Selena Blue says, “When looking to generate more leads from a landing page, make sure your objective is well defined on the page. A small, hidden call-to-action may not be seen by visitors, leaving potential leads unsure of the next step. If this is the case, you may not need a radical redesign on the page. Instead, a simple and small change — highlighting the form as the next step in the visitor’s thought sequence— could increase the number of leads you capture. Wanting more prospective students to fill out its lead gen form, American Sentinel University worked with MECLABS as a Research... [...]

Ginny Soskey says, “Putting together an A+ landing page can be tricky. There are so many elements that a top-notch landing page needs, and making those elements the “best” they can be often depends on what your landing page goals are. Take form length, for example. It’s just one of the many components you need to optimize, but best practices will tell you that both short and long forms perform well — it all depends on whether you want to generate a lot of (potentially) lower quality form submissions, or a smaller number of higher quality submissions. So if you’re... [...]

Jonathan Long says, “A massive pay-per-click and SEO budget can deliver high-quality traffic to your website, but if you are sending that traffic to poorly optimizedlanding pages you are essentially throwing your money down the drain. If you want to convert more of your traffic into leads, sales and revenue make sure that your landing pages feature the following seven elements: 1. Attention-grabbing headline If your landing page headline doesn’t grab instant attention, you risk losing a potential conversion in mere seconds. A great headline gives the visitor a quick overview of your offer... [...]

Ryan Lynch says, “Your business can always benefit from high converting landing pages. Higher conversion rates means more customers, and more customers means more profit potential. The purpose of your landing page is to capture leads and warm them up before sending them further down your sales funnel. Think of your landing page as a work of art. Every detail of your page should have a deeper purpose for being there other than a need to fill up space. From the size and color of your call-to-action button to the length of your copy, every choice you make should have a strategic reasoning behind... [...]

John Tackett says, “Discounts can be tempting to use as a tool to increase your sales volume. There are plenty of cases where incentives have been successful; however, one caveat to consider is they also come with their own set of consequences. When the dust settles and the results are in, every marketing team has to determine one thing: Are discounted product offers always the optimal choice for a price point strategy? That’s a question one large media company recently posed in their testing efforts that I wanted to share in today’s post to help you learn more about the potential impact... [...]

Leo Strupczewski says, “To generate new leads with your content marketing, you can do one of two things: hope someone finds your content, or take steps to introduce them to it. A lot of people prefer the latter, because advertising your content can be incredibly effective. How you do that—it could be paid search, email newsletter sponsorships, display advertising, promoted posts on social—is up to you (and there are merits to each), but what that experience looks and feels like could be the difference between pulling in a bunch of fresh leads and doing a so-so job with the budget that’s... [...]

Steven Lowe says, “Landing pages are bread and butter. Landing pages never stutter. Landing pages are rhyme and reason. Landing pages stay in season. See what I did there? Rhymes help make learning fun and easy. And when you want to make a living as a blogger, learning how to create landing pages that convert is a smart way to help you build your career online. So, what’s even more fun than a list of rhymes that help you learn the fundamentals of effective landing pages?”. The ABCs of Landing Pages That Work [Infographic] ‘Copyblogger’ Blog  [...]

Elena Terenteva says, “Landing pages rock, fact. • They help you target your message to very specific audience needs. • They are persuasive. • They help focus the reader’s attention on your offer. • And they convert. In short, there’s no better way to make a sales pitch online than through landing pages. There’s just one problem – creating them takes time. It’s partially due to how long it takes to formulate and test ideas. From design elements to your offer and the way to get it in front of your audience, you need to consider it all and more”. How to Beat the... [...]

Josh Wilson says, “Last week, I wrote about the importance of considering the value exchange scale in your marketing campaigns. I explained how increasing the perceived value of a product to your consumer can transform something as simple as a rock found in your backyard into the must-have toy sensation of the season — the Pet Rock. This week, I’m going to share some more tactics to use this scale to impact your marketing efforts, but I must warn you, things are going to get a little deeper. I recommend reading last week’s article before you proceed”. Landing Page Optimization: Leveraging... [...]

Josh Wilson says, “In an experiment with a B2B company, we split tested two landing pages against each other. Let me give you a brief background on the test, and then, I invite you to guess which landing page produced the most leads.   Background This B2B company wanted to promote one of its thermal imaging cameras by creating a downloadable guide where people can enter personal information on a landing page registration form and then get access to a product guide download that will help them choose which thermal imaging camera to purchase”. Landing Page Optimization: Leveraging perception... [...]