful tips on using ChatGPT for keyword research. He says, “ChatGPT for keyword research does not replace traditional keyword research tools. And just like keyword research tools, you shouldn’t unthinkingly rely on them alone to do your keyword research. Instead, I will show you in this post how ChatGPT... [...]

Search Engine Journal contributor Adam Riemer has published an article answering the question ‘Should You Focus On Zero Search Volume Keywords?’. He says, “And the answer is yes, you should focus on zero search volume keywords when it makes sense for your company. Here are four examples to make the business case if you’re being asked, “Why would we focus on questions that nobody is searching for?” You build a site structure. Customers could be asking, and this provides a solution to both them and future customers. It is cheaper to remarket to someone than to pay for all... [...]

Competitor keywords are words that competitors use to improve their rankings and increase online traffic. By targeting competitor keywords, you can appear on the same search engine results pages (SERPs) as your competitors. Semrush contributor Connor Lahey has published a comprehensive article on finding competitor keywords in 2024. She says, “Competitor keyword research is the process of finding and analyzing the keywords your competitors are currently targeting and ranking for in SERPs. From here, you’ll first need to find out which keywords have worked well for your competitors so far. To... [...]

MOZ has published the latest episode of the Whiteboard Friday video ‘Map Your Keywords to the Buyer’s Journey and User Intent’ featuring Rejoice Ojiaku. The MOZ team says, “Rejoice takes you through how to map your keywords to both the buyer’s purchasing journey and the relative user intent.” MOZ  [...]

Search Engine Land has published ‘B2B keyword research: A comprehensive guide’. Tom Demers says, “This article will walk you through the entire process of what to do – including three types of keywords many B2B companies ignore that you shouldn’t. The basics The first phase of keyword research is to build out a list of possible keyword targets. At this stage, you can be liberal with adding keywords here, as not all will make the cut as potential targets. Some fundamental keywords will be obvious. If you sell software that helps companies with pricing and quotes, you’re probably... [...]

Keyword research is an important part of your SEO strategy. You need right keyword research tools to achieve the best results. Search Engine Journal founder Loren Baker has published an article featuring 16 best keyword research tools for SEO. He says, “If you’re new to SEO or just looking for new tools to try, we have the list for you. We’re going to take a look at 16 of the best keyword research tools used by SEO professionals and help you choose the right one for your needs. The Best Tools For Keyword Research 1. Semrush One of the most popular keyword research tools on the market, Semrush offers... [...]