Competitor keywords are words that competitors use to improve their rankings and increase online traffic. By targeting competitor keywords, you can appear on the same search engine results pages (SERPs) as your competitors. Semrush contributor Connor Lahey has published a comprehensive article on finding competitor keywords in 2024. She says, “Competitor keyword research is the process of finding and analyzing the keywords your competitors are currently targeting and ranking for in SERPs. From here, you’ll first need to find out which keywords have worked well for your competitors so far. To... [...]

MOZ has published the latest episode of the Whiteboard Friday video ‘Map Your Keywords to the Buyer’s Journey and User Intent’ featuring Rejoice Ojiaku. The MOZ team says, “Rejoice takes you through how to map your keywords to both the buyer’s purchasing journey and the relative user intent.” MOZ  [...]

Search Engine Land has published ‘B2B keyword research: A comprehensive guide’. Tom Demers says, “This article will walk you through the entire process of what to do – including three types of keywords many B2B companies ignore that you shouldn’t. The basics The first phase of keyword research is to build out a list of possible keyword targets. At this stage, you can be liberal with adding keywords here, as not all will make the cut as potential targets. Some fundamental keywords will be obvious. If you sell software that helps companies with pricing and quotes, you’re probably... [...]

Keyword research is an important part of your SEO strategy. You need right keyword research tools to achieve the best results. Search Engine Journal founder Loren Baker has published an article featuring 16 best keyword research tools for SEO. He says, “If you’re new to SEO or just looking for new tools to try, we have the list for you. We’re going to take a look at 16 of the best keyword research tools used by SEO professionals and help you choose the right one for your needs. The Best Tools For Keyword Research 1. Semrush One of the most popular keyword research tools on the market, Semrush offers... [...]

Low Competition Opportunities Low-competition keywords are search queries that have fewer companies and websites overtly competing for high organic rankings with SEO. Search Engine Journal contributor Lee Wilson has published an article featuring four steps to find low competition keywords. He says, “There are a myriad of tools that can be used for keyword research, and it’s important to be able to use those that are free effectively. These include Google Search Console, Keyword Planner, Trends, and direct SERP analysis. Other options include interacting with free versions of tools and... [...]

Keyword research is an important step when it comes to SEO. Through keyword research process can help you to choose the best keywords for your content. HubSpot has published a new video ‘Keyword Research Step-by-Step: Best Strategies to Rank #1 (2023)’ highlighting useful keyword research steps. The HubSpot team says, “Looking to improve your organic traffic and rank higher on Google? Keyword research is the key. In this video, we’ll show you some incredible research tools that will help efficiently find the right keywords to dominate your niche.” HubSpot  [...]

ChatGPT has many functionalities when it comes to improving the online marketing process. For better SEO performance, it can be employed to speed up your keyword research processes. Search Engine Journal contributor Daniel Smullen has published an article featuring useful tips on using ChatGPT for keyword research. He says, “Steal my most effective prompts for conducting keyword research – and if you can hold off on trying them out and get to the end of the article, I will provide you with some additional advanced use cases for ChatGPT and keyword research. Let’s jump straight into... [...]

To get higher search engine rankings, you need to choose the best keywords that best describe your products and services. Semrush has published a new video ‘How to Find Keywords that Convert’ highlighting techniques to find keywords that can help you achieve better SEO performance. The Semrush team says, “Ever wonder why your content strategy isn’t converting? Most strategies focus on the awareness stage of the marketing funnel, and while this might get you a lot of traffic, you might notice that your conversions are rather low. Discover what you can do to focus on prospects... [...]

Keyword research is the process of finding and analyzing search terms that people enter into search engines with the goal of using that data for a specific purpose, often for search engine optimization (SEO) or general marketing. Ahrefs contributor Joshua Hardwick has published an article featuring nine free keyword research tools. He says, “In this post, you’ll learn how to do these tasks with nine free keyword research tools. The best free keyword research tools Keyword Generator for finding popular keyword ideas. Answer The Public for finding keywords phrased as questions. ChatGPT for... [...]

Keyword research helps you find which keywords are best to target and provides valuable insight into the queries that your target audience is actually searching on Google. Search Engine Land contributor Tom Demers has published an article on using ChatGPT for keyword research. He says, “If you’ve used ChatGPT for any period of time for tasks like creating content for SEO, you’ve likely noticed a few things: It’s great and a major time-saver for some tasks. It’s much worse than what you already do for other tasks. To get the most out of it, you must understand how it works,... [...]