Comprehensive keyword research helps you identify the words and phrases that may work best for your business to feature in the search engine result pages (SERP). Search Engine Watch contributor Ann Smarty has published an article highlighting three critical keyword research trends you must embrace. She says, “If you ask an SEO expert to name one SEO tactic that has changed the most over the years, they are likely to confidently answer “link building.” Some will point out to “technical tasks”, and very few will ever think of “keyword research.” In the meantime, Google’s understanding... [...]

Keywords are words or phrases that users type into search engines to find relevant content for their queries. They are the most important elements when it comes to search engine marketing. HubSpot contributor Feta Dennis has published a seven-step guide to search engine keywords. She says, “The words you type into search engines play a role in how easily you find a blog or web page- and the same goes for the way people find your website. If you want people to find your website, you must understand what keywords are, why they matter, and best practices for how to find them. In this post, you... [...]

The right keywords can get your ad in front of the right customers. Google Ads Keyword Planner helps you to identify the right keywords. Ahrefs has published a new video ‘How Accurate is Google Keyword Planner?’ to help you learn more about the Google Planner. The Ahrefs team says, “Search Console is likely the most accurate source of keyword data. And it is also the go-to place for SEOs to analyze their impressions, clicks, and keyword rankings. But in order to see this data, you have to actually rank for these keywords. In this video, we share our thoughts on how accurate Keyword... [...]

A keyword mapping tool is a piece of software that assists in SEO keyword research. This is the deep research you’ll need to conduct if you’re auditing your site’s SEO or setting up a keyword map. Elegant Themes contributor Haley Walden has published an article highlighting six best keyword mapping tools for improved SEO. She says, “Ready to learn about some of the SEO keyword mapping tools available to you? Let’s jump in. 1. Ahrefs Ahrefs is an all-in-one SEO keyword research tool designed for anyone to be able to use, whether beginner or expert level. This tool offers an array of... [...]

MOZ has published the latest episode of Whiteboard Friday video ‘How to Use STAT to Discover Extra Value in Your Keyword Data’ featuring Zoe Pegler. The MOZ team says, “Maximizing the value in your keyword data is crucial if you’re a brand trying to rank on the forever-changing SERPs. With that in mind, Moz Learning and Development Specialist Zoe Pegler walks you through the key features in STAT Search Analytics that will help you glean extra (and important) insights from that data. ” MOZ  [...]

Keyword research is one of the most important processes when it comes to running successful SEO campaigns. It helps you find and target the right keywords to get more web traffic. Content Marketing Institute has published a new video ‘Ideas to SEO: Turn Blog Topic Ideas into Juicy Keywords’ to help you create great blog topics that work as keywords. Watch this video to learn: How to creatively search for keywords using your existing ideas How to create prompts for high-value keywords to inspire you How to minimize copy editing time post-keyword research. Content Marketing Institute  [...]

Loren Baker Founder, Search Engine Journal has announced the release of ‘How to Do Keyword Research for SEO: The Ultimate Guide’. Download this guide to learn how to find the right keywords that will help you rank higher in search and create a stable keyword research process you can use. The SEJ Team says, “Get guidance and answers on how to get it right with our latest ebook, How to Do Keyword Research for SEO: The Ultimate Guide. Covering best practices for performing keyword research today, this guide will answer questions like: What is keyword research, and why is it important? How... [...]

Local keyword research is the process of finding keywords that people search for when looking for local products and services. Ahrefs contributor Joshua Hardwick has shared a five-step process to help you perform local keyword research in 2021. He says, “In this guide, you’ll learn: Why local keyword research is important How to do local keyword research How to deal with multiple locations What to do with blog posts How to track local keyword rankings Why is local keyword research important? Local keyword research is important because you need to understand what people type into search... [...]

If you are looking for a fix to your site’s traffic problem, check out Traffic Goliath. “How can I get more traffic to my site?” It’s a question IM NewsWatch readers are always asking. Everyone needs more traffic to their site. You do; we do. The usual answer is better ranking in Google. There’s no more economical way to get more traffic. Better ranking naturally results in more traffic. But that’s easier said than done. Why? Because everyone in your niche is targeting the same keywords. Introduction to Traffic Goliath George Katsoudas and his team just released Traffic... [...]

Neil Patel has published a new video ‘The Best Keywords Aren’t Popular Keywords’ explaining a useful keyword research strategy. He says, “You look at my screen right here and what do you see? I Googled the term SEO. It’s a popular term, gets over 110,000 searches in the United States per month, and it even has a $9.49 Cost Per Click. And you see Google Ranking at the top, and Moz, and Search Engine Land, Wikipedia, of course. And wait, what do you see here? Neil Patel, that’s my own website. But you know what? Popular keywords aren’t the best keywords.... [...]