Keyword mapping is a process of assigning keywords to the relevant pages and creating a logical structure of the website based on keyword research. Search Engine Journal has published ‘Keyword Mapping: A Beginner’s Guide’ explaining the importance of mapping out your keywords as an essential part of a successful search engine optimization strategy. Viola Eva says, “There are several benefits to keyword mapping. First is that it organizes your content effectively, which not only aids in Google’s understanding of how relevant this URL is for a search query but also makes it... [...]

By targeting topic clusters in your research, you can easily build a powerful collection of relevant, associated keywords. Search Engine Journal is hosting a webinar ‘How To Supercharge Your Keyword Research With Powerful Topic Clustering’ on Wednesday, January 25, 2023, at 2.00 pm ET. The SEJ team says, “Join our upcoming webinar and learn how you can supercharge your keyword research through clustering. In this live session, Dave Snyder, CEO and Founder, together with Sabrina Hipps, VP of Partner Development at CopyPress, talks through how this method can improve your search... [...]

Ahrefshas published a new video ‘How to Do Local Keyword Research for Your Small Business’ featuring steps to perform keyword research. The Ahrefs team says, “Local keyword research is the first and arguably the most crucial step of local SEO. 88% of people who do a local search on their smartphone usually visit a related store within a week. With this step-by-step tutorial, your local business can rank for the right keywords and drive targeted local traffic to your website, which will send you more customers.”  [...]

Keyword research is the process of finding and analyzing search terms that people enter into search engines with the goal of using that data for a specific purpose. Watch Neil Patel’s latest video ‘My Favorite Keyword Research Strategy’ to learn about a successful keyword research strategy he has been using. He says, “Want to know how I find keywords that bring me tons of traffic? It’s maybe the most important part of nailing your SEO strategy. 68% of online activity starts with a query in a search engine like Google or Bing. Identifying the right word to include in... [...]

Niche keywords can be an opportunity to attract highly targeted traffic in a short time since they typically refer to specific things that don’t have a lot of competition. Ahrefs contributor Mateusz Makosiewicz has published an article featuring three steps to find niche keywords for SEO. He says, “In this guide, I’ll show you how to find niche keywords with Ahrefs in three steps. Step 1. Create an initial keyword list Open Ahrefs’ Keywords Explorer, type in broad terms that point to certain markets, products, or interests (i.e., seed keywords), and hit enter. Then go to Matching... [...]

Keyword research is a fundamental aspect of any SEO strategy, so it’s important to know why you should do it, and how you should go about it. MOZ contributor Emilie Martin has announced the launch of the MOZ Keyword Research Certification Course. Explaining what’s included in the Keyword Research Certification, she says, “The Keyword Research Certification is a five-part series focused on keyword research, strategy and analysis. Complete with over four hours of video lessons, tasks, and activities, you’ll be able to test your understanding and apply important concepts throughout. At... [...]

MOZ has published a new episode of Whiteboard Friday video ‘Metrics for Better Keyword Research’ featuring Tom Capper. The MOZ team says, “Many SEOs think of keyword research as a very basic part of SEO, which can actually be a problem. In today’s Whiteboard Friday, Tom explains some of the common mistakes SEOs make when doing keyword research that are easy to fix, many of which come from metrics like search volume, click-through rate, and difficulty.” MOZ  [...]

Keyword Difficulty is the process of evaluating how difficult it is to rank in Google’s organic search results for a specific term. A keyword’s difficulty is based on a number of different factors, including domain authority, page authority, and content quality. Search Engine Journal contributor Benj Arriola has published an article explaining how to measure keyword difficulty. He says, “Keyword difficulty can come in a variety of metrics from various tools. In some cases, keyword difficulty is synonymous with keyword competition or competitiveness. Or, you may hear some SEO... [...]

Keyword research is the process by which you research popular search terms people type into search engines like Google. MOZ contributor Tom Capper has published an article featuring some useful tips on keyword research. He says, “There are three main ways I think we’re turning what should be an involved piece of strategic thinking into tedium. I’ll cover them below, along with what to focus on instead. Quantity vs. quality If you hit up your favorite search engine and look for some guides on how to conduct keyword research, you’ll find that a common theme is to start by amassing the... [...]

Search Engine Journal has published an e-book ‘How to Do Keyword Research for SEO: The Ultimate Guide’ explaining the keyword research process. It covers the following chapters: How to Get Started With Keyword Research for SEO How to Use Local Keywords to Rank Higher on Google Tips for Keyword Research & Content Localization Success 13 Unique & Free Keyword Research Tools You Didn’t Know You Needed How To Use Social Media for Keyword Research Long-Tail Keyword Strategy: Why & How to Target Intent for SEO SEO Keyword Research: 15 of the Biggest Mistakes You MUST Avoid How... [...]